How it works: Shopify to Klaviyo
This articles describes how does Littledata's integration with Klaviyo works, what can you track and the event parameters.
Littledata’s connection to Klaviyo gives brands more identifiable event data about customer behavior, with enhanced accuracy in tracking pre-purchase customer events.
In addition to syncing events with Klaviyo, Littledata automatically integrates with Shopify sites to capture customer touch-points, including sales, marketing, customer, and product performance data.
During the automatic installation process, Littledata adds a tracking script to all the store pages, along with server-side tracking for Shopify.
What you can track
Here’s what you can track with Littledata’s Klaviyo integration for Shopify. All the events listed below are tracked by default. You can turn events off within the app settings.
Server-side events
Event name
Description
Added to Cart - Littledata
When a user adds an item to the cart
Removed from Cart - Littledata
When a user removes an item from the cart
Viewed Product - Littledata
When a user views a product
Checkout Started - Littledata
When the user first enters the checkout page on a session
Respecting cookie consent
Littledata’s tracking is compatible with cookie consent (eg. Shopify cookie banners or OneTrust), and so the solution is GDPR compliant.
Littledata does not send events from their browser session to Klaviyo until the user has opted into tracking.
Automated Klaviyo Segments
After you finish your setup, Littledata will automatically create 6 segments for you to use and see the benefits of our app.
Those 6 segments are called Legacy and Combined and contain the following events: Viewed Product, Added To Card and Checkout started.
Legacy segments contain Klaviyo events, while Combined segments contain Klaviyo and Littledata events, thus you can see how many more customers Littledata has tracked for you, on top of Klaviyo's basic tracking.
Event properties
The cart events designed to be backwards compatible with both the standard Added to Cart and Checkout Started events from Shopify.
Read the full event schema for Klaviyo here.
One major improvement over the Klaviyo standard event schema is the including of the full contents of the cart (Items) with the Viewed Product, Added to Cart and Checkout Started event.
All events are sent in presentment currency. This means that the value is adjusted accordingly, to the currency it was shown to the customer
Items.ProductID
Product ID
string
Items.Collections
Categories of the product, selected from product types and collections.
string
Items.ImageURL
The URL of the product image
string
Items.URL
The current URL
string
Items.ProductURL
URL of the product
string
Items.Brand
Product brand
string
Items.FulfillmentService
Type of fulifllment
string
Items.TaxLines *
If the product has tax lines
object
Items.PresentmentTitle
Title of the product in presentment language
string
Items.PresentmentVariantTitle
Title of the variant in presentment language
string
Items.Price
Product price at the moment of the trigger.
string
Items.ItemPrice
Price of the Item
string
Items.CompareAtPrice
Original price of the product in case of a sale.
string
Items.SKU
Product SKU
string
Items.Quantity
Product quantity
number
Items.TotalDiscount
Total amount of discount
string
Items.Discounts
Array of all applied discounts
array
Items.Grams
Product weight in grams
number
Items.Taxable
Product is taxable or not
boolean
Items.VariantTitle
Product variant name
string
Items.VariantID
Product variant ID
string
Items.Properties
Array of custom properties set for the item
array
Item Count *
Number of products inside the cart
string
Discount Codes
Discounts codes used
object
Total Discounts *
Array of total discounts
array
Source Name *
Name of the source
string
extra.token *
Shopify checkout token
string
extra.webhook_topic *
Type of webhook
string
extra.responsive_checkout_url *
URL of the checkout
string
extra.referring_site *
URL of the store
string
extra.checkout_url *
URL of the checkout
string
extra.full_landing_site *
URL of the store
string
extra.presentment_currency *
Currency code of the presentment currency
string
extra.note_attributes.name
Name of note attribute
string
extra.note_attributes.value
Value of note attribute
string
extra.line_items.fulfillment_service *
Type of fulfillment service
string
extra.line_items.presentment_title *
Title of the item in presentment
string
extra.line_items.presentment_variant_title *
Title of the variant in presentment
string
extra.line_items.tax_lines
Types of tax for the product
array
extra.line_items.compare_at_price *
Original price of the product
string
extra.line_items.applied_discounts *
Discounts applied for the product
string
extra.line_items.key *
Shopify variant ID assigned to the product
string
extra.line_items.gift_card *
If a gift card was used for the product
boolean
extra.line_items.grams
Weight of the product
number
extra.line_items.origin_location_id *
Id for the location of the POS device
string
extra.line_items.destination_location_id *
Id for the destination of the order placed by the POS device
string
extra.line_items.product_id
Shopify product ID assigned to the product
string
extra.line_items.quantity
Quantity of the product
number
extra.line_items.sku
Product SKU
string
extra.line_items.taxable
If the product is taxable or not
boolean
extra.line_items.title
Title of the product
string
extra.line_items.user_id
The id of the user, if logged in
number
extra.line_items.variant_id
Id of the variant
string
extra.line_items.variant_title
Title of the variant
string
extra.line_items.variant_price
Price of the variant
number
extra.line_items.vendor
Brand of the variant
string
extra.line_items.line_price
Total value of products of the same kind (price x quantity)
number
extra.line_items.price
Price of the product
number
extra.line_items.properties *
Custom properties of the product.
