> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/overview.md).

# Overview

Littledata connects your Shopify store to analytics, advertising, and email/SMS platforms using server-side tracking. Select a destination below to find setup guides, how-it-works docs, and FAQs.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Google Analytics 4</strong></td><td>Server-side event tracking, checkout steps, and marketing attribution in GA4.</td><td><a href="/integrations/shopify-to-google-analytics.md">Google Analytics</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-60716084aafe5bfb85b00f7d2feae3d957b2c4b3%2Fgoogle-analytics.png?alt=media">google-analytics.png</a></td></tr><tr><td><strong>Google Ads</strong></td><td>Server-side conversions with Enhanced Conversions for better ROAS.</td><td><a href="/integrations/google-ads.md">Google Ads</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-b36d276c25fe395015cc6a205175d5b83e1392e1%2Fgoogle-ads.png?alt=media">google-ads.png</a></td></tr><tr><td><strong>Meta Conversions API</strong></td><td>Improve match quality and attribution in Meta Ads via CAPI.</td><td><a href="/integrations/facebook-capi.md">Meta Conversions API</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-af451e661d018d22378e250cb4f34a74d9890e8c%2Fmeta-capi.png?alt=media">meta-capi.png</a></td></tr><tr><td><strong>Klaviyo</strong></td><td>Enhanced identity resolution for abandoned cart and browse flows.</td><td><a href="/integrations/shopify-klaviyo.md">Klaviyo</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f8c3b31332970a4d18882b800eac1277863898e0%2Fklaviyo.png?alt=media">klaviyo.png</a></td></tr><tr><td><strong>Attentive</strong></td><td>Expand SMS audiences with cross-channel data stitching.</td><td><a href="/integrations/attentive.md">Attentive</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-2642502d4b861ac7f7164950ad38da8a76b5a0ff%2Fattentive.png?alt=media">attentive.png</a></td></tr><tr><td><strong>Microsoft Ads</strong></td><td>Server-side Shopify conversion tracking in Microsoft Ads.</td><td><a href="/integrations/microsoft-ads.md">Microsoft Ads</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-4de01ef8f2eb875f6820411f5596eaf47625bb67%2Fmicrosoft-ads.png?alt=media">microsoft-ads.png</a></td></tr><tr><td><strong>TikTok</strong></td><td>Improve match rates and ROAS via the TikTok Events API.</td><td><a href="/integrations/tiktok.md">Tiktok</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-80d255e30d166bbd302e897496a7237a3df021b4%2Ftiktok.png?alt=media">tiktok.png</a></td></tr><tr><td><strong>Pinterest</strong></td><td>Better retargeting and audiences via the Pinterest API for Conversions.</td><td><a href="/integrations/shopify-to-pinterest.md">Pinterest</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-cb9170030964288912b6de96a9362517334c3ba6%2Fpinterest.png?alt=media">pinterest.png</a></td></tr><tr><td><strong>Segment</strong></td><td>Use Shopify as a Segment source for warehouses, Mixpanel, Braze, and more.</td><td><a href="/integrations/shopify-to-segment.md">Segment</a></td><td><a href="https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-a71d3a94ce43f73b0418ff3fdb667dfc60cc98de%2Fsegment.png?alt=media">segment.png</a></td></tr></tbody></table>

## More destinations

* [Shopify](/sources/shopify.md) -- Server-side tracking architecture, the Littledata Pixel, multi-currency, checkout tracking, and refunds.
* [Headless Shopify](/sources/shopify/headless-shopify.md) -- Installation and setup for headless or Shopify Hydrogen storefronts.
* [Recharge](/sources/recharge.md) -- Subscription lifecycle events, recurring payments, and first-time orders across all destinations.
* [Dotdigital](/integrations/dotdigital.md) -- Abandonment program audiences with server-side browse and cart tracking.
* [Shopify Markets](/sources/shopify-markets.md) -- Multi-market and multi-currency tracking for Shopify Markets expansion stores.

{% hint style="info" %}
All destinations require the Littledata app installed on your Shopify store. Most can be activated in under 10 minutes with no code changes. See [How server-side tracking works](/get-started/how-server-side-tracking-works.md) for details on our tracking architecture.
{% endhint %}