> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/google-ads/google-ads-install-guide.md).

# Shopify to Google Ads installation guide

In this guide, we'll explain how to connect your Shopify store to the Google Ads destination.

## Quick install guide

{% stepper %}
{% step %}
**Add the destination**

From the Littledata dashboard, click **Add destination**.

![](/files/XBN8On4yFnPOYxcRIb5O)
{% endstep %}

{% step %}
**Connect Google Ads**

Find the Google Ads destination and click **Connect**.

![](/files/MLkiGlGT0PkPWcaU7B15)
{% endstep %}

{% step %}
**Sign in to Google Ads**

Sign in with your Google account and select the Google Ads account you want to connect.

![](/files/OOAUL2CgajYtOzrCo5vt)

{% hint style="warning" %}
**Don't use MCC ID**

Select the individual Google Ads account ID. Don't select an MCC ID, or conversion data will be misrouted.
{% endhint %}
{% endstep %}

{% step %}
**Enable Enhanced Conversions for Leads**

In Google Ads, enable **Enhanced Conversions for Leads** and accept the terms shown in the install flow.

{% hint style="info" %}
You can select either method (Google Tag or Google Tag Manager), it's just a placeholder to enable the setting.
{% endhint %}

After you finish this step in Google Ads, return to Littledata. Littledata will detect the change automatically and move you forward.

![](/files/wcAvvYe0QDcXQnJDIqhB)

{% hint style="info" %}
You need to enable Enhanced Conversions for Leads during setup. For more detail, see [how the Google Ads connection works](/integrations/google-ads/google-ads-how-it-works.md).
{% endhint %}
{% endstep %}

{% step %}
**Set Purchase - Littledata as your primary conversion**

After the connection finishes, **Purchase – Littledata** will appear as a new conversion in Google Ads.

Set it as your **Primary** action. Then switch your other purchase conversions to **Secondary (observe only)**.

{% hint style="info" %}
Primary actions are used for bidding and optimization. Secondary actions are tracked for reporting only.
{% endhint %}

1. In Google Ads, go to **Tools & settings → Conversions**.
2. Open **Purchase – Littledata** and click **Edit Goal**.
3. Set **Purchase – Littledata** to **Primary action**.
4. Set your other purchase conversions to **Secondary action (observe only)**.
5. Click **Save changes**.

![switch conversions to secondary](/files/dKqdNTWzCG5zHtMDc5oa)
{% endstep %}

{% step %}
**Finish the connection**

The Google Ads connection is now live on your store.
{% endstep %}
{% endstepper %}