# Littledata Help Center

## Documentation

- [Welcome to Littledata](https://help.littledata.io/get-started/readme.md)
- [Install Littledata on your Shopify store](https://help.littledata.io/get-started/how-to-set-up-littledata.md)
- [How server-side tracking works](https://help.littledata.io/get-started/how-server-side-tracking-works.md)
- [Shopify](https://help.littledata.io/sources/shopify.md)
- [Littledata Pixel](https://help.littledata.io/sources/shopify/littledata-pixel.md)
- [Headless Shopify](https://help.littledata.io/sources/shopify/headless-shopify.md)
- [Headless or Shopify Hydrogen store installation](https://help.littledata.io/sources/shopify/headless-shopify/working-with-a-headless-shopify-setup.md)
- [Upgrading to the Littledata Pixel](https://help.littledata.io/sources/shopify/headless-shopify/upgrading-to-the-advanced-tracking-script.md)
- [Multi-currency support](https://help.littledata.io/sources/shopify/multi-currency-support-for-shopify.md): How to automatically track payments in multiple currencies via Shopify Payments
- [Tracking the Shopify Checkout](https://help.littledata.io/sources/shopify/shopify-checkout-extensibility.md): A guide to Littledata's Shopify checkout funnel events -- what we call them, when they're triggered, and how they work.
- [Tracking post-purchase upsells on Shopify](https://help.littledata.io/sources/shopify/tracking-post-purchase-upsells-in-the-shopify-checkout.md)
- [Tracking subscription orders in the Shopify checkout](https://help.littledata.io/sources/shopify/tracking-subscription-orders-in-the-shopify-checkout.md): How to track subscriptions in the Shopify checkout in GA4 (Google Analytics), Meta Ads, Google Ads and Segment.
- [How we track refunds in Segment and Google Analytics](https://help.littledata.io/sources/shopify/tracking-order-refunds-with-littledata.md)
- [Bot filtering](https://help.littledata.io/sources/shopify/bot-protection.md): Filter fake cart and checkout events from bots before they reach GA4, Meta CAPI, Google Ads, and Klaviyo.
- [Shopify Markets](https://help.littledata.io/sources/shopify-markets.md)
- [Setup & sync flow for Shopify Markets](https://help.littledata.io/sources/shopify-markets/setup-and-sync.md)
- [How markets are detected](https://help.littledata.io/sources/shopify-markets/how-markets-are-detected.md): How markets are detected in Shopify
- [How destination settings behave with Shopify Markets](https://help.littledata.io/sources/shopify-markets/markets-settings.md)
- [Shopify Markets FAQ](https://help.littledata.io/sources/shopify-markets/markets-faq.md): Frequently asked questions about Shopify Markets
- [Unassigned Markets](https://help.littledata.io/sources/shopify-markets/unnasigned-markets.md)
- [Recharge](https://help.littledata.io/sources/recharge.md)
- [Overview](https://help.littledata.io/sources/recharge/overview.md)
- [How it Works: Recharge to Google Analytics connection](https://help.littledata.io/sources/recharge/how-it-works-recharge-to-google-analytics-connection.md): Learn how our Recharge Shopify integration audits your Google Analytics setup and applies an improved tracking script to your store.
- [Getting started: Recharge connection](https://help.littledata.io/sources/recharge/recharge-integration-setup-guide.md): Learn how Littledata's Recharge integration automatically tracks first-time and recurring orders from checkout and then sends that data to Google Analytics.
- [How to check if the Recharge connection is working](https://help.littledata.io/sources/recharge/how-to-check-if-the-littledata-recharge-integration-is-working.md): The Littledata Recharge connection automatically tracks Recharge orders and sends subscription data to Google Analytics. Here's how to ensure it's working.
- [Recharge Uninstall Guide](https://help.littledata.io/sources/recharge/how-to-disable-the-recharge-connection.md): Learn how to disable the Recharge connection and make sure that the original settings are put back into place.
- [FAQ: Recharge connection](https://help.littledata.io/sources/recharge/recharge-faqs.md): Get answers to frequently asked questions regarding our Recharge integration for Shopify merchants.
- [Profit Signal](https://help.littledata.io/sources/profit-signal.md)
- [How to enable Profit Signal](https://help.littledata.io/sources/profit-signal/how-to-enable-profit-signal.md)
- [How it works](https://help.littledata.io/sources/profit-signal/how-it-works.md)
- [Overview](https://help.littledata.io/integrations/overview.md)
- [Attentive](https://help.littledata.io/integrations/attentive.md)
- [Shopify to Attentive installation guide](https://help.littledata.io/integrations/attentive/shopify-to-attentive-installation-guide.md)
- [How it works: Shopify to Attentive](https://help.littledata.io/integrations/attentive/how-it-works-shopify-to-attentive.md)
- [Track Attentive SMS campaigns in Google Analytics](https://help.littledata.io/integrations/attentive/attribution-report-ga4-attentive.md)
- [Dotdigital](https://help.littledata.io/integrations/dotdigital.md)
- [How it works: Shopify to Dotdigital](https://help.littledata.io/integrations/dotdigital/shopify-to-dotdigital-how-it-works.md)
- [Meta Conversions API](https://help.littledata.io/integrations/facebook-capi.md)
- [Shopify to Meta Conversions API installation guide](https://help.littledata.io/integrations/facebook-capi/how-to-install-shopify-to-conversions-api.md)
- [How it works: Shopify to Meta Conversions API (CAPI)](https://help.littledata.io/integrations/facebook-capi/how-it-works-shopify-to-meta-conversions-api.md)
- [Meta Event Match Quality (EMQ) scores explained](https://help.littledata.io/integrations/facebook-capi/meta-event-match-quality.md): Understand what Meta EMQ scores are, what drives them, and how Littledata helps Shopify brands reach and sustain high scores.
