# Shopify to Meta Conversions API installation guide

In this guide, we'll explain how to connect your Shopify store to the Meta destination.

{% hint style="info" %}
Our Meta CAPI connection is not compatible with server-side Google Tag Manager. We advise disabling sGTM to have optimal tracking.
{% endhint %}

## Quick install guide

{% stepper %}
{% step %}

#### Add the destination

From the Littledata dashboard, click **Add destination**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-72560bbb83dc9395428f608f98586df8979f78e3%2Fscreenshot-2026-01-26-at-15.03.23.png?alt=media)
{% endstep %}

{% step %}

#### Connect Meta

Find the Meta destination and click **Connect**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-494b9d40f6d7344ef2a1c4c85a711587693bdef6%2Fscreenshot-2026-01-26-at-15.22.32.png?alt=media)
{% endstep %}

{% step %}

#### Choose your tracking preferences

Select your tracking preferences, then click **Continue**. The recommended settings are already selected.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-20f80746124a86a176be9b8ac9d0cfdfc8c53e14%2Fscreenshot-2026-01-26-at-15.23.02.png?alt=media)
{% endstep %}

{% step %}

#### Add your Pixel ID and access token

Enter your **Pixel ID** and **Access Token**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-3fc11e3668ef5b39058a84984cb8c9ab7a4a8f00%2Fscreenshot-2026-01-26-at-15.33.32.png?alt=media)
{% endstep %}

{% step %}

#### Find your Meta Pixel ID and access token

In Meta Business Manager, go to **Events Manager → Data sources**.

Select your pixel and open the **Settings** tab.

The **Pixel ID** appears in the pixel settings.

In the same tab, scroll to the **Conversions API** section and generate a new access token.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-a3c09aedb3e6016bce52c2b3d00e6f899cd3f49f%2Fscreenshot-2022-06-28-at-17.28.29.png?alt=media)

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-969d9642958f5e8dd79296e9ee98e954e5683a71%2Fscreenshot-2022-06-28-at-17.28.47.png?alt=media)

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-aa7793b7b05294e06599e9486f725d849915879e%2Fscreenshot-2022-06-28-at-17.31.43.png?alt=media)
{% endstep %}

{% step %}

#### Disable duplicate tracking

Turn off other tracking apps that could send duplicate data, such as the Facebook & Instagram sales channel.

After you finish, tick **I've disabled other tracking apps** and click **Connect**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-90e7ec2ddf92a948c3b1769d65a30fea6d213ae9%2Fscreenshot-2026-01-26-at-15.36.26.png?alt=media)

To disable data sharing in the Facebook & Instagram sales channel:

1. Open the **Facebook & Instagram** sales channel.
2. Go to **Settings**.
3. If data sharing is set to **Maximum**, click **Change**, disable data sharing, and save.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-53e34ef94c6c72709148835d368f050882680480%2Fscreenshot-2026-01-26-at-16.13.41.png?alt=media)
{% endstep %}

{% step %}

#### Finish the connection

The Meta connection is now live on your store.
{% endstep %}
{% endstepper %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.littledata.io/integrations/facebook-capi/how-to-install-shopify-to-conversions-api.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.