> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/google-analytics/behavior.md).

# Behavior

These guides help you analyze how shoppers move through your Shopify store in GA4. Learn how to build explorations, funnels and segments, and how to clean up your traffic data.

* [GA4 explorations: a complete guide for ecommerce growth](https://help.littledata.io/google-analytics/behavior/ga4-explorations-complete-guide-for-ecommerce-growth)
* [Columns in GA4 explorations](https://help.littledata.io/google-analytics/behavior/columns-in-ga4-explorations)
* [Funnels in Google Analytics 4](https://help.littledata.io/google-analytics/behavior/funnels-in-google-analytics-4)
* [Segments in Google Analytics](https://help.littledata.io/google-analytics/behavior/segments-in-google-analytics-4)
* [GA4 calculated metrics for understanding ecommerce performance](https://help.littledata.io/google-analytics/behavior/ga4-calculated-metrics-that-improve-understanding-of-ecommerce-performance)
* [Using scatter plots in Google Analytics](https://help.littledata.io/google-analytics/behavior/unlocking-the-power-of-scatter-plots-in-google-analytics-4)
* [Understanding website searchers: a data analyst's guide](https://help.littledata.io/google-analytics/behavior/understanding-website-searchers-a-data-analysts-guide)
* [How to create a GA4 channel for AI traffic](https://help.littledata.io/google-analytics/behavior/ga4-channel-ai-traffic): track visitors who come from AI tools.
* [How to fix phantom traffic in GA4](https://help.littledata.io/google-analytics/behavior/fix-phantom-traffic-ga4)
* [10 ways Littledata's Shopify tracking helps your GA4 reporting](https://help.littledata.io/google-analytics/behavior/10-ways-the-robust-littledata-shopify-tracking-signal-helps-your-ga4-reporting)