Headless stores using fully custom domains can now bypass the app embed check during setup. This removes a setup blocker for stores that don't use a standard Shopify theme.
Feature
Shopify Markets support (public beta)
Markets support is available in public beta. You can now tailor your data management to different Shopify Market configurations, so each market's customer behaviour flows to the right destination.
If you sell across multiple regions, you no longer need to rely on manual segmentation in Google Analytics, workarounds in server-side GTM for paid ads, or proxy attributes like country and language to segment email and SMS campaigns. Littledata handles the market context natively, giving you cleaner analytics, better ad optimisation, and the ability to localise your marketing flows by market.
Improvement
Smarter app embed and pixel detection
Audit checks improved for app embed and Littledata pixel status for stores with multiple Littledata installed. Previously, having more than one app could cause the checks to sometimes show an incorrect status.
Improvement
Event Settings tab redesign
The Event Settings tab has a refreshed layout that is cleaner. All existing functionality remains the same.
Improvement
Improved filtering for cloned checkout sessions
We’ve improved our bot protection to suppress extra checkout events created by Shopify checkout session cloning, which can inflate checkout metrics and impact conversion reporting.
Bot protection is currently in beta. To enable this feature on your destinations, please contact our support team!
If you’re using a European Segment workspace, you can choose the EU regional endpoint in your Segment destination settings to send data directly from Littledata to Segment within the EU.
This helps ensure your data stays in the correct region and aligns with Segment’s setup and compliance requirements.
The setting is found under the Tracking customisation tab of your Segment's connection settings.
GA4 properties connected through Littledata now automatically include "by Littledata" in the property name. This makes it clearer which ones are managed by Littledata. Existing connected properties have also been updated.
Changed
New all-inclusive pricing
All destinations are now included on every tiered plan. Existing customers have been migrated to legacy plans. You will have to make a plan change to the current pricing if you want to take advantage of the new all-inclusive plans.
