# Source/Medium customization

Littledata enables you to set a **source and medium** to customize how orders get attributed in Google Analytics, based on a set of rules.

You can create custom rules based on:

* **Order sales channel**
* **Order payment gateway**
* **Order tags**

{% hint style="info" %}
If Source / Medium customization is set up, it will override any other attribution for that order session.
{% endhint %}

#### How to use source / medium customisation

All the session enrichment settings are located in the **Session enrichment** tab, in the Google Analytics 4 connection settings.

Navigate to the **Session enrichment**, add a rule, fill in the necessary information, and save.

![](/files/pr2MXTQpQH8E5MtTvpzZ)

{% hint style="success" %}
**Custom conditions**

If you wish to add custom channels, tags, or gateways, there will be instructions provided on how to do it once you click `Create custom channel / Create custom gateway`.
{% endhint %}

#### Sales channel

If you want to add a rule for a sales channel/app, you can pick from a list of the most popular sales channels.

Click **Add Custom Value** if you can't find the desired channel in the list, and you can enter an App ID.

For example, if you're using **Recharge** to manage recurring orders, you can set the source/medium `recharge / recurring` for all orders Recharge generates. Littledata would already have tracked recurring purchases, but previously `source` would be Not Set if the subscription was set up before Littledata was installed.

Below is a list of the most popular sales channels and Littledata's recommendations for a custom source/medium:

| Sales Channel / App           | Source (custom)  | Medium (custom)              |
| ----------------------------- | ---------------- | ---------------------------- |
| Shopify Draft                 | shopify          | draft                        |
| Recharge Subscriptions        | recharge         | recurring (or) subscriptions |
| Loop Returns and Exchanges    | loop             | returns                      |
| Tapcart                       | tapcart          | app                          |
| Zapier                        | zapier           | workflow                     |
| Refersion Affiliate marketing | refersion        | affiliates                   |
| Appstle Subscriptions         | appstle          | recurring                    |
| Facebook & Instagram          | facebook         | app                          |
| Google Shopping               | google\_shopping | app                          |
| Shop App                      | shopify          | shop\_app                    |
| TikTok                        | tiktok           | app                          |
| Gorgias                       | gorgias          | app                          |
| Matrixify                     | matrixify        | import (or) app              |
| Skio Subscriptions            | skio             | recurring (or) subscriptions |
| Loop Subscriptions            | loop             | recurring (or) subscriptions |
| Ordergroove Subscriptions     | ordergroove      | recurring (or) subscriptions |
| Bold Subscriptions            | bold             | recurring (or) subscriptions |
| Yotpo Subscriptions           | yotpo            | recurring (or) subscriptions |
| Smartrr                       | smartrr          | recurring (or) subscriptions |
| Seal Subscriptions            | seal             | recurring (or) subscriptions |
| Releasit COD Form & Upsells   | releasit         | app (or) form/upsell         |
| SB Simple Bundles & Kits      | simple           | app\_bundle                  |

{% hint style="info" %}
Some of these sources might still fall under the Unassigned default channel. However, adding custom sources for these channels will allow you to have visibility on Source/Medium data that would have otherwise been (not set).
{% endhint %}

#### Order tag

If you want to customize source/medium based on a specific order tag, you can select Order Tag as your criteria.

For example, if you have a custom tag appended to your orders, you can group those orders under a single source/medium in Google Analytics by selecting Order Tag and adding your custom value.

#### Payment gateway

Littledata offers a few standard options for Payment Gateway: **stripe, paypal,** and **klarna.** If none of these is your prefered gateway, you can add a new one by clicking **add payment gateway.**

To find your preferred payment gateway name, navigate to your **Shopify admin**. Go to **Orders** -> **click on an order** that was made via your preferred gateway -> at the end of the **URL**, add `.json` . Your URL should look similar to this:

![add .json to order in shopify admin](/files/748SqmoZ6y39DjEdi8xs)

Then scroll down (or use the find tool from your browser) to search for the gateway. Copy the value from `payment_gateway_names` and paste it in the **Value for payment gateway** field in the Littledata app .

![](/files/wVBWirUG9T9Fh6TZealV)


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