# Meta Conversions API ![Shopify to Meta Conversions API](/files/FSvxXJrP1b5CWYWl2dE1) Littledata's [Shopify to Meta Conversions API](https://www.littledata.io/shopify/meta-conversions-api) connection uses a combination of client-side and server-side tracking to increase Event Match Quality Score and improve attribution of sales to Meta Ads. {% embed url="" %} The Conversions API (CAPI) lets Littledata share customer actions from Shopify's servers directly to Meta. CAPI works alongside the Meta Pixel to help you improve the performance, measurement and data collection of your Meta campaigns, including Facebook Ads and Instagram Ads. Meta CAPI is [not a replacement for Meta Pixel](/integrations/facebook-capi/meta-pixel-vs-meta-conversions-api.md) -- instead, it is an *enhancement* that enables deeper, first-party data to help you understand performance in more detail and run more effective ads. ## Benefits Littledata makes this data more accurate and reliable, so that your campaigns reach the right shoppers at the right time. Benefits include: * Make revenue data in Shopify match revenue data in Meta * [Target New Customers](/integrations/facebook-capi/meta-ads-custom-events-verifying-new-and-returning-customer-purchase.md) or New Subscription Customers * Automatically improve Event Match Quality Score * Run dynamic product ads based on accurate shopping data * Fully redundant client and server-side tracking using [web pixels](/sources/shopify/littledata-pixel.md) ## Improved event match quality Event Match Quality (EMQ) scores how effectively Meta matches your server events to Facebook user accounts, on a scale of 0–10. A high score means better ad targeting and lower cost per acquisition. See our [full guide on EMQ scores](/integrations/facebook-capi/meta-event-match-quality.md) to understand what drives it and how Littledata's Meta CAPI destination helps to improve your scores. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.littledata.io/integrations/facebook-capi.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.