> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/shopify-to-pinterest.md).

# Pinterest

Littledata's Shopify to Pinterest connection improves your Pinterest Ads tracking, so you get better retargeting, bigger audiences and consistent data across your tools.

The Pinterest Tag tracks what shoppers do on your site after they interact with a Pinterest ad. Littledata adds server-side events through the [Pinterest API for Conversions](https://help.pinterest.com/en-gb/business/article/the-pinterest-api-for-conversions), so Pinterest still gets your conversions when the tag is blocked.

### Benefits

* Server-side events through the Pinterest API for Conversions, on top of the Pinterest Tag
* Better retargeting and audiences, built on accurate conversion data
* Consistent tracking even when ad blockers, ITP or iOS restrictions block the browser tag
* Better Enhanced Match quality, because Littledata links events to the right Pinterest user

### Server-side events

Littledata sends these events to Pinterest from the server:

| Pinterest event | When it's sent                                                 |
| --------------- | -------------------------------------------------------------- |
| AddToCart       | A shopper adds a product to cart                               |
| Checkout        | A shopper places an order. This is Pinterest's purchase event. |

For client-side events, customer parameters and how ad clicks are linked to orders, see [How it works: Shopify to Pinterest](https://help.littledata.io/integrations/shopify-to-pinterest/how-it-works).

### Get started

* [Shopify to Pinterest installation guide](https://help.littledata.io/integrations/shopify-to-pinterest/installation)
* [How it works: Shopify to Pinterest](https://help.littledata.io/integrations/shopify-to-pinterest/how-it-works)