> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/integrations/tiktok.md).

# Tiktok

Littledata's Shopify to TikTok connection improves data quality, match rates and return on ad spend in TikTok Ads Manager. It works automatically, without Google Tag Manager.

![Shopify to TikTok](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-e290048586b65279f4c4b8bcb287c0c0ea7f6a05%2Fconnection-tiktok.png?alt=media)

The TikTok Pixel tracks what shoppers do in the browser. Littledata also sends key events from the server through the TikTok Events API, so TikTok still gets your conversions when the Pixel is blocked by ad blockers or browser privacy settings.

### Benefits

* Client-side and server-side tracking together, using the [Littledata Pixel](https://help.littledata.io/sources/shopify/littledata-pixel)
* Server-side add to cart, checkout funnel, purchase and post-purchase upsell events
* Better matching, so more conversions are attributed to your TikTok campaigns
* Better targeting and audience building, including retargeting across devices

### Better matching

TikTok uses advanced matching to link website events to people on TikTok. Better matching means more tracked conversions, more accurate reporting and lower cost per acquisition. It also helps TikTok match purchases made on different devices, in different browsers or at different times.

Littledata adds these customer parameters to server-side events whenever they're available:

* TikTok click ID (`ttclid`) and cookie ID (`ttp`)
* Email address and phone number (hashed)
* Shopify customer ID as an external ID (hashed)
* IP address and user agent

This works the same way as our [Meta Conversions API](https://help.littledata.io/integrations/facebook-capi/how-it-works-shopify-to-meta-conversions-api) connection.

### Get started

* [Shopify to TikTok installation guide](https://help.littledata.io/integrations/tiktok/installation)
* [How it works: Shopify to TikTok](https://help.littledata.io/integrations/tiktok/how-it-works)

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