> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/google-ads/google-ads-install-guide.md).

# Shopify to Google Ads installation guide

This is a guide that shows you how to install Littledata's Google Ads connection.

In this guide, we'll explain how to connect your Shopify store to the Google Ads destination.

## Quick install guide

{% stepper %}
{% step %}
**Add the destination**

From the Littledata dashboard, click **Add destination**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f99dade6da229a1ee4425dfab97ac4694146b24d%2Fscreenshot-2026-01-26-at-15.03.23.png?alt=media)
{% endstep %}

{% step %}
**Connect Google Ads**

Find the Google Ads destination and click **Connect**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-d6c9457280ab59025a2c788acd0d45e16a3405f9%2Fscreenshot-2026-01-26-at-16.24.14.png?alt=media)
{% endstep %}

{% step %}
**Sign in to Google Ads**

Sign in with your Google account and select the Google Ads account you want to connect.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-ac24fbddb88934e0802dcf0e7751679abe75d340%2Fscreenshot-2026-01-26-at-16.51.29.png?alt=media)

{% hint style="warning" %}
**Don't use MCC ID**

Select the individual Google Ads account ID. Don't select an MCC ID, or conversion data will be misrouted.
{% endhint %}
{% endstep %}

{% step %}
**Enable Enhanced Conversions for Leads**

In Google Ads, enable **Enhanced Conversions for Leads** and accept the terms shown in the install flow.

{% hint style="info" %}
You can select either method (Google Tag or Google Tag Manager), it's just a placeholder to enable the setting.
{% endhint %}

After you finish this step in Google Ads, return to Littledata. Littledata will detect the change automatically and move you forward.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f27287f45fdeaa24398f10663213d6939f4a5964%2Fscreenshot-2026-01-26-at-16.48.59.png?alt=media)

{% hint style="info" %}
You need to enable Enhanced Conversions for Leads during setup. For more detail, see [how the Google Ads connection works](/integrations/google-ads/google-ads-how-it-works.md).
{% endhint %}
{% endstep %}

{% step %}
**Set Purchase - Littledata as your primary conversion**

After the connection finishes, **Purchase – Littledata** will appear as a new conversion in Google Ads.

Set it as your **Primary** action. Then switch your other purchase conversions to **Secondary (observe only)**.

{% hint style="info" %}
Primary actions are used for bidding and optimization. Secondary actions are tracked for reporting only.
{% endhint %}

1. In Google Ads, go to **Tools & settings → Conversions**.
2. Open **Purchase – Littledata** and click **Edit Goal**.
3. Set **Purchase – Littledata** to **Primary action**.
4. Set your other purchase conversions to **Secondary action (observe only)**.
5. Click **Save changes**.

![switch conversions to secondary](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-0c65766b1ccfd133b530a535579481730352cca8%2Fscreenshot-2024-08-22-at-15.53.52.png?alt=media)
{% endstep %}

{% step %}
**Finish the connection**

The Google Ads connection is now live on your store.
{% endstep %}
{% endstepper %}