> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/event-editor.md). # Event Editor - [Overview](https://help.littledata.io/event-editor/overview.md): Take control of how Littledata transforms and sends your Shopify data to analytics destinations. - [Events tab](https://help.littledata.io/event-editor/events-tab.md): Browse, enable, and disable tracked events for each integration. - [Customise event field mappings](https://help.littledata.io/event-editor/field-mappings.md): Change how Littledata maps Shopify event data to the parameters your analytics destination expects. - [Filter events](https://help.littledata.io/event-editor/filter-events.md): Stop specific events from being sent to a destination. - [Clone events](https://help.littledata.io/event-editor/clone-events.md): Send one Shopify event as multiple destination events. - [Trigger conditions](https://help.littledata.io/event-editor/trigger-conditions.md): Scope a customisation so it only applies when certain criteria are met. - [Custom Data Sources](https://help.littledata.io/event-editor/custom-data-sources.md): Bring additional data into your Littledata events using Shopify metafields and browser data. - [Event preview](https://help.littledata.io/event-editor/event-preview.md): See exactly what Littledata will send to your destination after applying your field mappings. - [Recipes](https://help.littledata.io/event-editor/recipes.md): Ready-made Event Editor setups that turn your Shopify and app data into better marketing outcomes. - [Paid advertising](https://help.littledata.io/event-editor/recipes/paid-advertising.md): Event Editor recipes for Meta, Google Ads, and TikTok. Shape your conversion events so ad platforms optimise for your best customers. - [Send VIP loyalty purchases to Meta Ads](https://help.littledata.io/event-editor/recipes/paid-advertising/vip-loyalty-purchases-meta-ads.md): Use your loyalty app's VIP tier or points data to send a separate VIP purchase event to Meta, so your campaigns optimise for your most loyal customers. - [Exclude subscription renewals from ad conversions](https://help.littledata.io/event-editor/recipes/paid-advertising/exclude-subscription-renewals-from-ad-conversions.md): Stop recurring subscription orders from reaching Meta as purchase events, so your ROAS and bidding reflect new customers only. - [Optimise Meta Ads for new subscribers](https://help.littledata.io/event-editor/recipes/paid-advertising/new-subscriber-conversion-event-meta-ads.md): Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase. - [Keep B2B orders out of your ad conversions](https://help.littledata.io/event-editor/recipes/paid-advertising/keep-b2b-orders-out-of-ad-conversions.md): Filter wholesale and B2B purchases out of the events you send to Meta and Google Ads, so the algorithms optimise for DTC buyers only. - [Build lookalikes from quiz answers in Meta Ads](https://help.littledata.io/event-editor/recipes/paid-advertising/quiz-answer-lookalikes-meta-ads.md): Enrich Meta purchase events with Octane AI quiz answers, so you can build lookalike audiences of a customer need, not just a customer. - [Email / SMS](https://help.littledata.io/event-editor/recipes/email-sms.md): Event Editor recipes for Klaviyo and other messaging platforms. Enrich your events so flows can segment and personalise on data they couldn't see before. - [Personalise Klaviyo flows with product metafields](https://help.littledata.io/event-editor/recipes/email-sms/personalise-klaviyo-flows-with-product-metafields.md): Attach product metafield data like skin type, material, or flavour to the events Littledata sends to Klaviyo, so your flows can branch on it. - [Suppress discount promos for active subscribers](https://help.littledata.io/event-editor/recipes/email-sms/suppress-promos-for-active-subscribers.md): Surface subscription status on the events Littledata sends to Klaviyo, so discount campaigns stop cannibalising full-price renewals. - [Analytics](https://help.littledata.io/event-editor/recipes/analytics.md): Event Editor recipes for Google Analytics 4. Reshape and enrich your events so GA4 reports answer the questions Shopify can't. - [Customise category reporting in GA4](https://help.littledata.io/event-editor/recipes/analytics/customise-category-reporting-ga4.md): Replace inconsistent product types with a clean category taxonomy in your GA4 item data, so category-level reports are actually usable. - [Compare conversions by quiz profile in GA4](https://help.littledata.io/event-editor/recipes/analytics/conversion-analysis-by-quiz-profile-ga4.md): Attach Octane AI quiz answers to the events Littledata sends to GA4, so you can compare conversion rate and AOV by customer need. - [Event Editor FAQ and troubleshooting](https://help.littledata.io/event-editor/event-customiser-faq.md): Common questions and solutions for the Event Editor. - [Glossary](https://help.littledata.io/event-editor/glossary.md): Full reference for the fields and objects available in the Littledata Event Customiser. --- # Agent Instructions This documentation is published with GitBook. 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