> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/facebook-capi/how-to-install-shopify-to-conversions-api.md).

# Shopify to Meta Conversions API installation guide

In this guide, we'll explain how to connect your Shopify store to the Meta destination.

{% hint style="info" %}
Our Meta CAPI connection is not compatible with server-side Google Tag Manager. We advise disabling sGTM to have optimal tracking.
{% endhint %}

## Quick install guide

{% stepper %}
{% step %}
**Add the destination**

From the Littledata dashboard, click **Add destination**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f99dade6da229a1ee4425dfab97ac4694146b24d%2Fscreenshot-2026-01-26-at-15.03.23.png?alt=media)
{% endstep %}

{% step %}
**Connect Meta**

Find the Meta destination and click **Connect**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-afea67e454385abaa135f6f04fe944ce90859a4b%2Fscreenshot-2026-01-26-at-15.22.32.png?alt=media)
{% endstep %}

{% step %}
**Choose your tracking preferences**

Select your tracking preferences, then click **Continue**. The recommended settings are already selected.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-dea5919b779e8b8816173808c6957dd3284fc996%2Fscreenshot-2026-01-26-at-15.23.02.png?alt=media)
{% endstep %}

{% step %}
**Add your Pixel ID and access token**

Enter your **Pixel ID** and **Access Token**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-4d05a691b8ce1b1ffe4b4f810d724f888297fb51%2Fscreenshot-2026-01-26-at-15.33.32.png?alt=media)
{% endstep %}

{% step %}
**Find your Meta Pixel ID and access token**

In Meta Business Manager, go to **Events Manager → Data sources**.

Select your pixel and open the **Settings** tab.

The **Pixel ID** appears in the pixel settings.

In the same tab, scroll to the **Conversions API** section and generate a new access token.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-e1acef7b856708c30e3f91bc05a1955434e59570%2Fscreenshot-2022-06-28-at-17.28.29.png?alt=media)

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-0b7cc9b02d877e6a917170b9f283852d96f94cce%2Fscreenshot-2022-06-28-at-17.28.47.png?alt=media)
{% endstep %}

{% step %}
**Set up Data Quality API**

For the connection to work properly, you have to enable **Dataset Quality API**. This is required for Littledata to monitor the Meta Conversions API. After that, click to Generate Access token and paste it into the Littledata app.\
![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-eb5cb43aa40dcd496411bc7109ea19f6439e05fb%2FScreenshot%202026-05-21%20at%2015.21.08.png?alt=media)<br>
{% endstep %}

{% step %}
**Disable duplicate tracking**

Turn off other tracking apps that could send duplicate data, such as the Facebook & Instagram sales channel.

After you finish, tick **I've disabled other tracking apps** and click **Connect**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-9999d88337a9d5c600f19b395c0eb4d2e848efed%2Fscreenshot-2026-01-26-at-15.36.26.png?alt=media)

To disable data sharing in the Facebook & Instagram sales channel:

1. Open the **Facebook & Instagram** sales channel.
2. Go to **Settings**.
3. If data sharing is set to **Maximum**, click **Change**, disable data sharing, and save.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-74fcae0e3a9559f979c7b972e74a4b43f5b6e22e%2Fscreenshot-2026-01-26-at-16.13.41.png?alt=media)
{% endstep %}

{% step %}
**Finish the connection**

The Meta connection is now live on your store.
{% endstep %}
{% endstepper %}