> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/google-analytics/acquisition.md).

# Acquisition

- [Are Landing Page reports in GA4 still relevant?](https://help.littledata.io/google-analytics/acquisition/are-landing-page-reports-in-ga4-still-relevant.md)
- [Building reports on Customer Lifetime Value by marketing channel](https://help.littledata.io/google-analytics/acquisition/building-reports-on-customer-lifetime-value-by-marketing-channel.md): Our experts show you how to use Custom Dimensions and Google Sheets to prepare the reports on Customer Lifetime Value
- [How to analyze free trials in Google Analytics](https://help.littledata.io/google-analytics/acquisition/do-free-trials-drive-sales-a-ga4-guide-for-marketers.md)
- [How To Calculate ROAS In GA4](https://help.littledata.io/google-analytics/acquisition/how-to-calculate-roas-in-ga4.md)
- [How to track Shopify Sales Channels in GA4](https://help.littledata.io/google-analytics/acquisition/how-to-track-shopify-sales-channels-in-ga4.md)
- [Optimize Google Ads acquisition campaigns around 1st time buyers](https://help.littledata.io/google-analytics/acquisition/optimize-google-ads-acquisition-campaigns-around-1st-time-buyers.md)
- [Tracking all your sales channels](https://help.littledata.io/google-analytics/acquisition/sales-channels-tracking.md): How to accurately track all of your Sales Channels
- [Landing page mistake that 90% of Shopify brands are making](https://help.littledata.io/google-analytics/acquisition/landing-page-mistake-shopify-brands-make.md)
- [Tagging your campaigns for Google Analytics](https://help.littledata.io/google-analytics/acquisition/tagging-your-campaigns-for-google-analytics.md): This is a guide to help with the number of Direct traffic in Google Analytics. This is the traffic of which Google does not know the source.