For every product you sell, Shopify creates a unique ID which you can see in the URL of your store admin. It's a long number like 8672415878. You might not recognise the number, but it's how Shopify tracks your products from stock room to delivery.

You can also optionally add a product SKU in your own format for each variant of that product.

To make Littledata's tracking consistent across stores that don't use SKUs or variants, we send that product ID to Google Analytics (GA) for all stages of the shopping journey. This is the number you'll see in product performance reports when you set 'Product SKU' as the primary dimension for the table.

Can I see my actual SKUs in Google Analytics?

Yes, we send the SKU to Google Analytics in another field - 'product variant'. To see that you'll need to add a secondary dimension to the table.

1. Go to the secondary dimension drop down above the table

2. Select 'Product variant' from the list, under ecommerce section

You can also access this field 'product variant' in any custom report.

What about the other tabs for product performance report?

These are all unaffected. You can still track products by name, category and brand if you need to.

And uniquely, Littledata makes this category information available at the checkout and purchase steps as well.

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