> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/google-analytics/subscriptions.md).

# Subscriptions

These guides help subscription brands report on retention and recurring revenue in GA4. They use the subscription data Littledata sends to GA4.

* [How to create the subscription retention funnel in GA4](https://help.littledata.io/google-analytics/subscriptions/subscription-retention-funnel-ga4)
* [Subscription lifetime revenue by channel in Google Analytics 4](https://help.littledata.io/google-analytics/subscriptions/subscription-revenue-by-channel-in-google-analytics-4): tie recurring orders back to the source, medium and campaign of the first order.

### Related articles

* [Recharge](https://help.littledata.io/sources/recharge)