Tiktok

Littledata's Shopify to TikTok connection improves data quality, match rates and ROAS in TikTok Ads and audiences. The plug-and-play connection includes TikTok Pixel with server-side event tracking. This connection works automatically, without the need for Google Tag Manager (GTM).

Benefits of Littledata's Shopify to TikTok connection:

Captures 100% of standard ecommerce events in TikTok, including checkout funnel steps, payments and upsells
Backwards compatible with your TikTok Pixel or TikTok Shopify App to ensure complete user tracking
Works with every Shopify and Shopify Plus site, including multiple country stores and headless stores
Enables better matching, targeting and audience building
Enhances cross-device retargeting and Dynamic Product Ads (DPA)
Fully redundant client and server-side tracking using web pixels

Improved Advanced Matching

Littledata sends all the required data so that you have the best possible matching in TikTok. Advanced Matching enables more accurate measurement with more tracked conversions and lower Cost Per Acquisitions (CPAs) in reporting. Advanced Matching also enables multi-session reporting for people who log in to TikTok, which helps track purchases made across different devices, different browsers, or at different times

Advanced Matching is also required for leveraging products like Dynamic Product Ads (DPA) retargeting.

Similar to our Facebook Conversions API connection, Littledata's TikTok connection provides all the necessary parameters for Advanced Matching.

How to use the data for better TikTok Ads

While Littledata will automatically improve your match rate and other details that help with ad performance, TikTok is a relatively new market and there are a lot of opportunities to engage and experiment.

Many top DTC brands are focusing on checkout funnel retargeting and audience building based on interests and purchase behavior. Once you find targeting that works best for your business, why not go all-in with brand takeovers, which let your message takes over the whole screen for a few seconds and then turn into an in-feed video ad, and Pangle placements (if available in your country), which extend to 3rd party sites.