- [Turning off Shopify's CAPI integration](https://help.littledata.io/integrations/facebook-capi/disable-capi-shopify.md)
- [FAQ: Meta Conversions API](https://help.littledata.io/integrations/facebook-capi/meta-capi-faq.md): Frequently asked questions about Littledata's Meta Conversions API (CAPI) connection for Shopify. Find out what CAPI is and how it works.
- [Meta Pixel vs Meta Conversions API](https://help.littledata.io/integrations/facebook-capi/meta-pixel-vs-meta-conversions-api.md): See a comparison between Meta Pixel and Meta Conversions API
- [Troubleshooting Common Meta Errors](https://help.littledata.io/integrations/facebook-capi/common-meta-errors.md)
- [Connect Meta Ads Account With GA4](https://help.littledata.io/integrations/facebook-capi/connect-meta-ads-account-with-ga4.md)
- [Custom metrics in Meta reporting](https://help.littledata.io/integrations/facebook-capi/custom-metrics-in-meta-reporting.md)
- [Maximize conversion value based on customer LTV](https://help.littledata.io/integrations/facebook-capi/maximize-conversion-value-based-on-ltv.md): Stop bidding on orders and start bidding on customers. Use Littledata to sync Shopify LTV to Google and Meta Ads for smarter, value-based optimization.
- [Why is Meta attribution different from GA4](https://help.littledata.io/integrations/facebook-capi/why-is-meta-attribution-different-from-ga4.md)
- [New and Returning Customer Purchase in Meta Ads](https://help.littledata.io/integrations/facebook-capi/meta-ads-custom-events-verifying-new-and-returning-customer-purchase.md)
- [Google Ads](https://help.littledata.io/integrations/google-ads.md)
- [Shopify to Google Ads installation guide](https://help.littledata.io/integrations/google-ads/google-ads-install-guide.md): This is a guide that shows you how to install Littledata's Google Ads connection.
- [How it works: Shopify to Google Ads](https://help.littledata.io/integrations/google-ads/google-ads-how-it-works.md)
- [How better attribution increases your Google Ads revenue](https://help.littledata.io/integrations/google-ads/google-ads-roas.md): Server-side tracking recovers 15–30% of missing conversions, improving Smart Bidding and driving ~10% more revenue. See benchmarks and calculate your ROI.
- [Building winback campaigns in Google Ads](https://help.littledata.io/integrations/google-ads/build-winback-campaigns-in-googleads.md): How to build winback campaigns in Google Ads
- [Google Ads FAQ](https://help.littledata.io/integrations/google-ads/frequently-asked-questions.md)
- [Where to find your Google Ads Conversions ID](https://help.littledata.io/integrations/google-ads/google-ads-conversions-id.md)
- [Google Ads Troubleshooting Guide](https://help.littledata.io/integrations/google-ads/google-ads-troubleshooting-guide.md): Troubleshooting guide for Google Ads issues
- [How to track conversions from Shopify into Google Ads](https://help.littledata.io/integrations/google-ads/shopify-to-google-ads.md): Learn how to link your Google Analytics and Google Ads (formerly AdWords) accounts to unlock the full potential of Google Ads on Shopify.
- [Why does Google Ads show more conversions than GA4?](https://help.littledata.io/integrations/google-ads/more-google-ads-conversions-vs-ga4.md): Quite often brands see a higher number of ecommerce purchases in Google Ads than in Google Analytics 4. Why?
- [New and Returning Customer Purchase Event in Google Ads](https://help.littledata.io/integrations/google-ads/new-and-returning-customer-purchase-in-google-ads.md)
- [Google Analytics](https://help.littledata.io/integrations/shopify-to-google-analytics.md)
- [Littledata to Google Analytics installation guide](https://help.littledata.io/integrations/shopify-to-google-analytics/littledata-shopify-install-guide.md)
- [How it works: Shopify to Google Analytics](https://help.littledata.io/integrations/shopify-to-google-analytics/how-it-works-shopify-to-ga4.md)
- [Tracking Shopify checkout steps in Google Analytics](https://help.littledata.io/integrations/shopify-to-google-analytics/checkout-funnel-steps.md): A guide to the tracking checkout funnel events - including Shopify checkout extensibility - into Google Analytics 4
- [Create a Data Stream in GA4](https://help.littledata.io/integrations/shopify-to-google-analytics/create-a-data-stream-in-ga4.md)
- [Create a Measurement Protocol API secret in GA4](https://help.littledata.io/integrations/shopify-to-google-analytics/create-a-measurement-protocol-api-secret-in-ga4.md): Create a Measurement Protocol API secret in GA4 for server-side tracking
- [How to create and use the custom dimension for Affiliation in GA4](https://help.littledata.io/integrations/shopify-to-google-analytics/create-affiliation-custom-dimension-ga4.md)
- [FAQ: Shopify to Google Analytics](https://help.littledata.io/integrations/shopify-to-google-analytics/faq-shopify-to-google-analytics.md): Frequently asked questions about Littledata's Shopify to Google Analytics connection for Shopify and Shopify Plus stores
- [How to fix duplicate tracking in GA4](https://help.littledata.io/integrations/shopify-to-google-analytics/fix-duplicate-tracking-ga4.md): During install, disable the Google Sales Channel in Shopify. If our audit finds more Google Analytics tracking still active, follow this guide to remove it.
