> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/get-started/littledata-at-a-glance.md).

# Littledata at a glance

A quick visual tour of Littledata. See what the app looks like, how setup works, where your data goes and the features that matter most.

Littledata is a Shopify app that sends accurate, server-side data from your store to the marketing and analytics tools you already use. This page is a quick visual tour: what the app looks like, how you set it up, and what it can do.

## Your store, connected

Everything starts on one screen. Your Shopify store and its extra data sources sit on the left. The tools Littledata sends data to sit on the right. A green dot means a connection is live.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-74e3f4c8e69bf1bc308a360b47816624e3128abf%2Fhc-glance-dashboard.png?alt=media" alt="Littledata app home screen with Shopify and its sources on the left and connected destinations such as GA4, Google Ads, Meta, Pinterest and TikTok on the right"><figcaption></figcaption></figure></div>

## Set up in minutes

Most connections take under 10 minutes and need no code. The app guides you through each one.

{% stepper %}
{% step %}

#### Install the app

Add Littledata to your store from the Shopify App Store and choose a plan. Every plan starts with a 30-day free trial.
{% endstep %}

{% step %}

#### Pick a destination

Click **Add destination** and choose the tool you want to send data to. Each option lists what you get from it.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-d39a7af75a7261cc33bb9cb5da007dba28731147%2Fhc-glance-add-destination.png?alt=media" alt="Destinations list in the Littledata app showing a destination with its benefits and a Connect button"><figcaption></figcaption></figure></div>
{% endstep %}

{% step %}

#### Follow the guided setup

A short checklist walks you through it: an overview, signing in to your account, adding tracking and checking the connection.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-0dfe4d879e829ea20ad6c88b7d9eb85b72b21ad0%2Fhc-glance-install-overview.png?alt=media" alt="Guided setup in the Littledata app with a setup progress checklist and an overview of the connection"><figcaption></figcaption></figure></div>
{% endstep %}

{% step %}

#### See your data arrive

Open the [Live event feed](/advanced/live-event-feed.md) to watch events reach each destination in real time. You can send a test order to check everything works, without affecting your sales reports.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-1234bb18add1caf15837037bb170360a1f48edc6%2Fhc-glance-live-event-feed.png?alt=media" alt="Live event feed showing a test order marked as Sent to Meta, Google Analytics 4 and Klaviyo"><figcaption></figcaption></figure></div>
{% endstep %}
{% endstepper %}

## Where your data goes

Connect one tool or all of them. Each guide in this help center shows the full setup.

| Destination                                                        | What you get                                                     |
| ------------------------------------------------------------------ | ---------------------------------------------------------------- |
| [Google Analytics 4](/integrations/shopify-to-google-analytics.md) | Complete ecommerce reports with accurate marketing attribution   |
| [Google Ads](/integrations/google-ads.md)                          | Server-side conversions with enhanced conversions                |
| [Meta](/integrations/facebook-capi.md)                             | Conversions API events for better match quality and ROAS         |
| [TikTok](/integrations/tiktok.md)                                  | Events API conversions for TikTok ads                            |
| [Pinterest](/integrations/shopify-to-pinterest.md)                 | Conversions API events for Pinterest ads                         |
| [Microsoft Ads](/integrations/microsoft-ads.md)                    | Server-side conversions for Microsoft Advertising                |
| [Klaviyo](/integrations/shopify-klaviyo.md)                        | Richer flow triggers and bigger abandonment audiences            |
| [Attentive](/integrations/attentive.md)                            | Server-side triggers for SMS audiences                           |
| [Segment](/integrations/shopify-to-segment.md)                     | Shopify as a Segment source for your warehouse and other tools   |
| [OpenAI Ads](/integrations/chatgpt-ads.md) (beta, invited stores)  | Sales and ROAS for OpenAI Ads campaigns from real Shopify orders |

Want to add more data to what you send? See [Add more data with sources](#add-more-data-with-sources) below.

## Event Editor: send the events you need

The Event Editor shows every event Littledata sends to a destination. You can turn events on or off, change what's inside them, and create new ones. Ready-made recipes cover common goals in one click.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-547d27233026d107b52886e4c3b295b19ba2b66a%2Fhc-glance-event-editor.png?alt=media" alt="Event Editor tab for Meta with recommended recipes and the list of events Littledata sends"><figcaption></figcaption></figure></div>

Each recipe explains how it works before you add it. This one sends first-time purchases to Meta as their own event, so you can aim campaigns at new customers.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-8d5e19a6912bb97f3661ee5b650e2dcbe7166eb4%2Fhc-glance-recipe-preview.png?alt=media" alt="New customer purchase recipe preview showing its conditions and the destination it sends to"><figcaption></figcaption></figure></div>

You can also choose exactly which Shopify field fills each field your destination receives.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-0769fe3ecff03acd3b72380b287336bd5caaf2dc%2Fhc-glance-field-mappings.png?alt=media" alt="Field mappings in the Event Editor matching Shopify fields to Meta fields"><figcaption></figcaption></figure></div>

[Learn more about the Event Editor](/event-editor/overview.md)

## Add more data with sources

Sources add extra data to the events Littledata sends. Turn each one on from the **Sources** list on the app's home screen.

