> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/microsoft-ads/installation.md).

# How to connect Shopify to Microsoft Ads

In this guide, we'll explain how to connect your Shopify store to the Microsoft Ads destination.

## Quick install guide

{% stepper %}
{% step %}
**Add the destination**

From the Littledata dashboard, click **Add destination**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-89ad97eb445e265b7b043d661efda11c25d50012%2Fimage-123.png?alt=media)
{% endstep %}

{% step %}
**Connect Microsoft Ads**

Find the Microsoft Ads destination and click **Connect**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-3e63f5b1de138f86db321f85b9567363e7d97954%2Fimage-124.png?alt=media)
{% endstep %}

{% step %}
**Sign in to Microsoft Ads**

Sign in with your Microsoft account and select the Microsoft Ads account you want to connect.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-ad3c905faef2b3396f2f80ca67995dc6b8dcebbb%2Fimage-125.png?alt=media)
{% endstep %}

{% step %}
**Select your UET tag**

Select the Microsoft Ads account and UET tag you want to use.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-c0af5550d721f1f50437fbe60a0308f0dbdd5ec4%2Fimage-127.png?alt=media)
{% endstep %}

{% step %}
**Enable the conversion actions**

Littledata will create these four conversions in your account:

* Purchase - Littledata
* New Customer Purchase - Littledata
* Returning Customer Purchase - Littledata
* First Recurring Purchase - Littledata

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-22cbe1acc5a9c82291d5d46ac350eadbd1090744%2Fimage-128.png?alt=media)

Click **Enable in Microsoft Ads**. Then repeat these steps for each of the four conversions:

1. Click the conversion in Microsoft Ads.

   ![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-81cd5cba528f04052e8f30eb3c9f307cfc405b1d%2Fimage-129.png?alt=media)
2. Continue until you reach **Conversion Goal Details**.
3. Turn on **Enhanced conversions** and **Enable Enhanced conversions for this goal**.

   ![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-6cdc699747e6e3287991e497a31f9aec88bcf3fa%2Fimage-130.png?alt=media)
4. Finish the setup for that conversion.
   {% endstep %}

{% step %}
**Finish the connection**

After you complete all four conversions, go back to the Littledata app and click **Check again**.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-22cbe1acc5a9c82291d5d46ac350eadbd1090744%2Fimage-128.png?alt=media)

Microsoft Ads will start receiving data as soon as the connection is verified.

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-d3da87c2ac74599d62b04411d7208fc4f663c062%2Fimage-131.png?alt=media)
{% endstep %}
{% endstepper %}