Meta Conversions API

Shopify to Meta Conversions API

Littledata's Shopify to Meta Conversions API connection uses a combination of client-side and server-side tracking to increase Event Match Quality Score and improve attribution of sales to Meta Ads.

The Conversions API (CAPI) lets Littledata share customer actions from Shopify's servers directly to Meta. CAPI works alongside the Meta Pixel to help you improve the performance, measurement and data collection of your Meta campaigns, including Facebook Ads and Instagram Ads.

Meta CAPI is not a replacement for Meta Pixel -- instead, it is an enhancement that enables deeper, first-party data to help you understand performance in more detail and run more effective ads.

Benefits

Littledata makes this data more accurate and reliable, so that your campaigns reach the right shoppers at the right time. Benefits include:

• Make revenue data in Shopify match revenue data in Meta

• Target New Customers or New Subscription Customers

• Automatically improve Event Match Quality Score

• Run dynamic product ads based on accurate shopping data

• Fully redundant client and server-side tracking using web pixels

Improved event match quality

Event Match Quality (EMQ) scores how effectively Meta matches your server events to Facebook user accounts, on a scale of 0–10. A high score means better ad targeting and lower cost per acquisition. See our full guide on EMQ scores to understand what drives it and how Littledata's Meta CAPI destination helps to improve your scores.