> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/google-ads/google-ads-troubleshooting-guide.md).

# Google Ads Troubleshooting Guide

Troubleshooting guide for Google Ads issues

### Check if a tag is firing more than once

If a Google Ads tag on your site fires more than once per order, the conversion is counted more than once. The quickest way to check is the **Webpages** table for a conversion action.

{% stepper %}
{% step %}

#### Open your conversion actions

In Google Ads, go to **Goals** > **Conversions** > **Summary**.
{% endstep %}

{% step %}

#### Open the conversion action

Click the conversion action you want to check.
{% endstep %}

{% step %}

#### Check the Webpages table

Open the **Webpages** table. If the same order confirmation (thank you) page shows 2 or more conversions, the tag is firing multiple times.
{% endstep %}
{% endstepper %}

![conversion-duplicate](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-4e5d660d3ca8fd1ab22906817208178f7a697205%2Fcoceocceo.png?alt=media)

### Identifiers are too old

This warning doesn't mean anything is wrong with your setup. It is a timing issue.

Each conversion action has a click-through window, for example 21 days. If a shopper clicked your ad before that window, or before you created the conversion action, Google can't use that click ID (gclid) for the conversion. This fixes itself over time and doesn't affect your results.

You may also see this warning because of how Littledata recovers conversions. When Google rejects a click ID as too old, Littledata sends the conversion again as an enhanced conversion, using hashed customer data (email, or phone when there is no email). Google still flags the old click ID in diagnostics, which causes the warning. But the retry means more of your conversions can be attributed.

<figure><img src="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-6cd1b4475a84cda56c9dfb73671c59ac26da2302%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

### Click not found

Littledata sends every order that has a Google click ID or customer details (email or phone), not only orders from ad clicks. Google reports **Click not found** when it can't match an order to a Google Ads click. This is expected and you can ignore it.

Orders with no click ID and no email or phone, such as some in-store POS orders, are not sent to Google Ads.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-378ee5343fa4930d9e2e34574fa191a9b017e2ec%2Fscreenshot-2024-11-15-at-6.36.39-pm.png?alt=media)

### Enhanced conversions has no recent data

You can ignore this warning. Google Ads expects a tag on your website to send customer data. Littledata already sends that data server-side with each conversion, so the website tag check doesn't apply.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-72d6c52243096833a2db10b6497bef51dd54236f%2Fscreenshot-2024-11-15-at-6.31.04-pm.png?alt=media)

### Fewer conversions in the first days or weeks

When you install the Google Ads connection, Littledata adds conversion actions (Purchase, New Customer Purchase and Returning Customer Purchase). They record conversions from that point on.

For a while, these may show fewer conversions than your older conversion actions. This is because of the [conversion window](https://support.google.com/google-ads/answer/3123169) and because some shoppers clicked your ads before you installed Littledata. Attribution builds up over time, and the gap closes.

### Related articles

* [Shopify to Google Ads installation guide](https://help.littledata.io/integrations/google-ads/google-ads-install-guide)
* [How it works: Shopify to Google Ads](https://help.littledata.io/integrations/google-ads/google-ads-how-it-works)
* [Google Ads FAQ](https://help.littledata.io/integrations/google-ads/frequently-asked-questions)
* [Why does Google Ads show more conversions than GA4?](https://help.littledata.io/integrations/google-ads/more-google-ads-conversions-vs-ga4)