Send add-to-carts only above a value

What you'll build

A filter that only sends add-to-cart events when the value crosses a threshold you set.

Add-to-cart fires many times more often than purchase, and most of those carts are low intent, low value, or both. Retargeting audiences built from every add-to-cart spend the same chasing a $5 cart as a $200 one. Gating by value turns add-to-cart from a noisy volume signal into a shortlist of carts worth paying to recover.

What you need

• At least one Littledata destination connected, for example Meta Conversions API or Klaviyo

• Access to the Event Editor in the Littledata app

Steps

The steps are the same for every destination.

1

Open the add-to-cart event

In the destination's Events tab, open the three-dot menu on the add-to-cart event and select Edit.

The event name is different across destinations: AddToCart in Meta, add_to_cart in GA4, Added to Cart in Klaviyo.

2

Open the Event trigger section

This is where the event's conditions live. With no conditions, the event is sent every time anyone adds to cart; once you add conditions, it's only sent when they match. See Filter events with trigger conditions.

3

Add the condition

Add a condition on the event's value:

Field	Operator	Value
money.total.shop	greater than or equal	50

Pick a threshold that separates carts you'd pay to recover from ones you wouldn't. Your average order value is a good starting point. See Trigger conditions for the available fields and operators.

4

Save

Click Save to apply. Add-to-cart events below the threshold are dropped; everything above comes through as normal.

Destination notes

• Meta: add-to-cart retargeting audiences and AddToCart-optimized campaigns now build from high-value carts only. Expect the audience to shrink and its quality to rise.

• Klaviyo: abandoned-cart flows triggered from Added to Cart now fire only when the cart is worth a message. Pair the threshold with your flow's discount so you're not discounting carts that didn't need it.

• GA4: think twice before filtering here. If you use GA4 to analyse the full funnel, keep every add-to-cart flowing and filter only the ad and email destinations.

Verify it's working

1. Add a low-value item to your cart on the storefront; no event should arrive in the destination.

2. Add items above the threshold; confirm the event arrives, for example in Meta Events Manager or GA4 DebugView.

3. Purchase and other events should be unaffected.

Make it yours

This setup gates one event by value. The same pattern works anywhere volume drowns out intent:

• Gate checkout-started events the same way to keep abandoned-checkout flows focused.

• Condition on quantity instead of value if bulk adds are your high-intent signal.

• Want both signals? Leave add-to-cart untouched and create a high_value_add_to_cart custom event with the same condition, so the destination gets the full stream and the shortlist.