In order to make Google Analytics receive data from Segment, follow  the steps described below:

1. Go to your workspace within Segment:

2. Then hit Add Destination:

3. Select Google Analytics:

4. Then hit Configure Google Analytics:

5. Select and Confirm the Source you want to send data from:

NOTE: Please make sure you select the Source that receives data from by Littledata.

6. Add your Google Analytics Tracking ID (UA) under Website Tracking ID and Serverside Tracking ID:

6. Enable Google Analytics settings:

You should now start seeing data being sent from Segment to your Google Analytics.

Please email us at with any questions.

Did this answer your question?