Overview

Take control of how Littledata transforms and sends your Shopify data to analytics destinations.

The Event Editor lets you customize and enrich your events to implement specific use-cases, such as:

• Optimizing your ad targeting on winning products

• Excluding purchases from specific markets

• Sending data from other Shopify apps to your marketing destinations

The Event Editor is currently in beta and available on all plans. If something doesn't work as expected, check the FAQ and troubleshooting guide or contact support.

What you can do

The Event Editor runs on five operations to customize your events according to what your business requires.

Operation	Description
Filter	Add trigger conditions so an event fires only when it matches your criteria. Example: Keep staff and test orders out of Meta CAPI so they don't skew your ad optimization.
Derive	Build a custom event from any standard event with its own conditions and mappings. Example: Create a separate purchase event that tracks only first-time subscription orders.
Enrich	Extend events with data from Shopify metafields and other custom data sources. Example: Send product cost so a destination can report on margin, attach a loyalty tier, or pass through a quiz answer.
Remap	Remap event properties with another field mapping. Example: Remap your GA4 item_brand to vendor instead of the default.
Enable/disable	Enable or disable individual events per destination. Example: Disable add_to_cart for a destination where you only care about conversions.

Before you go live, you can also preview your changes to see the exact payload your destination will receive, so there are no surprises in production.

How it works

Customizations run in Littledata's server-side pipeline before we send it to your destination. The original Shopify data is never modified, and removing a customization restores the default behavior immediately.

The customizations are specific to the event and destination. If you change the Purchase event for GA4, that change applies to Purchase in GA4 and nowhere else.

What's next

• Get started with the Event Editor and a full tour of it

• The tracking schema glossary shows the full list of fields and objects you can work with

• Stuck on something? See the FAQ and troubleshooting guide