Tracking Plans and Event Schemas

Overview of the events Littledata tracks across major Shopify connections.

Littledata automatically integrates with Shopify to capture customer touchpoints across the full journey.

This page gives a high-level view of the events tracked for each connection. The screenshots below show the default event coverage.

Here are some of the benefits of a predefined tracking plan:

• Keeps event naming consistent across destinations

• Simplifies cross-store analysis for multi-brand teams

• Supports cleaner audience building and attribution

Google Analytics 4 Schema

Littledata's Shopify to Google Analytics 4 connection uses client-side and server-side tracking to keep reporting accurate in GA4.

The screenshot below shows the default GA4 events tracked for Shopify.

GA4 schema for Shopify

Segment Schema

Littledata's Shopify to Segment connection is the approved source for Shopify stores using Segment as their data integration tool. Common destinations include Snowflake, Mixpanel, Amplitude, Braze, Iterable, and Klaviyo.

Our Segment connection follows Segment's ecommerce spec and sends the key commerce events shown below.

Segment Shopify schema

Meta Conversions API Schema

Littledata’s Shopify to Meta Conversions API connection uses client-side and server-side tracking to improve event match quality and Meta attribution.

This connection supports the core ecommerce events used for attribution, retargeting, and audience building.

Klaviyo Schema

Littledata’s Shopify to Klaviyo connection uses identity resolution and server-side tracking to increase the number of identified profiles and events sent to Klaviyo.

The screenshot below shows the main Klaviyo events tracked for Shopify.

Klaviyo tracking schema for Shopify and Klaviyo

TikTok Schema

Littledata’s Shopify to TikTok connection improves data quality, match rates, and ROAS in TikTok Ads with server-side event tracking.

The screenshot below shows the standard TikTok events tracked for Shopify.

Pinterest Schema

Littledata’s Shopify to Pinterest connection improves Pinterest Ads tracking for better retargeting and audience building.

The screenshot below shows the default Pinterest events tracked for Shopify.

Learn more

• See how the Shopify to Segment connection works

• Learn how Littledata sends events to Google Analytics

• Learn how the Meta Conversions API connection works

• Learn how the Klaviyo connection works

• Learn how the Shopify to TikTok connection works

• Learn how the Shopify to Pinterest connection works

For a more detailed schema and parameters, reach out to [email protected].