> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/google-analytics/conversions.md).

# Conversions

These guides help you measure sales and customer value from your Shopify store in GA4. Learn how to report on conversion rate, lifetime value, funnels and refunds.

* [Shopify reporting in Google Analytics 4](https://help.littledata.io/google-analytics/conversions/shopify-to-google-analytics-4-beta)
* [Conversion rate in Google Analytics 4](https://help.littledata.io/google-analytics/conversions/conversion-rate-ga4): find your store's conversion rate in GA4.
* [How to measure Shopify product conversion rate in GA4](https://help.littledata.io/google-analytics/conversions/how-to-measure-shopify-product-conversion-rate-in-ga4)
* [How to build a sales performance report in GA4](https://help.littledata.io/google-analytics/conversions/how-to-build-a-sales-performance-report-in-ga4)
* [Why the Shopify funnel is broken and how GA4 can help you fix it](https://help.littledata.io/google-analytics/conversions/shopify-funnel-broken-ga4-fix)
* [Building a lifetime value report in GA4](https://help.littledata.io/google-analytics/conversions/lifetime-value-in-ga4)
* [Custom dimensions for calculating customer lifetime value](https://help.littledata.io/google-analytics/conversions/customer-lifetime-value-google-analytics)
* [LTV from Google Analytics vs. LTV provided by Littledata](https://help.littledata.io/google-analytics/conversions/ltv-from-google-analytics-vs-ltv-provided-by-littledata)
* [Which first-purchase products bring in the highest LTV customers?](https://help.littledata.io/google-analytics/conversions/first-purchase-products-high-ltv)
* [Refunds tracking in Shopify](https://help.littledata.io/google-analytics/conversions/track-refunds-shopify-ga4): find high-return products and focus on net revenue.