# Using Google Analytics

- [Setup](/google-analytics/setup.md)
- [How to add a referral exclusion list in GA4](/google-analytics/setup/add-referral-exclusion-list-ga4.md): See how to create a referral exclusion list and how to analyse the data.
- [12 Things Every GA4 Admin Should Do](/google-analytics/setup/ga4-onboarding-admin-settings.md)
- [How to stream data from Google Analytics 4 to BigQuery](/google-analytics/setup/ga4-to-bigquery.md)
- [Import Data into GA4: External Shopify App Cost Example](/google-analytics/setup/import-data-into-ga4-external-shopify-app-cost-example.md)
- [Import Meta Ads cost to Google Analytics](/google-analytics/setup/import-meta-ads-cost-ga4.md): Unlock complete cross-channel ROI in Google Analytics 4. Ditch the unreliable CSV method and learn how to use the dedicated Meta ads cost data connector to import Facebook and Instagram ad spend into
- [Acquisition](/google-analytics/acquisition.md)
- [Are Landing Page reports in GA4 still relevant?](/google-analytics/acquisition/are-landing-page-reports-in-ga4-still-relevant.md)
- [Building reports on Customer Lifetime Value by marketing channel](/google-analytics/acquisition/building-reports-on-customer-lifetime-value-by-marketing-channel.md): Our experts show you how to use Custom Dimensions and Google Sheets to prepare the reports on Customer Lifetime Value
- [How to analyze free trials in Google Analytics](/google-analytics/acquisition/do-free-trials-drive-sales-a-ga4-guide-for-marketers.md)
- [How To Calculate ROAS In GA4](/google-analytics/acquisition/how-to-calculate-roas-in-ga4.md)
- [How to track Shopify Sales Channels in GA4](/google-analytics/acquisition/how-to-track-shopify-sales-channels-in-ga4.md)
- [Optimize Google Ads acquisition campaigns around 1st time buyers](/google-analytics/acquisition/optimize-google-ads-acquisition-campaigns-around-1st-time-buyers.md)
- [Tracking all your sales channels](/google-analytics/acquisition/sales-channels-tracking.md): How to accurately track all of your Sales Channels
- [Landing page mistake that 90% of Shopify brands are making](/google-analytics/acquisition/landing-page-mistake-shopify-brands-make.md)
- [Tagging your campaigns for Google Analytics](/google-analytics/acquisition/tagging-your-campaigns-for-google-analytics.md): This is a guide to help with the number of Direct traffic in Google Analytics. This is the traffic of which Google does not know the source.
- [Behavior](/google-analytics/behavior.md)
- [Columns in GA4 Explorations](/google-analytics/behavior/columns-in-ga4-explorations.md)
- [Funnels in Google Analytics 4](/google-analytics/behavior/funnels-in-google-analytics-4.md)
- [GA4 Calculated Metrics for understanding ecommerce performance](/google-analytics/behavior/ga4-calculated-metrics-that-improve-understanding-of-ecommerce-performance.md)
- [Segments in Google Analytics](/google-analytics/behavior/segments-in-google-analytics-4.md)
- [Understanding Website Searchers: A Data Analyst's Guide](/google-analytics/behavior/understanding-website-searchers-a-data-analysts-guide.md)
- [Unlocking the power of Scatter Plots in Google Analytics](/google-analytics/behavior/unlocking-the-power-of-scatter-plots-in-google-analytics-4.md)
- [How to fix phantom traffic in GA4](/google-analytics/behavior/fix-phantom-traffic-ga4.md)
- [How to create a GA4 channel for AI traffic](/google-analytics/behavior/ga4-channel-ai-traffic.md): Learn how to create a GA4 custom channel to track traffic from AI tools. Understand the AI-driven visitors' unique behavior beyond standard referral traffic.
- [GA4 Explorations: A Complete Guide for Ecommerce Growth](/google-analytics/behavior/ga4-explorations-complete-guide-for-ecommerce-growth.md)
- [Conversions](/google-analytics/conversions.md)
- [Conversion rate in Google Analytics 4](/google-analytics/conversions/conversion-rate-ga4.md): This is a guide on how to find the conversion rate in GA4
- [Custom dimensions for calculating customer lifetime value](/google-analytics/conversions/customer-lifetime-value-google-analytics.md): Calculating customer lifetime value (LTV or CLV) is vital for ecommerce businesses, but it can be difficult without the right analytics setup. Learn how!
- [How to build a Sales Performance report in GA4](/google-analytics/conversions/how-to-build-a-sales-performance-report-in-ga4.md)
- [How to measure Shopify Product Conversion Rate in GA4](/google-analytics/conversions/how-to-measure-shopify-product-conversion-rate-in-ga4.md)
- [Building a Lifetime Value report In GA4](/google-analytics/conversions/lifetime-value-in-ga4.md): The User Lifetime Value report in Google Analytics 4 lets you understand how valuable each group of users is to your business based on their lifetime performance
- [LTV from Google Analytics vs LTV provided by Littledata](/google-analytics/conversions/ltv-from-google-analytics-vs-ltv-provided-by-littledata.md): See the difference in how Lifetime Value is calculated in Google Analytics without Littledata versus the accurate LTV you'll get with Littldata's help
- [Shopify reporting in Google Analytics 4](/google-analytics/conversions/shopify-to-google-analytics-4-beta.md)
- [Which products, if purchased first, bring in the highest LTV customers?](/google-analytics/conversions/first-purchase-products-high-ltv.md): If you’ve ever wondered, "Which product should I actually be running ads for?" the answer isn't necessarily your bestseller. It’s your best gateway product.
- [Why is Shopify funnel broken and how GA4 can help you fix it](/google-analytics/conversions/shopify-funnel-broken-ga4-fix.md): Discover why Shopify funnel data is misleading and how GA4 with Littledata gives you accurate, event, session, and user-based eCommerce tracking.
- [Refunds tracking in Shopify: turn ecommerce loss into your secret weapon](/google-analytics/conversions/track-refunds-shopify-ga4.md): Boost your e-commerce ROI by mastering GA4 refund tracking. Learn to identify high-return products, optimize ad spend, and focus on net profit over raw sales.
- [Subscriptions](/google-analytics/subscriptions.md)
- [How to create the Subscription Retention Funnel in GA4](/google-analytics/subscriptions/subscription-retention-funnel-ga4.md)
- [Subscription Lifetime Revenue by Channel in Google Analytics 4](/google-analytics/subscriptions/subscription-revenue-by-channel-in-google-analytics-4.md): Use Littledata Shopify-to-GA4 connection to attribute recurring revenue to marketing channels. Step by step guide how to make reports that will tie recurring orders back to the source/medium/campaign