Overview

Take control of how Littledata transforms and sends your Shopify data to analytics destinations.

The Event Customiser is a no-code interface for shaping how Littledata sends Shopify events to your marketing and analytics destinations. Use it to align tracking with your reporting requirements without engineering effort or upstream schema changes.

When to use it

Reach for the Event Customiser when you need to:

  • Match a destination's expected schema by renaming fields or adding required parameters

  • Reduce noise by filtering out events that shouldn't reach a specific destination

  • Capture additional context from metafields, cookies, or browser storage

  • Generate a derivative event from an existing Shopify trigger

Core capabilities

  • Event control: enable, disable, or scope the default events tracked per destination

  • Field mapping: customise how source fields map to destination parameters

  • Filters and conditions: apply rules so events only fire when criteria are met

  • Clones: generate additional events from a single Shopify trigger

  • Custom data: enrich payloads with values from metafields, cookies, and local storage

  • Preview: inspect the exact destination payload before saving

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