Shopify to Google Ads installation guide

This is a guide that shows you how to install Littledata's Google Ads connection.

In this guide, we'll explain how to connect your Shopify store to the Google Ads destination.

Quick install guide

1

Add the destination

From the Littledata dashboard, click Add destination.

2

Connect Google Ads

Find the Google Ads destination and click Connect.

3

Sign in to Google Ads

Sign in with your Google account and select the Google Ads account you want to connect.

Don't use MCC ID

Select the individual Google Ads account ID. Don't select an MCC ID, or conversion data will be misrouted.

4

Enable Enhanced Conversions for Leads

In Google Ads, enable Enhanced Conversions for Leads and accept the terms shown in the install flow.

After you finish this step in Google Ads, return to Littledata. Littledata will detect the change automatically and move you forward.

You need to enable Enhanced Conversions for Leads during setup. For more detail, see how the Google Ads connection works.

5

Set Purchase - Littledata as your primary conversion

After the connection finishes, Purchase – Littledata will appear as a new conversion in Google Ads.

Set it as your Primary action. Then switch your other purchase conversions to Secondary (observe only).

Primary actions are used for bidding and optimization. Secondary actions are tracked for reporting only.

1. In Google Ads, go to Tools & settings → Conversions.

2. Open Purchase – Littledata and click Edit Goal.

3. Set Purchase – Littledata to Primary action.

4. Set your other purchase conversions to Secondary action (observe only).

5. Click Save changes.

switch conversions to secondary

6

Finish the connection

The Google Ads connection is now live on your store.