How to connect Shopify to Microsoft Ads

Add the destination

From the Littledata dashboard, click Add destination.

Connect Microsoft Ads

Find the Microsoft Ads destination and click Connect.

Sign in to Microsoft Ads

Sign in with your Microsoft account and select the Microsoft Ads account you want to connect.

Select your UET tag

Select the Microsoft Ads account and UET tag you want to use.

Enable the conversion actions

Littledata will create these four conversions in your account:

• Purchase - Littledata

• New Customer Purchase - Littledata

• Returning Customer Purchase - Littledata

• First Recurring Purchase - Littledata

Click Enable in Microsoft Ads. Then repeat these steps for each of the four conversions:

1. Click the conversion in Microsoft Ads.

   
2. Continue until you reach Conversion Goal Details.

3. Turn on Enhanced conversions and Enable Enhanced conversions for this goal.

   
4. Finish the setup for that conversion.

Finish the connection

After you complete all four conversions, go back to the Littledata app and click Check again.

Microsoft Ads will start receiving data as soon as the connection is verified.