- [Google Tag Manager FAQ](https://help.littledata.io/integrations/shopify-to-google-analytics/google-tag-manager-faq.md): Learn how Littledata works with ecommerce merchants to implement Google Tag Manager custom tracking and reporting.
- [How to uninstall the Littledata - Customer Tracking app](https://help.littledata.io/integrations/shopify-to-google-analytics/how-to-uninstall-the-littledata-app.md): Learn how to uninstall the Littledata app. Before you uninstall, reach out to our customer support team for possible solutions!
- [Source/Medium customization](https://help.littledata.io/integrations/shopify-to-google-analytics/source-medium-customization-payment-gateway.md)
- [Using first-party data in GA4 for better attribution](https://help.littledata.io/integrations/shopify-to-google-analytics/tracking-first-party-data-ga4.md): This article explains how to enable tracking for hashed first-party data in Google Analytics 4.
- [Tracking product list views and clicks](https://help.littledata.io/integrations/shopify-to-google-analytics/tracking-product-list-views-and-clicks.md)
- [Tracking Shopify payment gateways in Google Analytics](https://help.littledata.io/integrations/shopify-to-google-analytics/tracking-shopify-klarna-paypal-google-analytics.md): Track payment gateways like Flow.io, ShopPay, Paypal, and more, and link transactions back to marketing campaigns.
- [Using Google Consent Mode v2 with Shopify](https://help.littledata.io/integrations/shopify-to-google-analytics/using-google-consent-modev2.md): This article explains how Littledata integrates with Google's Consent mode v2.
- [Klaviyo](https://help.littledata.io/integrations/shopify-klaviyo.md)
- [Shopify to Klaviyo installation guide](https://help.littledata.io/integrations/shopify-klaviyo/littledata-klaviyo-installation-guide.md): This article presents a quick install guide on how to connection your Shopify store to Klaviyo.
- [How it works: Shopify to Klaviyo](https://help.littledata.io/integrations/shopify-klaviyo/how-it-works-shopify-to-klaviyo.md): This articles describes how does Littledata's integration with Klaviyo works, what can you track and the event parameters.
- [How to create a Klaviyo Private API Key](https://help.littledata.io/integrations/shopify-klaviyo/create-klaviyo-private-api-key.md): This guide presents steps on how to create a Klaviyo Private API Key
- [Creating a Klaviyo custom report](https://help.littledata.io/integrations/shopify-klaviyo/creating-klaviyo-custom-reports.md)
- [Tracking Klaviyo SMS clicks](https://help.littledata.io/integrations/shopify-klaviyo/klaviyo-sms-clicks.md)
- [Set up your Klaviyo flows using Littledata's triggers](https://help.littledata.io/integrations/shopify-klaviyo/set-up-klaviyo-flows.md): How to set up your Klaivyo flow triggers to correctly use Littledata's server-side events and measure the impact over client-side events.
- [Track Klaviyo email campaigns in Google Analytics](https://help.littledata.io/integrations/shopify-klaviyo/track-klaviyo-campaigns-in-google-analytics.md)
- [Pinterest](https://help.littledata.io/integrations/shopify-to-pinterest.md)
- [How it works: Shopify to Pinterest](https://help.littledata.io/integrations/shopify-to-pinterest/how-it-works.md)
- [Shopify to Pinterest installation guide](https://help.littledata.io/integrations/shopify-to-pinterest/installation.md)
- [Segment](https://help.littledata.io/integrations/shopify-to-segment.md)
- [Shopify to Segment installation guide](https://help.littledata.io/integrations/shopify-to-segment/installation.md): The Littledata Segment connection for Shopify app automatically fixes ecommerce tracking and allows you to use Shopify as a Segment source. Learn how!
- [How it Works: Shopify source for Segment](https://help.littledata.io/integrations/shopify-to-segment/how-it-works.md): Learn what you can track with our Shopify app for Segment. Adding Shopify to your Segment sources makes it easy to push your Shopify dataset to Segment.
- [Connect Segment to Meta Conversions API](https://help.littledata.io/integrations/shopify-to-segment/connect-segment-to-facebook-conversions-api.md)
- [How to use Customer metafields as userID for Segment](https://help.littledata.io/integrations/shopify-to-segment/customer-metafields-as-userid-for-segment.md): See how you can add the customer metafields as userId for the Segment destination
- [How to uninstall the Segment.com app](https://help.littledata.io/integrations/shopify-to-segment/how-to-uninstall-the-segment-com-app.md): Learn how to uninstall the Segment.com app. Before you uninstall, reach out to our customer support team for possible solutions!
