Google Ads

Shopify to Google Ads

Our Enhanced Conversions tracking for Shopify to Google Ads uses server-side tracking so that each time a user purchases our servers can relay that event to Google Ads, ensuring 100% conversion accuracy.

Using the Enhanced Conversions for Leads API, rather than relying on a script on the thank you page, improves marketing attribution and retargeting for Google Ads.

What are Enhanced Conversions?

Enhanced Conversions is a feature of Google Ads that allows Littledata to send first-party customer data, securely and privately, directly to Google's servers to enable identification and attribution based on:

• email address

• customer name

• shipping address

• phone number

Enhanced Conversions improves the accuracy of your Google Ads measurement by increasing observable data and improving the overall quality of conversion modeling. Your first-party data from Shopify is matched with signed-in Google accounts that engage with your ads. When a match happens, a conversion is attributed based on that customer's interactions with Google Ads, rather than based on the Google cookie alone.

Advertisers who implement Enhanced Conversions see a conversion uplift of 17% on YouTube

Some of the other benefits of Enhanced Conversions are:

• Recover conversions that otherwise wouldn't have been measured

• Better Ad attribution

• Improve bidding optimization through better data

• Privacy safe with hashing of first-party customer data