Your ad platforms only see revenue. A $200 order with a 20% margin trains Meta and Google Ads the same way as a genuinely profitable order, so your ROAS looks better than it is, and your spend keeps optimising for the wrong thing.
Profit Signal fixes that: set your margin globally, or by product type, vendor, or tag. We deduct it, plus shipping and tax, and send the resulting profit as the conversion value to Meta and Google Ads. No inventory data or custom dev work required.
Learn more about Profit Signal in our documentation!
Out of the box, Shopify sends the same conversion data for every brand. The Event Editor lets you change that without touching code or calling a developer.
You can optimise Meta and Google Ads on profit by excluding shipping and tax from reported order value, send a conversion only when a customer buys your hero product, attach review scores, loyalty status, or subscription data from other Shopify apps to your events, filter out test orders and $0 transactions before they reach your ad platforms, and more.
Viewed Product events sent to Klaviyo are now matched more accurately to customer profiles, improving the reliability of product browse data for segmentation and flows.
Improvement
Setup and integration improvements
Several improvements have been made to setup and integrations:
The Littledata Pixel status now accurately reflects whether the pixel is installed.
Recharge webhooks are now removed automatically when you disconnect the Recharge integration.
The welcome setup screen no longer appears for stores with the app embed disabled.
Order plan limits now display correctly for all stores.
Improvement
Refreshed dashboard layout
The Littledata dashboard has a cleaner, more streamlined layout. It's easier to see the status of your connected destinations and understand what each source add-on does at a glance.
Improvement
Improved Klaviyo event deliverability
We've improved how Added to Cart events are delivered to Klaviyo, ensuring more events are successfully tied to customer profiles.
More ATC events now reach Klaviyo with a matched customer profile
Increased profile coverage for Added to Cart activity, improving segment and audience accuracy
Improvement
Littledata pixel now supports Shopify Markets
The pixel now loads with market-specific destination keys, so brands can segment tracking data by the market where each event originated.
This improves tracking consistency to be inline with our support for Shopify Markets.
Changed
Live order feed deprecation
We have deprecated our Live order feed to improve user experience, as it was running in our legacy app and contributing to confusion.
We're exploring ways to bring it back as part of our new app experience.
Improvement
Improvement to the Littledata pixel
Littledata Pixel is now clearly marked as optional in the setup flow, so it is not mistaken for a critical issue when not yet configured.
Improvement
Smarter multi-app handling
When two Littledata apps are detected in the same store, the secondary app's UI is now blocked to prevent unexpected behaviour.
The secondary app can be safely uninstalled - only one is needed.
New
Microsoft Ads now available to connect
Our Microsoft Ads destination has finally launched into public beta testing.
Customers can typically see an 80% uplift in tracked conversions is Microsoft Ads when using our Enhanced Conversion server-side implementation.
Improvement
Improved detection for first recurring purchases
We've improved how first recurring purchases are identified and sent to Meta and Microsoft Ads by leaning more heavily on the Recharge connection to determine subscription lifecycle events.
This means better event quality and more accurate attribution for stores using Recharge.
Improvement
Headless store support for custom domains
Headless stores using fully custom domains can now bypass the app embed check during setup. This removes a setup blocker for stores that don't use a standard Shopify theme.
Feature
Shopify Markets support (public beta)
Markets support is available in public beta. You can now tailor your data management to different Shopify Market configurations, so each market's customer behaviour flows to the right destination.
If you sell across multiple regions, you no longer need to rely on manual segmentation in Google Analytics, workarounds in server-side GTM for paid ads, or proxy attributes like country and language to segment email and SMS campaigns. Littledata handles the market context natively, giving you cleaner analytics, better ad optimisation, and the ability to localise your marketing flows by market.
Audit checks improved for app embed and Littledata pixel status for stores with multiple Littledata installed. Previously, having more than one app could cause the checks to sometimes show an incorrect status.
Improvement
Event Settings tab redesign
The Event Settings tab has a refreshed layout that is cleaner. All existing functionality remains the same.
Improvement
Improved filtering for cloned checkout sessions
We’ve improved our bot protection to suppress extra checkout events created by Shopify checkout session cloning, which can inflate checkout metrics and impact conversion reporting.
Bot protection is currently in beta. To enable this feature on your destinations, please contact our support team!
If you’re using a European Segment workspace, you can choose the EU regional endpoint in your Segment destination settings to send data directly from Littledata to Segment within the EU.
This helps ensure your data stays in the correct region and aligns with Segment’s setup and compliance requirements.
The setting is found under the Tracking customisation tab of your Segment's connection settings.
GA4 properties connected through Littledata now automatically include "by Littledata" in the property name. This makes it clearer which ones are managed by Littledata. Existing connected properties have also been updated.
Changed
New all-inclusive pricing
All destinations are now included on every tiered plan. Existing customers have been migrated to legacy plans. You will have to make a plan change to the current pricing if you want to take advantage of the new all-inclusive plans.
