Overview: Shopify to Google Analytics
Shopify is a top ecommerce platform, but its standard analytics are extremely limited. Learn what you can track with Littledata's Shopify app.
Shopify is one of the best ecommerce platforms, but Shopify Analytics is very limited when building advanced reports, and the platform's standard integration with Google Analytics - via the Google & YouTube Channel app - is unreliable and incomplete.
Littledata's Shopify Google Analytics connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.
You can install the Shopify to Google Analytics connection from Littledata's website or the Shopify app store. These are different points of entry to the same app experience.
Connection benefits
Combination of client-side and server-side tracking to capture browsing activity, orders and refunds
Accurate marketing attribution
Custom dimensions for calculating LTV and more
Minimal, super-fast script and data layer
Works with headless Shopify setups
Option to export data from GA4 to a BigQuery data warehouse
Connect Shopify + Google Ads
Connection details
Littledata's Google Analytics connection works automatically for detailed ecommerce tracking and marketing attribution in Google Analytics. This chart outlines what you can track with Littledata versus Shopify's Google & Youtube Channel, which is their default GA4 integration.
Essentials
Google Channel
Littledata
Basic ecommerce events
✔
✔
Revenue in Google Analytics matches Shopify
✔
Accurate attribution to source of visit
✔
All checkout funnel steps tracked
✔
Track product lists and clicks
✔
Subscription & upsell tracking
✔
Support from Google Analytics Experts
✔
Ecommerce Behavior
Custom dimensions
Google Channel
Littledata
Store name (for multi-store)
✔
Shopify Customer ID
✔
Last transaction date
✔
Purchase count
✔
Lifetime Revenue
✔
App Name
✔
Affiliation
✔
Read more about user properties and custom dimensions
User attribution
✔
Linking subscription revenue to marketing campaigns
✔
Subscription type differentiation
✔
Can calculate Customer Lifetime Value
✔
Can calculate Subscriber Churn Rate
✔
How Littledata's Google Ads connection compares to the Google Sales Channel
If you've installed our Google Analytics connection, the next step is to power up your Google Ads data with Littledata's Google Ads connection. Here's a peek at how our Google Ads connection compares to Shopify's native connection:
Feature
Littledata
Google Channel
Conversion Tracking for Google Ads
✔
✔
Supports checkout extensibility
✔
✔
Tracks 100% of conversions server-side
✔
-
Enhanced Conversions
✔
-
Learn more
Read more about how to make the most out of Littledata's robust, no-code tracking solution.
See what reports you can view in GA4
Customizable data pipeline settings and how to add custom GTM that works with Littledata (such as quiz tracking)
Install Littledata's Advanced Google Analytics app in the Shopify app store
Learn how Littledata sends the events from Shopify to Google Analytics
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