- [Using Segment Consent Management with Shopify](https://help.littledata.io/integrations/shopify-to-segment/segment-consent-management.md): This article explains how Littledata works with Segment's Consent Management.
- [How to use Segment's debugger to see Littledata events](https://help.littledata.io/integrations/shopify-to-segment/segment-debugger-littledata-events.md)
- [FAQ: Shopify to Segment connection](https://help.littledata.io/integrations/shopify-to-segment/segment-faq.md): Frequently asked questions regarding the Littledata Segment Shopify connection. Learn more about our Segment connection on the Shopify app store!
- [Using Shopify + Segment as an alternative to Fivetran ELT](https://help.littledata.io/integrations/shopify-to-segment/segment-vs-fivetran.md)
- [Send data from Segment to BigQuery](https://help.littledata.io/integrations/shopify-to-segment/send-data-from-segment-to-bigquery.md)
- [How to send data from Segment to Google Analytics](https://help.littledata.io/integrations/shopify-to-segment/send-data-from-segment-to-google-analytics.md): Littledata's Segment app for Shopify stores makes it easy to track your site events and send the data to Segment. But how do you connect that data to GA?
- [Using Shopify with Segment and Klaviyo](https://help.littledata.io/integrations/shopify-to-segment/shopify-segment-klaviyo.md): The difference between Segment's direct Klaviyo destination, and what Littledata supplies into Klaviyo.
- [Tracking POS Orders with Littledata](https://help.littledata.io/integrations/shopify-to-segment/tracking-pos-orders-littledata.md): See how Shopify POS orders and Point of Sale events can be tracked for the Segment destination
- [Enhance your Segment setup with Littledata's direct connections](https://help.littledata.io/integrations/shopify-to-segment/enhance-segment-setup.md)
- [Tiktok](https://help.littledata.io/integrations/tiktok.md)
- [Shopify to TikTok installation guide](https://help.littledata.io/integrations/tiktok/installation.md): See the exact steps that you have to follow to install Littledata's TikTok connection.
- [How it works: Shopify to TikTok](https://help.littledata.io/integrations/tiktok/how-it-works.md)
- [Microsoft Ads](https://help.littledata.io/integrations/microsoft-ads.md)
- [How to connect Shopify to Microsoft Ads](https://help.littledata.io/integrations/microsoft-ads/installation.md)
- [Overview](https://help.littledata.io/event-editor/overview.md): Take control of how Littledata transforms and sends your Shopify data to analytics destinations.
- [Events tab](https://help.littledata.io/event-editor/events-tab.md): Browse, enable, and disable tracked events for each integration.
- [Customise event field mappings](https://help.littledata.io/event-editor/field-mappings.md): Change how Littledata maps Shopify event data to the parameters your analytics destination expects.
- [Filter events](https://help.littledata.io/event-editor/filter-events.md): Stop specific events from being sent to a destination.
- [Clone events](https://help.littledata.io/event-editor/clone-events.md): Send one Shopify event as multiple destination events.
- [Trigger conditions](https://help.littledata.io/event-editor/trigger-conditions.md): Scope a customisation so it only applies when certain criteria are met.
- [Custom Data Sources](https://help.littledata.io/event-editor/custom-data-sources.md): Bring additional data into your Littledata events using Shopify metafields and browser data.
- [Event preview](https://help.littledata.io/event-editor/event-preview.md): See exactly what Littledata will send to your destination after applying your field mappings.
- [Recipes](https://help.littledata.io/event-editor/recipes.md): Ready-made Event Editor setups that turn your Shopify and app data into better marketing outcomes.
- [Paid advertising](https://help.littledata.io/event-editor/recipes/paid-advertising.md): Event Editor recipes for Meta, Google Ads, and TikTok. Shape your conversion events so ad platforms optimise for your best customers.
- [Send VIP loyalty purchases to Meta Ads](https://help.littledata.io/event-editor/recipes/paid-advertising/vip-loyalty-purchases-meta-ads.md): Use your loyalty app's VIP tier or points data to send a separate VIP purchase event to Meta, so your campaigns optimise for your most loyal customers.
- [Exclude subscription renewals from ad conversions](https://help.littledata.io/event-editor/recipes/paid-advertising/exclude-subscription-renewals-from-ad-conversions.md): Stop recurring subscription orders from reaching Meta as purchase events, so your ROAS and bidding reflect new customers only.
- [Optimise Meta Ads for new subscribers](https://help.littledata.io/event-editor/recipes/paid-advertising/new-subscriber-conversion-event-meta-ads.md): Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.
- [Keep B2B orders out of your ad conversions](https://help.littledata.io/event-editor/recipes/paid-advertising/keep-b2b-orders-out-of-ad-conversions.md): Filter wholesale and B2B purchases out of the events you send to Meta and Google Ads, so the algorithms optimise for DTC buyers only.
