> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/shopify-to-segment.md).

# Segment

![shopify to twilio segment](/files/m4WkfvWeenT9CFbTjaI8)

Littledata's [Shopify to Segment connection](https://www.littledata.io/shopify/segment) is the approved [source](https://segment.com/sources/shopify-littledata) for Shopify stores using Segment as their data integration tool. The connection is fully compliant with Segment's [ecommerce spec](https://segment.com/docs/connections/spec/ecommerce/v2).

Segment is a customer data platform [with connectors](https://segment.com/catalog) for many popular marketing, CRM and data warehouse destinations. Littledata's [Shopify app for Segment](https://apps.shopify.com/segment-com-by-littledata) seamlessly pushes data from your Shopify store to Segment.

Littledata sends **events** to Segment, which are behaviors or occurrences tied to a user and a point in time. Data from these events can be loaded into your Segment warehouses, and **also** sent to Segment streaming destinations.

## Connection benefits

* Send data to any of Segment's hundreds of destinations
* Fully compatible with Online Store 2.0 and one-page checkout
* Combination of client-side and server-side tracking to capture browsing activity, orders, refunds, and upsells
* Extra user fields for calculating LTV and more
* Minimal, super-fast script and [data layer](/advanced/developer/gtm-and-google-analytics-data-layer-for-shopify.md)
* Works with [headless Shopify](/sources/shopify/headless-shopify/working-with-a-headless-shopify-setup.md) setups
* Import historic orders into a data warehouse (with a [Littledata Enterprise Plus](https://www.littledata.io/plus) plan)

## Support for common Segment destinations

* Works seamlessly with [Google Analytics](/integrations/shopify-to-segment/send-data-from-segment-to-google-analytics.md)
* Use [Facebook Conversions API](/integrations/shopify-to-segment/connect-segment-to-facebook-conversions-api.md)
* Track email campaigns from [Iterable](https://support.iterable.com/hc/en-us/articles/204795719-Sending-Data-from-Segment-to-Iterable-#e-commerce) or Klaviyo

## Learn more

Ready to link up Shopify and Segment?

* See [how the Shopify to Segment connection works](/integrations/shopify-to-segment/how-it-works.md)
* For a more detailed schema and parameters, reach out to <help@littledata.io>
* [Get started with the connection](/integrations/shopify-to-segment/installation.md) on your store
* Read [Segment's source documentation](https://segment.com/docs/connections/sources/catalog/cloud-apps/shopify-littledata)