Source/Medium customization

Littledata enables you to set a source and medium to customize how orders get attributed in Google Analytics, based on a set of rules.

You can create custom rules based on:

• Order sales channel

• Order payment gateway

• Order tags

If source/medium customization is set up, it overrides any other attribution for that order session. Rules are checked in order, and the first rule that matches is used.

How to use source / medium customization

All the session enrichment settings are located in the Session enrichment tab, in the Google Analytics 4 connection settings.

Navigate to the Session enrichment, add a rule, fill in the necessary information, and save.

Custom conditions

If you wish to add custom channels, tags, or gateways, there will be instructions provided on how to do it once you click Create custom channel / Create custom gateway.

Sales channel

If you want to add a rule for a sales channel/app, you can pick from a list of the most popular sales channels.

Click Add Custom Value if you can't find the desired channel in the list, and you can enter an App ID.

For example, if you're using Recharge to manage recurring orders, you can set the source/medium recharge / recurring for all orders Recharge generates. Littledata would already have tracked recurring purchases, but previously source would be Not Set if the subscription was set up before Littledata was installed.

Below is a list of the most popular sales channels and Littledata's recommendations for a custom source/medium:

Sales Channel / App	Source (custom)	Medium (custom)
Shopify Draft	shopify	draft
Recharge Subscriptions	recharge	recurring (or) subscriptions
Loop Returns and Exchanges	loop	returns
Tapcart	tapcart	app
Zapier	zapier	workflow
Refersion Affiliate marketing	refersion	affiliates
Appstle Subscriptions	appstle	recurring
Facebook & Instagram	facebook	app
Google Shopping	google_shopping	app
Shop App	shopify	shop_app
TikTok	tiktok	app
Gorgias	gorgias	app
Matrixify	matrixify	import (or) app
Skio Subscriptions	skio	recurring (or) subscriptions
Loop Subscriptions	loop	recurring (or) subscriptions
Ordergroove Subscriptions	ordergroove	recurring (or) subscriptions
Bold Subscriptions	bold	recurring (or) subscriptions
Yotpo Subscriptions	yotpo	recurring (or) subscriptions
Smartrr	smartrr	recurring (or) subscriptions
Seal Subscriptions	seal	recurring (or) subscriptions
Releasit COD Form & Upsells	releasit	app (or) form/upsell
SB Simple Bundles & Kits	simple	app_bundle

Some of these sources might still fall under the Unassigned default channel. However, adding custom sources for these channels will allow you to have visibility on Source/Medium data that would have otherwise been (not set).

Order tag

If you want to customize source/medium based on a specific order tag, you can select Order Tag as your criteria.

For example, if you have a custom tag appended to your orders, you can group those orders under a single source/medium in Google Analytics by selecting Order Tag and adding your custom value.

Payment gateway

Littledata offers a few standard options for Payment gateway: Shopify Payments, Stripe and Klarna. If your gateway isn't listed, click Create custom channel under the field. In the Create custom gateway form, enter a Label for payment gateway and a Value for payment gateway, then click Save.

The value must match the gateway name Shopify stores on the order. To find it:

1

Open an order in Shopify admin

In your Shopify admin, go to Orders and open an order paid with that gateway.

2

View the order as JSON

Add .json to the end of the order URL, then press Enter.

Your URL should look similar to this:

Add .json to an order in Shopify admin

3

Copy the gateway name

Scroll down, or use your browser's find tool, to locate payment_gateway_names.

Copy its value and paste it into the Value for payment gateway field in the Littledata app.

Related articles

• How to fix (Other) traffic in Google Analytics

• Tracking Shopify payment gateways in Google Analytics

• How to track Shopify sales channels in GA4