- [Build lookalikes from quiz answers in Meta Ads](https://help.littledata.io/event-editor/recipes/paid-advertising/quiz-answer-lookalikes-meta-ads.md): Enrich Meta purchase events with Octane AI quiz answers, so you can build lookalike audiences of a customer need, not just a customer.
- [Email / SMS](https://help.littledata.io/event-editor/recipes/email-sms.md): Event Editor recipes for Klaviyo and other messaging platforms. Enrich your events so flows can segment and personalise on data they couldn't see before.
- [Personalise Klaviyo flows with product metafields](https://help.littledata.io/event-editor/recipes/email-sms/personalise-klaviyo-flows-with-product-metafields.md): Attach product metafield data like skin type, material, or flavour to the events Littledata sends to Klaviyo, so your flows can branch on it.
- [Suppress discount promos for active subscribers](https://help.littledata.io/event-editor/recipes/email-sms/suppress-promos-for-active-subscribers.md): Surface subscription status on the events Littledata sends to Klaviyo, so discount campaigns stop cannibalising full-price renewals.
- [Analytics](https://help.littledata.io/event-editor/recipes/analytics.md): Event Editor recipes for Google Analytics 4. Reshape and enrich your events so GA4 reports answer the questions Shopify can't.
- [Customise category reporting in GA4](https://help.littledata.io/event-editor/recipes/analytics/customise-category-reporting-ga4.md): Replace inconsistent product types with a clean category taxonomy in your GA4 item data, so category-level reports are actually usable.
- [Compare conversions by quiz profile in GA4](https://help.littledata.io/event-editor/recipes/analytics/conversion-analysis-by-quiz-profile-ga4.md): Attach Octane AI quiz answers to the events Littledata sends to GA4, so you can compare conversion rate and AOV by customer need.
- [Event Editor FAQ and troubleshooting](https://help.littledata.io/event-editor/event-customiser-faq.md): Common questions and solutions for the Event Editor.
- [Glossary](https://help.littledata.io/event-editor/glossary.md): Full reference for the fields and objects available in the Littledata Event Customiser.
- [Setup](https://help.littledata.io/google-analytics/setup.md)
- [How to add a referral exclusion list in GA4](https://help.littledata.io/google-analytics/setup/add-referral-exclusion-list-ga4.md): See how to create a referral exclusion list and how to analyse the data.
- [12 Things Every GA4 Admin Should Do](https://help.littledata.io/google-analytics/setup/ga4-onboarding-admin-settings.md)
- [How to stream data from Google Analytics 4 to BigQuery](https://help.littledata.io/google-analytics/setup/ga4-to-bigquery.md)
- [Import Data into GA4: External Shopify App Cost Example](https://help.littledata.io/google-analytics/setup/import-data-into-ga4-external-shopify-app-cost-example.md)
- [Import Meta Ads cost to Google Analytics](https://help.littledata.io/google-analytics/setup/import-meta-ads-cost-ga4.md): Unlock complete cross-channel ROI in Google Analytics 4. Ditch the unreliable CSV method and learn how to use the dedicated Meta ads cost data connector to import Facebook and Instagram ad spend into
- [Acquisition](https://help.littledata.io/google-analytics/acquisition.md)
- [Are Landing Page reports in GA4 still relevant?](https://help.littledata.io/google-analytics/acquisition/are-landing-page-reports-in-ga4-still-relevant.md)
- [Building reports on Customer Lifetime Value by marketing channel](https://help.littledata.io/google-analytics/acquisition/building-reports-on-customer-lifetime-value-by-marketing-channel.md): Our experts show you how to use Custom Dimensions and Google Sheets to prepare the reports on Customer Lifetime Value
- [How to analyze free trials in Google Analytics](https://help.littledata.io/google-analytics/acquisition/do-free-trials-drive-sales-a-ga4-guide-for-marketers.md)
- [How To Calculate ROAS In GA4](https://help.littledata.io/google-analytics/acquisition/how-to-calculate-roas-in-ga4.md)
- [How to track Shopify Sales Channels in GA4](https://help.littledata.io/google-analytics/acquisition/how-to-track-shopify-sales-channels-in-ga4.md)
- [Optimize Google Ads acquisition campaigns around 1st time buyers](https://help.littledata.io/google-analytics/acquisition/optimize-google-ads-acquisition-campaigns-around-1st-time-buyers.md)
- [Tracking all your sales channels](https://help.littledata.io/google-analytics/acquisition/sales-channels-tracking.md): How to accurately track all of your Sales Channels
- [Landing page mistake that 90% of Shopify brands are making](https://help.littledata.io/google-analytics/acquisition/landing-page-mistake-shopify-brands-make.md)
- [Tagging your campaigns for Google Analytics](https://help.littledata.io/google-analytics/acquisition/tagging-your-campaigns-for-google-analytics.md): This is a guide to help with the number of Direct traffic in Google Analytics. This is the traffic of which Google does not know the source.
