Source/Medium customization

Littledata enables you to set a source and medium to customize how orders get attributed in Google Analytics, based on a set of rules.

You can create custom rules based on:

• Order sales channel

• Order payment gateway

• Order tags

If Source / Medium customization is set up, it will override any other attribution for that order session.

How to use source / medium customisation

All the session enrichment settings are located in the Session enrichment tab, in the Google Analytics 4 connection settings.

Navigate to the Session enrichment, add a rule, fill in the necessary information, and save.

Custom conditions

If you wish to add custom channels, tags, or gateways, there will be instructions provided on how to do it once you click Create custom channel / Create custom gateway.

Sales channel

If you want to add a rule for a sales channel/app, you can pick from a list of the most popular sales channels.

Click Add Custom Value if you can't find the desired channel in the list, and you can enter an App ID.

For example, if you're using Recharge to manage recurring orders, you can set the source/medium recharge / recurring for all orders Recharge generates. Littledata would already have tracked recurring purchases, but previously source would be Not Set if the subscription was set up before Littledata was installed.

Below is a list of the most popular sales channels and Littledata's recommendations for a custom source/medium:

Sales Channel / App	Source (custom)	Medium (custom)
Shopify Draft	shopify	draft
Recharge Subscriptions	recharge	recurring (or) subscriptions
Loop Returns and Exchanges	loop	returns
Tapcart	tapcart	app
Zapier	zapier	workflow
Refersion Affiliate marketing	refersion	affiliates
Appstle Subscriptions	appstle	recurring
Facebook & Instagram	facebook	app
Google Shopping	google_shopping	app
Shop App	shopify	shop_app
TikTok	tiktok	app
Gorgias	gorgias	app
Matrixify	matrixify	import (or) app
Skio Subscriptions	skio	recurring (or) subscriptions
Loop Subscriptions	loop	recurring (or) subscriptions
Ordergroove Subscriptions	ordergroove	recurring (or) subscriptions
Bold Subscriptions	bold	recurring (or) subscriptions
Yotpo Subscriptions	yotpo	recurring (or) subscriptions
Smartrr	smartrr	recurring (or) subscriptions
Seal Subscriptions	seal	recurring (or) subscriptions
Releasit COD Form & Upsells	releasit	app (or) form/upsell
SB Simple Bundles & Kits	simple	app_bundle

Some of these sources might still fall under the Unassigned default channel. However, adding custom sources for these channels will allow you to have visibility on Source/Medium data that would have otherwise been (not set).

Order tag

If you want to customize source/medium based on a specific order tag, you can select Order Tag as your criteria.

For example, if you have a custom tag appended to your orders, you can group those orders under a single source/medium in Google Analytics by selecting Order Tag and adding your custom value.

Payment gateway

Littledata offers a few standard options for Payment Gateway: stripe, paypal, and klarna. If none of these is your prefered gateway, you can add a new one by clicking add payment gateway.

To find your preferred payment gateway name, navigate to your Shopify admin. Go to Orders -> click on an order that was made via your preferred gateway -> at the end of the URL, add .json . Your URL should look similar to this:

add .json to order in shopify admin

Then scroll down (or use the find tool from your browser) to search for the gateway. Copy the value from payment_gateway_names and paste it in the Value for payment gateway field in the Littledata app .