Tagging your campaigns for Google Analytics

This is a guide to help with the number of Direct traffic in Google Analytics. This is the traffic of which Google does not know the source.

This is a guide to help with the number of Direct traffic in Google Analytics. This is the traffic of which Google does not know the source.

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There is a set format for doing this in Google Analytics and it is called UTM tagging. What you will do is add a campaign source, campaign medium, and campaign name to the end of your URL.

Google makes it really easy to do this with their free tool Campaign URL Builderarrow-up-right. You do have to be very careful of spelling, as you should stick to one format. We recommend you use email, instead of Email or e-mail, as that will appear as different line items in reports.

Now you can see that campaigns under the Acquisition report > Campaigns > All.

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