- [Behavior](https://help.littledata.io/google-analytics/behavior.md)
- [Columns in GA4 Explorations](https://help.littledata.io/google-analytics/behavior/columns-in-ga4-explorations.md)
- [10 Ways the robust Littledata Shopify tracking signal helps your GA4 reporting](https://help.littledata.io/google-analytics/behavior/10-ways-the-robust-littledata-shopify-tracking-signal-helps-your-ga4-reporting.md): Integrating a robust server-side signal ensures that every touchpoint in your Shopify store, from the first ad click to the third subscription renewal is clearly captured within Google Analytics 4
- [Funnels in Google Analytics 4](https://help.littledata.io/google-analytics/behavior/funnels-in-google-analytics-4.md)
- [GA4 Calculated Metrics for understanding ecommerce performance](https://help.littledata.io/google-analytics/behavior/ga4-calculated-metrics-that-improve-understanding-of-ecommerce-performance.md)
- [Segments in Google Analytics](https://help.littledata.io/google-analytics/behavior/segments-in-google-analytics-4.md)
- [Understanding Website Searchers: A Data Analyst's Guide](https://help.littledata.io/google-analytics/behavior/understanding-website-searchers-a-data-analysts-guide.md)
- [Unlocking the power of Scatter Plots in Google Analytics](https://help.littledata.io/google-analytics/behavior/unlocking-the-power-of-scatter-plots-in-google-analytics-4.md)
- [How to fix phantom traffic in GA4](https://help.littledata.io/google-analytics/behavior/fix-phantom-traffic-ga4.md)
- [How to create a GA4 channel for AI traffic](https://help.littledata.io/google-analytics/behavior/ga4-channel-ai-traffic.md): Learn how to create a GA4 custom channel to track traffic from AI tools. Understand the AI-driven visitors' unique behavior beyond standard referral traffic.
- [GA4 Explorations: A Complete Guide for Ecommerce Growth](https://help.littledata.io/google-analytics/behavior/ga4-explorations-complete-guide-for-ecommerce-growth.md)
- [Conversions](https://help.littledata.io/google-analytics/conversions.md)
- [Conversion rate in Google Analytics 4](https://help.littledata.io/google-analytics/conversions/conversion-rate-ga4.md): This is a guide on how to find the conversion rate in GA4
- [Custom dimensions for calculating customer lifetime value](https://help.littledata.io/google-analytics/conversions/customer-lifetime-value-google-analytics.md): Calculating customer lifetime value (LTV or CLV) is vital for ecommerce businesses, but it can be difficult without the right analytics setup. Learn how!
- [How to build a Sales Performance report in GA4](https://help.littledata.io/google-analytics/conversions/how-to-build-a-sales-performance-report-in-ga4.md)
- [How to measure Shopify Product Conversion Rate in GA4](https://help.littledata.io/google-analytics/conversions/how-to-measure-shopify-product-conversion-rate-in-ga4.md)
- [Building a Lifetime Value report In GA4](https://help.littledata.io/google-analytics/conversions/lifetime-value-in-ga4.md): The User Lifetime Value report in Google Analytics 4 lets you understand how valuable each group of users is to your business based on their lifetime performance
- [LTV from Google Analytics vs LTV provided by Littledata](https://help.littledata.io/google-analytics/conversions/ltv-from-google-analytics-vs-ltv-provided-by-littledata.md): See the difference in how Lifetime Value is calculated in Google Analytics without Littledata versus the accurate LTV you'll get with Littldata's help
- [Shopify reporting in Google Analytics 4](https://help.littledata.io/google-analytics/conversions/shopify-to-google-analytics-4-beta.md)
- [Which products, if purchased first, bring in the highest LTV customers?](https://help.littledata.io/google-analytics/conversions/first-purchase-products-high-ltv.md): If you’ve ever wondered, "Which product should I actually be running ads for?" the answer isn't necessarily your bestseller. It’s your best gateway product.
- [Why is Shopify funnel broken and how GA4 can help you fix it](https://help.littledata.io/google-analytics/conversions/shopify-funnel-broken-ga4-fix.md): Discover why Shopify funnel data is misleading and how GA4 with Littledata gives you accurate, event, session, and user-based eCommerce tracking.
- [Refunds tracking in Shopify: turn ecommerce loss into your secret weapon](https://help.littledata.io/google-analytics/conversions/track-refunds-shopify-ga4.md): Boost your e-commerce ROI by mastering GA4 refund tracking. Learn to identify high-return products, optimize ad spend, and focus on net profit over raw sales.
- [Subscriptions](https://help.littledata.io/google-analytics/subscriptions.md)
- [How to create the Subscription Retention Funnel in GA4](https://help.littledata.io/google-analytics/subscriptions/subscription-retention-funnel-ga4.md)
- [Subscription Lifetime Revenue by Channel in Google Analytics 4](https://help.littledata.io/google-analytics/subscriptions/subscription-revenue-by-channel-in-google-analytics-4.md): Use Littledata Shopify-to-GA4 connection to attribute recurring revenue to marketing channels. Step by step guide how to make reports that will tie recurring orders back to the source/medium/campaign
- [Affiliate tracking](https://help.littledata.io/partner-recipes/affiliate-tracking.md)
- [Refersion integration](https://help.littledata.io/partner-recipes/affiliate-tracking/tracking-affilliate-sales-google-analytics.md): With Littledata’s Google Analytics Shopify connection, you can see how Refersion affiliates contribute to customer conversion within Google Analytics.
