How to check Profit Signal in Meta

Once Profit Signal is enabled on your Meta connection, Littledata adds the profit of each order to the purchase event as net_revenue. This guide shows you how to confirm Meta is receiving it, and what else Meta needs before you can optimize on profit.

Confirm Meta is receiving profit

1

Open your dataset

In Meta Events Manager, open the dataset connected to Littledata.

2

Switch the columns view

From the dropdown, select Columns: Value and currency metrics.

3

Open the Purchase event

Click into the Purchase event.

4

Check the Profit card

If the Profit card says Available, Meta is receiving the profit values Littledata sends as net_revenue. You can now base your campaigns on profit.

Only orders processed after you enabled Profit Signal carry net_revenue. If you have just turned it on, you will need to wait up to 7 days before checking

Why Profit can still be greyed out in Ads Manager

Receiving net_revenue is the first requirement, not the only one. Before the Profit option becomes selectable, Meta also wants:

• At least 3 distinct profit values across your purchase events

• At least 200 conversions in the last 28 days

• Up to 7 days to activate once the data is flowing

Until all of those are met, Profit stays greyed out in Ads Manager with a warning icon, even if your purchase volume looks healthy.

If the Profit card is not showing as available

Work through these in order:

1. Check the connection. Profit Signal is enabled per destination. Confirm Meta is one of the destinations you selected in the Littledata app.

2. Check for new orders. Historical orders are not backfilled. You need purchases that happened after Profit Signal was switched on.

3. Check your margins. If no margin is configured, there is no profit to send.

4. Give it time. Meta can take up to 7 days to light the option up after the data starts arriving.

Still stuck? Reach out to [e-mail] and we can check what we are sending on your purchase events.

Related

• How to use Profit Signal for how profit is calculated and how to enable it

• How it works: Shopify to Meta Conversions API for everything else we send to Meta