> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/shopify-to-pinterest.md).

# Pinterest

Littledata's Shopify to Pinterest connection enhances your Pinterest Ads tracking for better retargeting and audience building, ensuring consistent tracking across your tech stack.

Pinterest Tag lets you track customer behavior and actions on your website after a user has interacted with a Pinterest ad. Littledata's Pinterest connection enhances the tracking from the Pinterest Tag and helps you improve the performance, measurement and collection of your Pinterest campaigns by connecting to [Pinterest API for Conversions](https://help.pinterest.com/en-gb/business/article/the-pinterest-api-for-conversions).

## Benefits

* Enhance Pinterest Tag tracking with server-side events via Pinterest API for Conversions
* Improve retargeting and audience building with accurate conversion data
* Maintain consistent tracking even when client-side tracking is blocked by ad blockers, ITP or iOS restrictions
* Stitch collected data to specific Pinterest users for improved Enhanced Match quality