Shopify to Meta Conversions API installation guide
In this guide, we'll explain how to connect your Shopify store to the Meta destination.
Our Meta CAPI connection is not compatible with server-side Google Tag Manager. We advise disabling sGTM to have optimal tracking.
Quick install guide
Add the destination
From the Littledata dashboard, click Add destination.
Connect Meta
Find the Meta destination and click Connect.
Choose your tracking preferences
Select your tracking preferences, then click Continue. The recommended settings are already selected.
Add your Pixel ID and access token
Enter your Pixel ID and Access Token.
Find your Meta Pixel ID and access token
In Meta Business Manager, go to Events Manager → Data sources.
Select your pixel and open the Settings tab.
The Pixel ID appears in the pixel settings.
In the same tab, scroll to the Conversions API section and generate a new access token.
Disable duplicate tracking
Turn off other tracking apps that could send duplicate data, such as the Facebook & Instagram sales channel.
After you finish, tick I've disabled other tracking apps and click Connect.
To disable data sharing in the Facebook & Instagram sales channel:
Open the Facebook & Instagram sales channel.
Go to Settings.
If data sharing is set to Maximum, click Change, disable data sharing, and save.
Finish the connection
The Meta connection is now live on your store.
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