> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/chatgpt-ads.md).

# OpenAI Ads

Littledata's Shopify to OpenAI Ads connection sends your Shopify orders, carts and checkouts to [OpenAI Ads](https://help.openai.com/en/collections/20001223-chatgpt-ads) through the Conversions API. It also adds the OpenAI Measurement Pixel to your store, so page and product views reach OpenAI Ads too. You can measure sales and ROAS for your campaigns and optimize them toward real purchases. There's no code to add.

{% hint style="info" %}
The OpenAI Ads connection is in beta and open to invited stores only. Ads Manager is also a beta product from OpenAI, so some features may change.
{% endhint %}

## Benefits

* See Order Created Sales and ROAS in Ads Manager, based on your real Shopify orders
* Use your purchases as the goal for conversion-optimized campaigns
* Credit ChatGPT ad clicks when a shopper comes back and buys on a later visit
* Help match orders to ads with hashed customer details
* Track page and product views with the OpenAI Measurement Pixel, added for you
* Include post-purchase upsells as purchases
* Keep OpenAI's ChatGPT Ads app installed for your product feed

## What you need

* An Ads Manager account that has passed verification, in a country where self-serve Ads Manager is available
* A Littledata plan that includes OpenAI Ads

Recommended reading:

* [Installation guide](/integrations/chatgpt-ads/installation.md) (Littledata)
* [How it works](/integrations/chatgpt-ads/how-it-works.md) (Littledata)
* [Conversion measurement](https://help.openai.com/en/articles/20001409-conversion-measurement) (OpenAI)
* [Measure results](https://help.openai.com/en/articles/20001214-measure-results) (OpenAI)
* [Conversion-optimized campaigns](https://help.openai.com/en/articles/20001412-conversion-optimized-campaigns) (OpenAI)