# Tiktok ![Shopify to TikTok](/files/pNI95TpSSSvGN0Cr6JzT) Littledata's [Shopify to TikTok connection](https://www.littledata.io/shopify/tiktok) improves data quality, match rates and ROAS in [TikTok Ads](https://www.tiktok.com/business/en/solutions/ads-manager) and audiences. The plug-and-play connection includes TikTok Pixel with server-side event tracking. This connection works automatically, without the need for Google Tag Manager (GTM). Benefits of Littledata's Shopify to TikTok connection: * Captures 100% of standard ecommerce events in TikTok, including checkout funnel steps, payments and upsells * Backwards compatible with your TikTok Pixel or TikTok Shopify App to ensure complete user tracking * Works with every Shopify and Shopify Plus site, including multiple country stores and headless stores * Enables better matching, targeting and audience building * Enhances cross-device retargeting and Dynamic Product Ads (DPA) * Fully redundant client and server-side tracking using [web pixels](/sources/shopify/littledata-pixel.md) ## Improved Advanced Matching Littledata sends all the required data so that you have the best possible matching in TikTok. Advanced Matching enables more accurate measurement with more tracked conversions and lower Cost Per Acquisitions (CPAs) in reporting. Advanced Matching also enables multi-session reporting for people who log in to TikTok, which helps track purchases made across different devices, different browsers, or at different times Advanced Matching is also required for leveraging products like Dynamic Product Ads (DPA) retargeting. Similar to our [Facebook Conversions API](/integrations/facebook-capi/how-it-works-shopify-to-meta-conversions-api.md) connection, Littledata's TikTok connection provides all the necessary parameters for Advanced Matching. ## How to use the data for better TikTok Ads While Littledata will automatically improve your match rate and other details that help with ad performance, TikTok is a relatively new market and there are a lot of opportunities to engage and experiment. Many top DTC brands are focusing on checkout funnel retargeting and audience building based on interests and purchase behavior. Once you find targeting that works best for your business, why not go all-in with brand takeovers, which let your message takes over the whole screen for a few seconds and then turn into an in-feed video ad, and [Pangle placements](https://ads.tiktok.com/help/article/pangle-placement) (if available in your country), which extend to 3rd party sites. ![](/files/8E08RTDGibNIw5jK1Oke) Recommended reading: * [How to Install](/integrations/tiktok/installation.md) (Littledata) * [Why advertise on TikTok](https://ads.tiktok.com/help/article/advertising-on-tiktok-ads-manager?redirected=2) (TikTok learning resources) * [How to get started with TikTok advertising](https://sproutsocial.com/insights/tiktok-ads) (Sprout Social) {% hint style="success" %} Looking for advice and support? [Littledata Plus](https://www.littledata.io/plus) comes with hands-on data training and connections to our network of top agency partners {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.littledata.io/integrations/tiktok.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.