This advanced connection is only available on Plus Plans
Littledata's Google Analytics connection for Shopify formats common e-commerce events into Google's Measurement Protocol standard. If you want to get this raw data pipeline directly to your own collection endpoint, you can add a URL within Littledata's settings.
You might want to use this data pipeline to:
Every event that our tracking script would normally relay to GA via gtag.js will be sent to your chosen endpoint. This is in addition to sending the hit to GA.
If you only want server-side events, you can disable this by removing the
LittledataLayer.MPEndpoint value from our tracking script.
From the browser we send Pageviews and the following Enhanced Ecommerce events:
Every event that our servers would normally relay to GA will be sent to your chosen endpoint. This is in addition to sending the hit to GA.
The Enhanced Ecommerce events sent from our servers are:
Your endpoint needs to receive GET requests with 'Content-Type' set to
application/x-www-form-urlencoded, with standard Measurement Protocol parameters.