> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/shopify-to-segment.md).

# Segment

Littledata's [Shopify to Segment connection](https://www.littledata.io/shopify/segment) is the approved [Shopify source](https://segment.com/sources/shopify-littledata) for stores that use Segment. This page explains what the connection does and where to go next.

![shopify to twilio segment](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-008284fe2b33473e3419e04aa40ffaeaac7b2620%2Fconnection-segment.png?alt=media)

### How it works

Segment is a customer data platform [with connectors](https://segment.com/catalog) for many marketing, CRM and data warehouse tools. Littledata's [Shopify app for Segment](https://apps.shopify.com/segment-com-by-littledata) sends data from your Shopify store to Segment.

Littledata sends **events** to Segment. An event is something a user did at a point in time, like viewing a product or placing an order. Event names follow Segment's [ecommerce spec](https://segment.com/docs/connections/spec/ecommerce/v2), for example `Product Added`, `Checkout Started` and `Order Completed`.

You can load these events into your Segment warehouses and also send them to Segment streaming destinations.

### What you get

* Send Shopify data to any of Segment's destinations
* Works with Online Store 2.0 themes
* Client-side and server-side tracking together, to capture browsing activity, orders, refunds and post-purchase upsells
* Extra user fields to help you calculate lifetime value (LTV)
* A lightweight tracking script and [data layer](https://help.littledata.io/advanced/developer/gtm-and-google-analytics-data-layer-for-shopify)
* Works with [headless Shopify](https://help.littledata.io/sources/shopify/headless-shopify/working-with-a-headless-shopify-setup) setups

### Common Segment destinations

* [Google Analytics](https://help.littledata.io/integrations/shopify-to-segment/send-data-from-segment-to-google-analytics)
* [Meta Conversions API](https://help.littledata.io/integrations/shopify-to-segment/connect-segment-to-facebook-conversions-api)
* [Klaviyo](https://help.littledata.io/integrations/shopify-to-segment/shopify-segment-klaviyo)
* [Iterable](https://support.iterable.com/hc/en-us/articles/204795719-Sending-Data-from-Segment-to-Iterable-#e-commerce), to track email campaigns

{% hint style="info" %}
Need the full event schema and parameters? Contact <help@littledata.io>.
{% endhint %}

### Related articles

* [How the Shopify to Segment connection works](https://help.littledata.io/integrations/shopify-to-segment/how-it-works)
* [Install the Shopify to Segment connection](https://help.littledata.io/integrations/shopify-to-segment/installation)
* [Segment FAQ](https://help.littledata.io/integrations/shopify-to-segment/segment-faq)
* [Segment's source documentation](https://segment.com/docs/connections/sources/catalog/cloud-apps/shopify-littledata)