> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/attentive.md).

# Attentive

Littledata's Shopify to Attentive connection tracks more of what shoppers do before they buy. It sends product view and add to cart events to Attentive with better accuracy, so you can reach more shoppers with your email and SMS journeys.

![Shopify to Attentive connection](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-c0582d82f446b10f0f81e2eb0d8927252b38e47f%2FShopify-to-Attentive.png?alt=media)

The connection improves:

* Browse abandonment: re-engage shoppers who viewed products but left without adding anything to their cart.
* Cart abandonment: remind shoppers about items in their cart, with incentives like discounts or urgency cues.

### Better identity resolution

Here's a common scenario before checkout:

1. A shopper arrives on your site from a paid Meta or Google ad.
2. They sign up for a discount code but leave without buying.
3. A day later, they come back, add items to their cart and leave again.

If the shopper uses an ad blocker or Safari, or has opted out of tracking, Attentive can lose track of who they are after the first visit. Then it can't send a cart abandonment message.

Littledata fills this gap by linking what it knows about the shopper across visits. It uses identifiers such as:

* Email or phone number from Attentive sign-up forms, like a discount code pop-up
* Shopify customer account logins
* Anonymous IDs, like the Littledata ID and the Shopify cookie ID

This lets you recognize more returning shoppers, even before checkout or without a new email submission. Your cart recovery messages keep working, and your audiences for personalized marketing get bigger.

### Working with Attentive email and SMS

Littledata works with Attentive's email and SMS products, or both. Littledata identifies more of the shoppers who visit your site, so more anonymous visits can be linked to profiles in Shopify and Attentive.

### Working with Klaviyo

Many brands use Littledata's [Klaviyo connection](https://help.littledata.io/integrations/shopify-klaviyo) for email alongside Attentive for SMS. You can run both connections on the same store.

### Get started

* [Shopify to Attentive installation guide](https://help.littledata.io/integrations/attentive/shopify-to-attentive-installation-guide)
* [How it works: Shopify to Attentive](https://help.littledata.io/integrations/attentive/how-it-works-shopify-to-attentive)
* [Track Attentive SMS campaigns in Google Analytics](https://help.littledata.io/integrations/attentive/attribution-report-ga4-attentive)