How it works: Shopify to Dotdigital
What you can track
Product Viewed (WebInsight)
When a user views a product page
Added to Cart (CartInsight)
When a user adds an item to cart
Extended data schema
On the roadmap we are planning to support an extended data schema to power additional programs than those included in Dotdigital's standard Shopify app.
This would also support Shopify stores that can't use Dotdigital's Shopify app, such as headless stores.
Setup process
During setup, Littledata automatically deploys the necessary scripts to power Dotdigital's core features, including:
Site and ROI Tracking
Chat Widgets
User Identification
Use cases for extended schema
By utilising Dotdigital's Insight API, Littledata can send enriched events back to Dotdigital to power abandonment programs not able to use the schemas currently available.
Some common use cases include:
Email content including the whole cart contents rather than just the last item added to cart
Split the flows based on product category, cart value (above or below free shipping threshold) or browsing behaviour
Pass custom product properties or product metafields to email content
Link emails directly to the checkout URL rather than cart for higher conversion
Supported events via CartInsight Custom API
Product Viewed
When a user views a product page
Added to Cart
When a user adds an item to cart
Checkout Started
When a user starts the checkout
Littledata's proprietary technology enables brands to activate multi-stage abandonment campaigns across the entire customer journey - from initial browse abandonment, to cart abandonment, and finally checkout exit.
Last updated
Was this helpful?