Tracking Shopify payment gateways in Google Analytics

Track payment gateways like Flow.io, ShopPay, Paypal, and more, and link transactions back to marketing campaigns.

Littledata supports a large number of different payment gateways and payment solutions. Due to the unique way we track orders on the Shopify server, our app will also attribute sales by default for any other payment gateway you use, including but not limited to Shopify Payments, PayPal, Klarna and Affirm (see below for a full list).

All of the payment gateways also have multi-currency support, so payments in any global currency are converted to your store currency for analysis.

How to see which payment gateway was used

Payment gateway is not available for all orders, including draft orders and some subscription apps which do not pass this information on to Shopify

If you have activated Littledata's Shopify to Google Analytics connection, you can also segment all of your orders (and customer behavior before they purchased) by the payment gateway they used. Payment gateway is only set on checkout step 2, so you can analyze any customers who got that far. For this destination, the parameter is named payment_gateway_ld.

For our Segment destination the payment_gateway_littledata event property will be sent with checkout and order events.

Analyzing your Google Analytics data by payment method let's you take a deep into questions such as:

• Is a new payment solution allowing a higher proportion of customers in a particular country to buy?

• Are particular marketing channels leading to payments in installments with a payment method such as Klarna or Afterpay?

• Which payment methods see a higher checkout completion rate?

To do this analysis, you can use one of the custom dimensions our app adds in Google Analytics. To segment by payment gateway, just add 'Payment Gateway' as a dimension to any report in Google Analytics.

Payment gateways tracked by Littledata

Here are the most popular payment gateways our stores use. All of these payment methods are tracked automatically, and any of the orders that run through these payment methods can be linked back to your marketing campaigns.

Payment method
Adyen
Affirm
Afterpay
Amazon Marketplace
Amazon Payments
Authorize.net
Bank transfer
Bold Cashier
Braintree
Cash on delivery
Cashfree
Coinbase Commerce
Credit / Debit Cards
Cyber Source
ePay
Facebook Marketplace
Flow.io*
Gift card
GoPay
Iyzico
Klarna
Komuju
Laybuy
Mercado Pago
Mobilepay
Mollie
Mondido Swish
Ocean Payment
Orbital
Pag Seguro
Pague no Boleto
Partial.ly
Paybright
Payfast
Payflow
Payfort
Paygate
Payment Express
PayPal
Peace Payments
Quadpay
QuickPay
Razorpay
Sezzle
Shop Pay / Shopify Payments
SplitIt
Stripe
ZipPay

* When using Flow.io (Flow Commerce), the order number in Google Analytics will differ from the order number in Shopify. This is because Flow.io overwrites the order number after it is created.