# Overview

Littledata’s [Recharge connection](https://www.littledata.io/shopify/recharge) is an advanced tracking solution for Shopify stores using Recharge to power their subscription ecommerce. Once activated, it unifies events from Shopify and Recharge into one customer journey in your marketing channels.

## Connection benefits

* Accurate sales data, including first-time orders, recurring payments and subscription lifecycle events
* Accurate marketing attribution for first-time orders, recurring payments and subscription lifecycle events
* Custom dimensions for calculating LTV and more
* Optimize Meta Ads campaigns for new subscription customers by triggering a [First Recurring Purchase](https://github.com/littledata/helpcenter-content/blob/main/posts/how-it-works-shopify-to-meta-conversions-api/README.md#new-customer-vs-returning-customer-conversions) conversion
* Fully compatible with Online Store 2.0 and one-page checkout
* Works with [headless Shopify](/sources/shopify/headless-shopify/working-with-a-headless-shopify-setup.md) setups

{% hint style="success" %}
The Recharge connection is compatible with all Littledata's marketing destinations. You need to connect those destinations first (e.g. Google Analytics, Segment, Meta Ads)
{% endhint %}

## Connection details

1. **Attribute recurring orders and LTV back to campaigns** The Recharge connection works in tandem with Littledata's connections for [Shopify to Google Analytics](broken://pages/BJnSNIXZTnuy6ncEONuJ) and [Shopify to Segment](/integrations/shopify-to-segment/how-it-works.md). We use a combination of server-side and client-side tracking for complete data, and ensure recurring orders and customer lifetime value (LTV) can be attributed to marketing campaigns.
2. **Track subscriptions in Meta Ads** Littledata can push recurring orders and subscription events into Meta Conversions API, allowing you to build audiences from your highest value customers.
3. **Custom dimensions** Littledata adds [custom dimensions](/google-analytics/conversions/customer-lifetime-value-google-analytics.md) (also called user properties in GA4) for building cohorts and reporting in Google Analytics and connected data tools. These include:
   * Shopify Customer ID
   * Last Transaction Date
   * Purchase Count
   * Lifetime Revenue
   * App Name

## Learn more

You can install the Recharge connection directly in the Littledata app, or from your Recharge admin.

* See [how the Recharge connection works](/sources/recharge/how-it-works-recharge-to-google-analytics-connection.md)
* Read the Recharge connection [install guide](/sources/recharge/recharge-integration-setup-guide.md)
* Learn about [using custom dimensions in Google Analytics](https://blog.littledata.io/2019/09/19/quick-tips-for-subscription-stores-using-custom-dimensions-in-google-analytics) (blog post)


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