Overview: Recharge connection

This is an informational article on why you should install our Recharge connection and the data that we send to Google Analytics

Littledata’s Recharge connection is an advanced tracking solution for Shopify stores using Recharge to power their subscription ecommerce. Once activated, it unifies events from Shopify and Recharge into one customer journey in your marketing channels.

Connection benefits

• Accurate sales data, including first-time orders, recurring payments and subscription lifecycle events

• Accurate marketing attribution for first-time orders, recurring payments and subscription lifecycle events

• Custom dimensions for calculating LTV and more

• Optimize Meta Ads campaigns for new subscription customers by triggering a First Recurring Purchase conversion

• Fully compatible with Online Store 2.0 and one-page checkout

• Works with headless Shopify setups

The Recharge connection is compatible with all Littledata's marketing destinations. You need to connect those destinations first (e.g. Google Analytics, Segment, Meta Ads)

Connection details

1. Attribute recurring orders and LTV back to campaigns The Recharge connection works in tandem with Littledata's connections for Shopify to Google Analytics and Shopify to Segment. We use a combination of server-side and client-side tracking for complete data, and ensure recurring orders and customer lifetime value (LTV) can be attributed to marketing campaigns.

2. Track subscriptions in Meta Ads Littledata can push recurring orders and subscription events into Meta Conversions API, allowing you to build audiences from your highest value customers.

3. Custom dimensions Littledata adds custom dimensions (also called user properties in GA4) for building cohorts and reporting in Google Analytics and connected data tools. These include:

   • Shopify Customer ID

   • Last Transaction Date

   • Purchase Count

   • Lifetime Revenue

   • App Name

Learn more

You can install the Recharge connection directly in the Littledata app, or from your Recharge admin.

• See how the Recharge connection works

• Read the Recharge connection install guide

• Learn about using custom dimensions in Google Analytics (blog post)