# Pinterest Littledata's Shopify to Pinterest connection enhances your Pinterest Ads tracking for better retargeting and audience building, ensuring consistent tracking across your tech stack. Pinterest Tag lets you track customer behaviour and actions on your website after a user has interacted with a Pinterest ad. Littledata's Pinterest connection enhances the tracking from the Pinterest Tag and helps you improve the performance, measurement and collection of your Pinterest campaigns by connecting to [Pinterest API for Conversions](https://help.pinterest.com/en-gb/business/article/the-pinterest-api-for-conversions). ## Benefits * Enhance Pinterest Tag tracking with server-side events via Pinterest API for Conversions * Improve retargeting and audience building with accurate conversion data * Maintain consistent tracking even when client-side tracking is blocked by ad blockers, ITP or iOS restrictions * Stitch collected data to specific Pinterest users for improved Enhanced Match quality --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.littledata.io/integrations/shopify-to-pinterest.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.