# Overview

Littledata connects your Shopify store to analytics, advertising, and email/SMS platforms using server-side tracking. Select a destination below to find setup guides, how-it-works docs, and FAQs.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Google Analytics 4</strong></td><td>Server-side event tracking, checkout steps, and marketing attribution in GA4.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/8XHXYvZ63FFayBNpeCZg">/spaces/1QhTbrMraNWciQeDvu1b/pages/8XHXYvZ63FFayBNpeCZg</a></td><td><a href="/files/TaJZ7VjZtO4Ox2u779NU">/files/TaJZ7VjZtO4Ox2u779NU</a></td></tr><tr><td><strong>Google Ads</strong></td><td>Server-side conversions with Enhanced Conversions for better ROAS.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/NXST3zVRm3JJxIUOgRZl">/spaces/1QhTbrMraNWciQeDvu1b/pages/NXST3zVRm3JJxIUOgRZl</a></td><td><a href="/files/TkBCOntgeBWZ9EEmewBq">/files/TkBCOntgeBWZ9EEmewBq</a></td></tr><tr><td><strong>Meta Conversions API</strong></td><td>Improve match quality and attribution in Meta Ads via CAPI.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/oOqYAY9O429odGWt2xVH">/spaces/1QhTbrMraNWciQeDvu1b/pages/oOqYAY9O429odGWt2xVH</a></td><td><a href="/files/GptKp0uC3pW8411YNgMe">/files/GptKp0uC3pW8411YNgMe</a></td></tr><tr><td><strong>Klaviyo</strong></td><td>Enhanced identity resolution for abandoned cart and browse flows.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/M5wDjwMmzicjdMZeNCyg">/spaces/1QhTbrMraNWciQeDvu1b/pages/M5wDjwMmzicjdMZeNCyg</a></td><td><a href="/files/MH0K6LH3ySzIAWglTcd8">/files/MH0K6LH3ySzIAWglTcd8</a></td></tr><tr><td><strong>Attentive</strong></td><td>Expand SMS audiences with cross-channel data stitching.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/gSGbV4i4dy3Bpslyh0St">/spaces/1QhTbrMraNWciQeDvu1b/pages/gSGbV4i4dy3Bpslyh0St</a></td><td><a href="/files/febrydgZp1FthDzGGE1s">/files/febrydgZp1FthDzGGE1s</a></td></tr><tr><td><strong>Microsoft Ads</strong></td><td>Server-side Shopify conversion tracking in Microsoft Ads.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/14ekrn8iMKJ4gJqV33qs">/spaces/1QhTbrMraNWciQeDvu1b/pages/14ekrn8iMKJ4gJqV33qs</a></td><td><a href="/files/3GGVA29fXowgLYppMuTf">/files/3GGVA29fXowgLYppMuTf</a></td></tr><tr><td><strong>TikTok</strong></td><td>Improve match rates and ROAS via the TikTok Events API.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/rT76WJ0tNHGuE2qRxaHB">/spaces/1QhTbrMraNWciQeDvu1b/pages/rT76WJ0tNHGuE2qRxaHB</a></td><td><a href="/files/FJkTQbsK9e0xNXolyQDV">/files/FJkTQbsK9e0xNXolyQDV</a></td></tr><tr><td><strong>Pinterest</strong></td><td>Better retargeting and audiences via the Pinterest API for Conversions.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/wVgxiRaaIgjLwtXn4xOn">/spaces/1QhTbrMraNWciQeDvu1b/pages/wVgxiRaaIgjLwtXn4xOn</a></td><td><a href="/files/QvBYybriUcFyDkmL62HL">/files/QvBYybriUcFyDkmL62HL</a></td></tr><tr><td><strong>Segment</strong></td><td>Use Shopify as a Segment source for warehouses, Mixpanel, Braze, and more.</td><td><a href="/spaces/1QhTbrMraNWciQeDvu1b/pages/tWBXpRRpcynQpybinQFt">/spaces/1QhTbrMraNWciQeDvu1b/pages/tWBXpRRpcynQpybinQFt</a></td><td><a href="/files/1BYagT58DS0nrSeoGOLX">/files/1BYagT58DS0nrSeoGOLX</a></td></tr></tbody></table>

## More destinations

* [Shopify](/sources/shopify.md) -- Server-side tracking architecture, the Littledata Pixel, multi-currency, checkout tracking, and refunds.
* [Headless Shopify](/sources/shopify/headless-shopify.md) -- Installation and setup for headless or Shopify Hydrogen storefronts.
* [Recharge](/sources/recharge.md) -- Subscription lifecycle events, recurring payments, and first-time orders across all destinations.
* [Dotdigital](/integrations/dotdigital.md) -- Abandonment program audiences with server-side browse and cart tracking.
* [Shopify Markets](/sources/shopify-markets.md) -- Multi-market and multi-currency tracking for Shopify Markets expansion stores.

{% hint style="info" %}
All destinations require the Littledata app installed on your Shopify store. Most can be activated in under 10 minutes with no code changes. See [How server-side tracking works](/get-started/how-server-side-tracking-works.md) for details on our tracking architecture.
{% endhint %}


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