# Behavior

- [Columns in GA4 Explorations](https://help.littledata.io/google-analytics/behavior/columns-in-ga4-explorations.md)
- [Funnels in Google Analytics 4](https://help.littledata.io/google-analytics/behavior/funnels-in-google-analytics-4.md)
- [GA4 Calculated Metrics for understanding ecommerce performance](https://help.littledata.io/google-analytics/behavior/ga4-calculated-metrics-that-improve-understanding-of-ecommerce-performance.md)
- [Segments in Google Analytics](https://help.littledata.io/google-analytics/behavior/segments-in-google-analytics-4.md)
- [Understanding Website Searchers: A Data Analyst's Guide](https://help.littledata.io/google-analytics/behavior/understanding-website-searchers-a-data-analysts-guide.md)
- [Unlocking the power of Scatter Plots in Google Analytics](https://help.littledata.io/google-analytics/behavior/unlocking-the-power-of-scatter-plots-in-google-analytics-4.md)
- [How to fix phantom traffic in GA4](https://help.littledata.io/google-analytics/behavior/fix-phantom-traffic-ga4.md)
- [How to create a GA4 channel for AI traffic](https://help.littledata.io/google-analytics/behavior/ga4-channel-ai-traffic.md): Learn how to create a GA4 custom channel to track traffic from AI tools. Understand the AI-driven visitors' unique behavior beyond standard referral traffic.
- [GA4 Explorations: A Complete Guide for Ecommerce Growth](https://help.littledata.io/google-analytics/behavior/ga4-explorations-complete-guide-for-ecommerce-growth.md)


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