📄️ How to create the Subscription Retention Funnel in GA4
The Affiliation custom dimension helps you analyze subscription data and answer specific questions depending on your business needs. The affiliation parameter is exclusive to Littledata and without creating a custom dimension for this parameter, you won't be able to see the values in reports or use them in explorations.
📄️ Subscription Lifetime Revenue by Channel in Google Analytics 4
Use Littledata Shopify-to-GA4 connection to attribute recurring revenue to marketing channels. Step by step guide how to make reports that will tie recurring orders back to the source/medium/campaign that brought the traffic in the first place.