Littledata automatically integrates with Shopify and BigCommerce sites to capture granular data about customer touchpoints across the user journey, including sales, marketing, customer and product performance data. Our data layer uses detailed, predefined tracking schemas to ensure accurate data in multiple destinations.
Here are some of the benefits of a predefined tracking schema:
Littledata's Shopify to Google Analytics 4 connection uses a combination of client-side (browser) and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics 4.
For complete property and event details please view our complete Google Analytics 4 tracking schema alongside parameter details.
Littledata's Shopify to Segment connection is the approved source for Shopify stores using Segment as their data integration tool. Common data destinations from Segment include Snowflake, Mixpanel, Amplitude, Braze, Iterable and Klaviyo.
Our Segment connection is fully compliant with the latest version of Segment's ecommerce spec. See the Segment tracking plan & event schema for more details, including a complete list of events, properties, reusable props, and user traits included in identify calls.
Littledata's BigCommerce to Google Analytics connection uses server-side tracking to improve marketing attribution and capture more granular data about shopping behavior on your site. This connection tracks complete Enhanced Ecommerce events, including product list views and clicks, adds-to-cart, checkout steps, orders and refunds.
For complete property and event details, check out Littledata's schemas for the GA4 connection.
Littledata’s Shopify to Facebook Conversions API connection uses a combination of client-side and server-side tracking to increase event match quality and Facebook Pixel attribution. This is a way to improve retargeting and audience building across the Meta network, including Facebook Ads and Instagram Ads.
For a complete list of events, triggers and parameters enabled by Littledata, see our Facebook CAPI Tracking Schema.
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