- [Cookie consent integrations](https://help.littledata.io/partner-recipes/cookie-consent-integrations.md)
- [Integrating Clym with Shopify](https://help.littledata.io/partner-recipes/cookie-consent-integrations/clym.md)
- [Integrating Consentmo with Shopify](https://help.littledata.io/partner-recipes/cookie-consent-integrations/integrating-consentmo-shopify.md)
- [Integrating OneTrust with Shopify](https://help.littledata.io/partner-recipes/cookie-consent-integrations/integrating-onetrust-shopify.md)
- [Integrating Pandectes with Shopify](https://help.littledata.io/partner-recipes/cookie-consent-integrations/integrating-pandectes-with-shopify.md)
- [Using cookie consent banners for GDPR compliance](https://help.littledata.io/partner-recipes/cookie-consent-integrations/shopify-customer-consent-api.md)
- [Gorgias](https://help.littledata.io/partner-recipes/gorgias.md)
- [Tracking Gorgias livechat events in Google Analytics](https://help.littledata.io/partner-recipes/gorgias/tracking-gorgias-google-analytics.md)
- [Justuno](https://help.littledata.io/partner-recipes/justuno.md)
- [Measuring Justuno conversions in Google Analytics](https://help.littledata.io/partner-recipes/justuno/measure-justuno-conversions-google-analytics.md): See what events are captured by Justuno and Littledata and how to visualise them in Google Analytics.
- [Klaviyo](https://help.littledata.io/partner-recipes/klaviyo.md)
- [10 Use-cases for the Time delay block in Klaviyo](https://help.littledata.io/partner-recipes/klaviyo/10-use-cases-time-delay-klaviyo.md)
- [Klaviyo filtering: the secret to maximizing the Shopify ROI](https://help.littledata.io/partner-recipes/klaviyo/klaviyo-filtering-secret-to-shopify-roi.md): Master the logic of Klaviyo filtering for Shopify. Learn how to use trigger, flow, and segment filters with Littledata to boost your email ROI.
- [Landing page apps](https://help.littledata.io/partner-recipes/landing-page-apps.md)
- [Does Littledata work with my Shopify apps?](https://help.littledata.io/partner-recipes/landing-page-apps/does-littledata-work-with-my-shopify-apps.md): Some apps, such as Shogun and Zipify Pages, require additional setup steps.
- [Gem Pages](https://help.littledata.io/partner-recipes/landing-page-apps/gempages.md)
- [Shogun Pages](https://help.littledata.io/partner-recipes/landing-page-apps/shogun-page-builder.md)
- [Zipify Pages](https://help.littledata.io/partner-recipes/landing-page-apps/zipifypages.md)
- [Octane AI](https://help.littledata.io/partner-recipes/octane-ai.md)
- [Analyzing Octane AI quizes in Google Analytics](https://help.littledata.io/partner-recipes/octane-ai/octane-ai-google-analytics.md): How to use Octane AI together with Littledata's Shopify to Google Analytics connector to build explorations in Google Analytics.
- [Okendo](https://help.littledata.io/partner-recipes/amplify-okendo-reviews-with-littledata.md): Discover how combining Okendo reviews with Littledata tracking can boost conversions, increase revenue per user, and turn customer feedback into measurable business impact. Follow our recipe for succe
- [Postscript](https://help.littledata.io/partner-recipes/postscript.md)
- [Track Postscript SMS campaigns in Google Analytics](https://help.littledata.io/partner-recipes/postscript/track-postscript-sms-clicks-ga.md): See how to get complete Postscript and Shopify data in Google Analytics without the need for GTM. Works for GA4.
- [Rebuy](https://help.littledata.io/partner-recipes/rebuy.md)
- [Overview: Rebuy integration](https://help.littledata.io/partner-recipes/rebuy/overview-integrating-littledata-with-rebuy.md): Top Rebuy integration for Google and Klaviyo
- [Tracking Rebuy's Smart Cart in Google Analytics](https://help.littledata.io/partner-recipes/rebuy/tracking-rebuy-smartcart.md)
- [Shoplift](https://help.littledata.io/partner-recipes/shoplift.md)
- [How to analyze a Shoplift AB test in Google Analytics](https://help.littledata.io/partner-recipes/shoplift/shoplift-ab-test-success-with-ga4.md): Learn how to analyze Shopify AB tests in GA4 using Shoplift and session segments — and why 100% accurate purchase tracking from Littledata is essential for statistically valid results.
- [Yotpo](https://help.littledata.io/partner-recipes/yotpo.md)
- [Track Yotpo SMS campaigns in Google Analytics](https://help.littledata.io/partner-recipes/yotpo/yotpo-sms.md): See how to get complete Yotpo SMS and Shopify data in GA4 with Littledata
- [How to choose the right plan for your store](https://help.littledata.io/accounts-and-billing/choosing-a-plan.md): How to choose the right plan for your store. Connect Shopify, Segment, Google Analytics, GTM and more. Get a dedicated account manager and access to a team of analytics experts.
