# Measuring Justuno conversions in Google Analytics

[Justuno](https://www.justuno.com) works alongside Littledata's [Shopify to Google Analytics connection](broken://pages/BJnSNIXZTnuy6ncEONuJ), to help you increase conversions, grow your marketing audience, capitalize on paid ads, personalize the on-site experience, and more.

## What events does Justuno track?

Justuno tracks the following events:

* **Engagement - Incentivized form** - Tracks email sign-ups.
* **Engagement - Unlocked or CTA Click** - Tracks clicks on a CTA layer or an unlocked promo with a clickable layer like the coupon presenter.
* **Targeted Overlay** - Tracks impressions, so the showing of the promotion.
* **Tab click -** Captures the first click on a promotion's tab.

All of these are Non-Interaction when passed through to Google Analytics. The above are **Actions** and the **Label** is the promotion name.

## Where you'll find the JustUno events?

You will find the data in a few sections:

* First, in the **Realtime** section:

![](/files/ZR6FpJfAh60QNysvOKjA)

* Second, under **Behaviors - Events - Top Events - JustUno**:

![](/files/Dk0Ic5jlG58PDlLe6a47)

## How to create a segment for customers that interacted with the site

Here is how you can create a segment for customers that click on a CTA layer or an unlocked promo with a clickable layer like the coupon presenter:

Event action = `Engagement - Unlocked or CTA Click`

![](/files/rfWRC5UAsbKBKClZGZio)

Applying this to the ***Ecommerce - Sales Performance*** report, you will be able to see the transactions pertaining to this segment:

![](/files/gX44bF5rxCGkA6XeTXbT)

![](/files/Olr81nWGAhCk3n9zmaC0)

To look at the channels the customers that interacted came from, apply this segment to the Channels report under Acquisition:

![](/files/pNB1RNSTWxNDMTPCpVQj)

## Learn more

Ready to get accurate data automatically?

* See [what reports you can view](/google-analytics/conversions/shopify-to-google-analytics-4-beta.md) in GA4
* Install Littledata's [Advanced Google Analytics app](https://apps.shopify.com/littledata) in the Shopify app store
* Learn [how Littledata sends the events](/integrations/shopify-to-google-analytics/how-it-works-shopify-to-ga4.md) from Shopify to Google Analytics


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