Overview

Littledata connects your Shopify store to analytics, advertising, and email/SMS platforms using server-side tracking. Select an integration below to find setup guides, how-it-works docs, and FAQs.

Google Analytics 4

Server-side event tracking, checkout steps, and marketing attribution in GA4.

Google Ads

Server-side conversions with Enhanced Conversions for better ROAS.

Meta Conversions API

Improve match quality and attribution in Meta Ads via CAPI.

Klaviyo

Enhanced identity resolution for abandoned cart and browse flows.

Attentive

Expand SMS audiences with cross-channel data stitching.

Microsoft Ads

Server-side Shopify conversion tracking in Microsoft Ads.

TikTok

Improve match rates and ROAS via the TikTok Events API.

Pinterest

Better retargeting and audiences via the Pinterest API for Conversions.

Segment

Use Shopify as a Segment source for warehouses, Mixpanel, Braze, and more.

More integrations

Shopify Source -- Server-side tracking architecture, the Littledata Pixel, multi-currency, checkout tracking, and refunds.
Headless Shopify -- Installation and setup for headless or Shopify Hydrogen storefronts.
Recharge -- Subscription lifecycle events, recurring payments, and first-time orders across all destinations.
Dotdigital -- Abandonment program audiences with server-side browse and cart tracking.
Shopify Markets -- Multi-market and multi-currency tracking for Shopify Markets expansion stores.

All integrations require the Littledata app installed on your Shopify store. Most can be activated in under 10 minutes with no code changes. See how server-side tracking works for details on our tracking architecture.

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