array
extra.line_items.requires_shipping
If the product requires shipping or not
boolean
extra.line_items.rank *
Position of the image shown on the store
number
extra.line_items.unit_price_measurement.measured_type*
Type of unit measurement
string
extra.line_items.unit_price_measurement.quantity_value*
Value of the unit measurement
string
extra.line_items.unit_price_measurement.quantity_unit*
Quantity of the unit measurement
string
extra.line_items.unit_price_measurement.reference_value*
Base reference for the unit of measurement
string
extra.line_items.unit_price_measurement.reference_unit*
Measurement unit
string
extra.line_items.product.id
Shopify product ID assigned to the product
string
extra.line_items.product.title
Title of the product found in URL
string
extra.line_items.product.handle
Name of the product used in URL
string
extra.line_items.product.vendor
Brand of the product
string
extra.line_items.product.tags
Tags of the product
string
extra.line_items.product.body_html
Raw HTML of the product description
string
extra.line_items.product.product_type
Type of the product
string
extra.line_items.product.properties *
Properties of the product
array
extra.line_items.product.images.id
Object containing images details
object
extra.line_items.product.images.product_id
Shopify ID of the image
string
extra.line_items.product.images.position
Position of the image shown on the store
number
extra.line_items.product.images.created_at
Timestamp for the creation of the image
timestamp
extra.line_items.product.images.updated_at
Timestamp for the latest update of the image
timestamp
extra.line_items.product.images.alt
Used by visually imparied individuals to describe the image
string
extra.line_items.product.images.width
Width of the image
string
extra.line_items.product.images.height
Height of the image
string
extra.line_items.product.images.src
URL of the picture
string
extra.line_items.product.images.variant_ids
Shopify product ID assigned to the product
string
extra.line_items.product.images.admin_graphql_api_id
Identifier for GraphQL operations of the image
string
extra.line_items.product.images.thumb_src
URL of the thumbnail of the product image
string
extra.line_items.product.variant.id
Id of the product variant
object
extra.line_items.product.variant.sku
SKU assigned to the product variant
string
extra.line_items.product.variant.title
Title assigned to the product variant
string
extra.line_items.product.variant.options.Title
Array of options for the product variant
array
extra.line_items.product.variant.images
Array of images for the product variant
array
extra.line_items.product.variant_options.Title
Additional array of options for the product variant
array
$value
Total value of the cart
number
Fields marked with * are only present for Added to Cart - Littledata & Checkout Started - Littledata events.
User identity from web sessions
Littledata can infer the identity of a visitor on your site with an identity graph that uses several cookie identifiers (from Google, Meta, Klaviyo and Shopify).
We have a complex logic on our servers that allows us to identify the user by many different identifiers, to make sure the identity resolution is as complete as possible.
Comparison with Anonymous visitor activity backfill
Klaviyo CDP includes a feature to backfill anonymous visitor events to a Klaviyo profile after the user is identified in the browser. In practice, it is only on the Thank You page, after the checkout is completed, that the backfill script can run.
There are a few limitations of this approach compared with Littledata’s integration:
Requires opting into the additional tracking via Klaviyo
Only works for client-side events
Only backfills Added to Cart events if that event trigger is set up
Relies on browser's local storage to queue up the anonymous visitor events, which is wiped after 7 days in Safari / iOS
There are many reasons a script on the thank you page might not fire - see our post on what goes wrong
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