How it works: Shopify to Attentive
Littledata’s connection from Shopify to Attentive helps your brand track more pre-purchase customer behaviour on your website, tracking product views and add to cart events with greater accuracy. We automatically integrate with Shopify sites to capture customer touch-points to assist with:
Browse Abandonment: Re-engage users who explored products but left without adding items to their cart.
Cart Abandonment: Remind users of saved items with incentives like discounts or urgency cues.
Littledata’s integration is plug-and-play, requiring no code or implementation costs.
Improved Identity Resolution
Let’s take a common pre-checkout user scenario:
The user arrives on the website via a paid Facebook / Google ad.
The user signs up for a discount coupon but leaves without purchasing.
24 hours later, the user returns, adds items to their cart, but exits again without completing the purchase.
If the user employs an ad blocker, uses Safari, or has opted out of being tracked, then Attentive cannot send cart abandonment flows. Attentive has lost visibility into the user’s identity after their initial session, and cannot trigger targeted follow-ups as part of an abandonment flow.
Littledata fills this gap by building a unified user profile through cross-channel data stitching. Our servers aggregate identifiers such as:
Interactions with pop-up modals or forms (e.g. coupon sign-ups)
Newsletter subscriptions or Shopify account logins
Anonymous identifiers like the Shopify or Google cookies
Device/browser fingerprints (e.g. user agent, IP address)
By aggregating these signals, Littledata enables brands to recognize returning users - even before the checkout or without an explicit email submission. This ensures continuity in engagement strategies (e.g. cart recovery SMS) and higher audiences for personalized marketing.
Working with Attentive Email and SMS
Littledata’s Attentive integration is optimized for Attentive’s AI-powered, 1:1 personalization. Whether you’re using Attentive’s email or SMS products – or both – Littledata will automatically identify more shoppers that visit your site, making it possible to link anonymous sessions with profiles in Shopify and Attentive.
Working with Klaviyo
For brands using Littledata's Klaviyo integration for email, alongside Attentive for SMS, this identity resolution receives a further boost.
Where we can identify visitors based on an email click or signup we can pass this identified event back into Attentive for retargeting using SMS. This ensures your abandonment audiences in Klaviyo and Attentive stay in-sync and purchasers get consistent messaging across platforms.
What you can track
All events below are being sent server-side and are tracked by default. You can choose to disable tracking for one or multiple events within the app settings.
Event name
Description
Add to Cart
When a user adds a product to the cart
Product Viewed
When a user views a product
Event properties
Our schema is designed to be backwards compatible with the standard Add to Cart and Product Viewed events from Shopify
In addition to this, Littledata adds externalIdentifiers to improve the linking of on-site behaviour to an Attentive profile.
Parameter name
Description
Type
items
Array of items in the event
array
items.productId
Id of the product
string
items.productVariantId
Id of the product variant
string
items.productImage
Link for the image of the product
string
items.productURL
URL of the product
string
items.name
Name of the product
string
items.price
Array that contains details about price
array
items.price.value
Value of the product
int
items.price.currency
Currency of the product
string
items.quantity
Quantity of items in the event
int
occuredAt
Time when the event was triggered
date
user
Array of user details
array
user.email
Email of the user
string
user.phone
Phone number of the user
string
user.externalIdentifiers
Array of additional identifiers for the suer
array
user.externalIdentifiers.customIdentifiers
Array of custom identifiers for the user
array
user.externalIdentifiers.customIdentifiers.name
Name of the custom identifier
string
user.externalIdentifiers.customIdentifiers.value
Value of the custom identifier
string
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