# Conversions

- [Conversion rate in Google Analytics 4](https://help.littledata.io/google-analytics/conversions/conversion-rate-ga4.md): This is a guide on how to find the conversion rate in GA4
- [Custom dimensions for calculating customer lifetime value](https://help.littledata.io/google-analytics/conversions/customer-lifetime-value-google-analytics.md): Calculating customer lifetime value (LTV or CLV) is vital for ecommerce businesses, but it can be difficult without the right analytics setup. Learn how!
- [How to build a Sales Performance report in GA4](https://help.littledata.io/google-analytics/conversions/how-to-build-a-sales-performance-report-in-ga4.md)
- [How to measure Shopify Product Conversion Rate in GA4](https://help.littledata.io/google-analytics/conversions/how-to-measure-shopify-product-conversion-rate-in-ga4.md)
- [Building a Lifetime Value report In GA4](https://help.littledata.io/google-analytics/conversions/lifetime-value-in-ga4.md): The User Lifetime Value report in Google Analytics 4 lets you understand how valuable each group of users is to your business based on their lifetime performance
- [LTV from Google Analytics vs LTV provided by Littledata](https://help.littledata.io/google-analytics/conversions/ltv-from-google-analytics-vs-ltv-provided-by-littledata.md): See the difference in how Lifetime Value is calculated in Google Analytics without Littledata versus the accurate LTV you'll get with Littldata's help
- [Shopify reporting in Google Analytics 4](https://help.littledata.io/google-analytics/conversions/shopify-to-google-analytics-4-beta.md)
- [Which products, if purchased first, bring in the highest LTV customers?](https://help.littledata.io/google-analytics/conversions/first-purchase-products-high-ltv.md): If you’ve ever wondered, "Which product should I actually be running ads for?" the answer isn't necessarily your bestseller. It’s your best gateway product.
- [Why is Shopify funnel broken and how GA4 can help you fix it](https://help.littledata.io/google-analytics/conversions/shopify-funnel-broken-ga4-fix.md): Discover why Shopify funnel data is misleading and how GA4 with Littledata gives you accurate, event, session, and user-based eCommerce tracking.
- [Refunds tracking in Shopify: turn ecommerce loss into your secret weapon](https://help.littledata.io/google-analytics/conversions/track-refunds-shopify-ga4.md): Boost your e-commerce ROI by mastering GA4 refund tracking. Learn to identify high-return products, optimize ad spend, and focus on net profit over raw sales.


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