- [How to grant collaborator permissions to a specific app via Shopify](https://help.littledata.io/accounts-and-billing/how-to-access-littledata-account.md)
- [Why is Littledata a subscription vs a one-off cost?](https://help.littledata.io/accounts-and-billing/littledata-subscription-saas.md)
- [Premium support packs](https://help.littledata.io/accounts-and-billing/support-packs.md)
- [What happens when my website exceeds the Littledata pricing plan limits?](https://help.littledata.io/accounts-and-billing/what-happens-when-my-website-exceeds-the-littledata-pricing-plan-limits.md)
- [Developer](https://help.littledata.io/advanced/developer.md)
- [Changing the data pipeline settings](https://help.littledata.io/advanced/developer/data-pipeline-settings.md)
- [GTM and Google Analytics data layer for Shopify](https://help.littledata.io/advanced/developer/gtm-and-google-analytics-data-layer-for-shopify.md): How to build trigger other marketing tags in Google Tag Manager (GTM) with Littledata's tracking script for Shopify stores.
- [How to check Google Consent Mode V2 is working](https://help.littledata.io/advanced/developer/how-to-check-whether-google-consent-mode-v2-is-properly-working.md)
- [Integrations Compatibility](https://help.littledata.io/advanced/developer/integrations-compatibility.md)
- [Known limitations of Littledata's Shopify tracking](https://help.littledata.io/advanced/developer/known-limitations-of-littledatas-shopify-tracking.md): Known limitations of Littledata Shopify tracking, like webhook de-duplication, Missing add-to-cart event etc
- [Littledata’s app embed](https://help.littledata.io/advanced/developer/littledata-app-embed-how-it-works.md): This help article shows how Littledata's app embed works and how to activate it from the Shopify admin.
- [Shopify data security](https://help.littledata.io/advanced/developer/shopify-data-security.md)
- [Tracking Shopify products by SKU and ID](https://help.littledata.io/advanced/developer/tracking-shopify-products-by-sku-and-id.md): For every product you sell, Shopify creates a unique ID (SKU) which you can see in your store admin. This guide is about tracking Shopify products by SKU.
- [Tracking Plans and Event Schemas](https://help.littledata.io/advanced/developer/what-does-littledata-track.md): Overview of the events Littledata tracks across major Shopify connections.
- [Troubleshooting](https://help.littledata.io/advanced/troubleshooting.md)
- [Additional Details on Orders](https://help.littledata.io/advanced/troubleshooting/additional-details-on-orders.md)
- [How to fix Unassigned traffic in Google Analytics 4](https://help.littledata.io/advanced/troubleshooting/fix-unassigned-traffic-ga4.md): See why traffic and revenue might be attributed to Unassigned in GA4.
- [How to add edit permissions for Google Analytics and GTM](https://help.littledata.io/advanced/troubleshooting/how-to-add-account-edit-permissions-for-google-analytics.md): With this guide, learn how to grant permissions to another user in Google Analytics.
- [How to disable pageviews in Google Tag Manager](https://help.littledata.io/advanced/troubleshooting/how-to-disable-pageviews-in-gtm.md): Learn to fix duplicated pageviews and improve bounce rate, average time on site, and average time on page reports.
- [How to exclude orders by order channel](https://help.littledata.io/advanced/troubleshooting/how-to-exclude-orders-by-source.md)
- [How to fix (Other) traffic channel in Google Analytics](https://help.littledata.io/advanced/troubleshooting/how-to-fix-other-channel-in-google-analytics.md)
- [Littledata Assisted Revenue (LAR)](https://help.littledata.io/advanced/troubleshooting/littledata-assisted-revenue.md): Littledata Assisted Revenue is the additional revenue identified and tracked by our app. In response to a common revenue gap faced by Shopify merchants, Littledata introduced Littledata Assisted Reven
- [Live Order Feed](https://help.littledata.io/advanced/troubleshooting/live-order-feed.md)
- [Migrating to Shopify’s extensible thank you and order status pages](https://help.littledata.io/advanced/troubleshooting/migrating-to-thank-you-page.md): Publishing the new thank you and order status pages brings advantages in branding and integrations, but it has a major impact on tracking you should be aware of.
- [Opting in to Beta testing](https://help.littledata.io/advanced/troubleshooting/opting-in-the-beta-testing.md)
- [How to remove additional details from ShipStation shipping labels](https://help.littledata.io/advanced/troubleshooting/remove-additional-details-from-shipstation-shipping-labels.md)
- [Shopify vs Google Analytics data discrepancies](https://help.littledata.io/advanced/troubleshooting/shopify-vs-google-analytics-data-discrepancies.md): See why data might be different between Google Analytics and Shopify Analytics
- [Troubleshooting marketing attribution for Shopify](https://help.littledata.io/advanced/troubleshooting/troubleshooting-marketing-attribution-for-shopify.md)
- [Troubleshooting your Google Analytics goals](https://help.littledata.io/advanced/troubleshooting/troubleshooting-your-google-analytics-goals.md): In this guide, you'll learn how to identify, track and troubleshoot your Google Analytics goals.
- [How Consent Banner Design Affects Google Analytics](https://help.littledata.io/advanced/troubleshooting/consent-banner-design-ga4.md)

## Changelog

- [Changelog](https://help.littledata.io/changelog/readme.md): New updates and improvements


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