Overview: Shopify to Twilio Segment

Quick guide to Littledata's Shopify to Segment connection, the approved source for Shopify Plus stores using Segment as their data integration tool.

shopify to twilio segment

Littledata's Shopify to Segment connection is the approved source for Shopify stores using Segment as their data integration tool. The connection is fully compliant with Segment's ecommerce spec.

Segment is a customer data platform with connectors for many popular marketing, CRM and data warehouse destinations. Littledata's Shopify app for Segment seamlessly pushes data from your Shopify store to Segment.

Littledata sends events to Segment, which are behaviors or occurrences tied to a user and a point in time. Data from these events can be loaded into your Segment warehouses, and also sent to Segment streaming destinations.

Connection benefits

• Send data to any of Segment's hundreds of destinations

• Fully compatible with Online Store 2.0 and one-page checkout

• Combination of client-side and server-side tracking to capture browsing activity, orders, refunds, and upsells

• Extra user fields for calculating LTV and more

• Minimal, super-fast script and data layer

• Works with headless Shopify setups

• Import historic orders into a data warehouse (with a Littledata Enterprise Plus plan)

Support for common Segment destinations

• Works seamlessly with Google Analytics

• Use Facebook Conversions API

• Track email campaigns from Iterable or Klaviyo

Learn more

Ready to link up Shopify and Segment?

• See how the Shopify to Segment connection works

• View our Segment tracking plan & event schema

• Get started with the connection on your store

• Read Segment's source documentation