> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/partner-recipes/justuno/measure-justuno-conversions-google-analytics.md).

# Measuring Justuno conversions in Google Analytics

See what events are captured by Justuno and Littledata and how to visualize them in Google Analytics.

[Justuno](https://www.justuno.com) works alongside Littledata's [Shopify to Google Analytics connection](/integrations/shopify-to-google-analytics.md), to help you increase conversions, grow your marketing audience, capitalize on paid ads, personalize the on-site experience, and more.

## What events does Justuno track?

Justuno tracks the following events:

* **Engagement - Incentivized form** - Tracks email sign-ups.
* **Engagement - Unlocked or CTA Click** - Tracks clicks on a CTA layer or an unlocked promo with a clickable layer like the coupon presenter.
* **Targeted Overlay** - Tracks impressions, so the showing of the promotion.
* **Tab click -** Captures the first click on a promotion's tab.

All of these are Non-Interaction when passed through to Google Analytics. The above are **Actions** and the **Label** is the promotion name.

## Where you'll find the JustUno events?

You will find the data in a few sections:

* First, in the **Realtime** section:

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-5db8029852f08f05e266dc74a06c3f861ae82a31%2Fscreenshot-2023-02-13-at-2.58.47-pm.png?alt=media)

* Second, under **Behaviors - Events - Top Events - JustUno**:

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-f0240e63afa8ec02d94a5abd092a2c300c7c8698%2Fscreenshot-2023-02-13-at-3.25.34-pm.png?alt=media)

## How to create a segment for customers that interacted with the site

Here is how you can create a segment for customers that click on a CTA layer or an unlocked promo with a clickable layer like the coupon presenter:

Event action = `Engagement - Unlocked or CTA Click`

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-d67b1691df33ca0c42011803954f5998ee66a026%2Fscreenshot-2023-02-17-at-1.14.09-pm.png?alt=media)

Applying this to the ***Ecommerce - Sales Performance*** report, you will be able to see the transactions pertaining to this segment:

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-c71a092de6344790fae619c61c00a8916512c12b%2Fscreenshot-2023-02-17-at-1.10.14-pm.png?alt=media)

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-789f3eb165e409bcff4f9e1836b7706034c2efa2%2Fscreenshot-2023-02-17-at-1.23.23-pm.png?alt=media)

To look at the channels the customers that interacted came from, apply this segment to the Channels report under Acquisition:

![](https://3956158252-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1QhTbrMraNWciQeDvu1b%2Fuploads%2Fgit-blob-49a98084fdde18c24335a0719d6e3b59db4136c7%2Fscreenshot-2023-02-17-at-1.30.33-pm.png?alt=media)

## Learn more

Ready to get accurate data automatically?

* See [what reports you can view](/google-analytics/conversions/shopify-to-google-analytics-4-beta.md) in GA4
* Install Littledata's [Advanced Google Analytics app](https://apps.shopify.com/littledata) in the Shopify app store
* Learn [how Littledata sends the events](/integrations/shopify-to-google-analytics/how-it-works-shopify-to-ga4.md) from Shopify to Google Analytics