# How to connect Shopify to Microsoft Ads

In this guide, we'll explain how to connect your Shopify store to the Microsoft Ads destination.

## Quick install guide

{% stepper %}
{% step %}
**Add the destination**

From the Littledata dashboard, click **Add destination**.

![](/files/3FL6m5TKWcD6c2skFlO6)
{% endstep %}

{% step %}
**Connect Microsoft Ads**

Find the Microsoft Ads destination and click **Connect**.

![](/files/BnmU0JqFHtfsp7z4PDBI)
{% endstep %}

{% step %}
**Sign in to Microsoft Ads**

Sign in with your Microsoft account and select the Microsoft Ads account you want to connect.

![](/files/Tq5FaOU5zQp3jyC3Ojdc)
{% endstep %}

{% step %}
**Select your UET tag**

Select the Microsoft Ads account and UET tag you want to use.

![](/files/7NssDHfnmc1XhFqXPSrD)
{% endstep %}

{% step %}
**Enable the conversion actions**

Littledata will create these four conversions in your account:

* Purchase - Littledata
* New Customer Purchase - Littledata
* Returning Customer Purchase - Littledata
* First Recurring Purchase - Littledata

![](/files/tGMAMBrv59KCVnrmKOOt)

Click **Enable in Microsoft Ads**. Then repeat these steps for each of the four conversions:

1. Click the conversion in Microsoft Ads.

   ![](/files/5iQEglr8Vo8PWdNINwrO)
2. Continue until you reach **Conversion Goal Details**.
3. Turn on **Enhanced conversions** and **Enable Enhanced conversions for this goal**.

   ![](/files/HyCDE8eV73xLmMGYIFG6)
4. Finish the setup for that conversion.
   {% endstep %}

{% step %}
**Finish the connection**

After you complete all four conversions, go back to the Littledata app and click **Check again**.

![](/files/tGMAMBrv59KCVnrmKOOt)

Microsoft Ads will start receiving data as soon as the connection is verified.

![](/files/4smnwo8DL7h1XZZDn7Qi)
{% endstep %}
{% endstepper %}


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