### Shopify Markets: one store, many markets

Selling in more than one country? Turn on Markets support and Littledata picks up your active Shopify markets.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-a6fc02ed890421101576a22bef870713e4363b46%2Fhc-glance-markets-enable.png?alt=media" alt="Shopify Markets page in the Littledata app listing the store&#x27;s active markets"><figcaption></figcaption></figure></div>

Then give each market its own settings, such as a separate GA4 property for each country.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f865a96df0f41d2e10abff39e49c6271b71e6ffd%2Fhc-glance-markets-destination.png?alt=media" alt="Google Analytics 4 settings with a default property and a list of active markets, each with its own measurement ID"><figcaption></figcaption></figure></div>

[Learn more about Shopify Markets](/sources/shopify-markets.md)

### Recharge: the full subscription lifecycle

Running subscriptions with Recharge? Connect it to track first-time payments, recurring orders and subscription events, so you can see the lifetime value of each subscriber.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-5614bb4ab096a73f16a053de1e3216b4edcab581%2Fhc-glance-recharge.png?alt=media" alt="Recharge setup overview in the Littledata app"><figcaption></figcaption></figure></div>

[Learn more about Recharge](/sources/recharge.md)

### Profit signal: bid on profit, not revenue

Set your margins once, for all products or by product type, vendor or tag. Littledata then sends each order's profit to your ad platforms, so they look for customers who bring in the most profit, not just the biggest baskets.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-a8d47181713a989f808f4a4f1a9fc8abcea4e92e%2Fhc-glance-profit-signal.png?alt=media" alt="Profit signal setup overview showing margin rules and the benefits of bidding on profit"><figcaption></figcaption></figure></div>

[Learn more about Profit signal](/sources/profit-signal.md)

### Custom data sources: use your own Shopify data

Pick the customer, product and product variant metafields you want, and use them in the Event Editor like any other field. For example, add a customer's loyalty tier or a product's material to your events.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-dd9477701ed9bcaf1e9998addbd6291e6d50af70%2Fhc-glance-custom-data-sources.png?alt=media" alt="Custom data sources page with metafield sections for Customer, Product and Product Variant"><figcaption></figcaption></figure></div>

[Learn more about custom data sources](/event-editor/custom-data-sources.md)

### Littledata Pixel: more reliable tracking, and headless stores

Add the Littledata Pixel to your store's customer events to track checkout steps and more of the shopper's journey. It makes tracking more reliable for every store, and headless and Hydrogen storefronts need it. The app shows you each step.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-262a29b9e40d2a464b2e0572cd806bef433bb618%2Fhc-glance-littledata-pixel.png?alt=media" alt="Littledata Pixel setup page with numbered steps to add the custom pixel in Shopify"><figcaption></figcaption></figure></div>

[Learn more about the Littledata Pixel](/sources/shopify/littledata-pixel.md) or [headless Shopify](/sources/shopify/headless-shopify.md)

## Built-in privacy and data quality

Each destination has simple switches to keep your data clean and compliant:

* **Consent mode:** respects each shopper's choices from Shopify's customer privacy settings.
* **Bot filtering:** keeps bot traffic out of your sessions and attribution.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f22ee79de3650acb7b45d8e3bb02d69a9caaf9a5%2Fhc-glance-destination-settings.png?alt=media" alt="Meta destination settings for one market, with Consent mode and Bot filtering switches"><figcaption></figcaption></figure></div>

## Plans

Every plan includes a 30-day free trial.

| Plan  | Price                              | Best for                                                                                   |
| ----- | ---------------------------------- | ------------------------------------------------------------------------------------------ |
| Flex  | $0.35 per order                    | Stores that want to pay only for what they use. Includes every destination except Segment. |
| Scale | $199/month, 1,500 orders included  | Growing stores. Includes all destinations, including Segment.                              |
| Plus  | $990/month, 10,000 orders included | Larger brands that need expert support. Includes all destinations.                         |

Scale and Plus are 20% cheaper when you pay yearly.

<div data-with-frame="true"><figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-727755d67110e3f18d668c94da8f21399c28bc16%2Fhc-glance-plans.png?alt=media" alt="Select a plan page in the Littledata app showing Flex, Scale and Plus"><figcaption></figcaption></figure></div>

[Compare plans in detail](/accounts-and-billing/choosing-a-plan.md)

## Want to see more?

* [How server-side tracking works](/get-started/how-server-side-tracking-works.md)
* [Set up Littledata](/get-started/how-to-set-up-littledata.md)
* [All destinations](/integrations/overview.md)
* Questions? Email <help@littledata.io>.