> For the complete documentation index, see [llms.txt](https://help.littledata.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.littledata.io/sources/recharge/overview.md).

# Overview

Littledata’s [Recharge connection](https://www.littledata.io/shopify/recharge) is an advanced tracking solution for Shopify stores using Recharge to power their subscription ecommerce. Once activated, it unifies events from Shopify and Recharge into one customer journey in your marketing channels.

## Connection benefits

* Accurate sales data, including first-time orders, recurring payments and subscription lifecycle events
* Accurate marketing attribution for first-time orders, recurring payments and subscription lifecycle events
* Custom dimensions for calculating LTV and more
* Optimize Meta Ads campaigns for new subscription customers by triggering a [Subscribe](/integrations/facebook-capi/how-it-works-shopify-to-meta-conversions-api.md#new-customer-vs-returning-customer-conversions) conversion
* Fully compatible with Online Store 2.0 and one-page checkout
* Works with [headless Shopify](/sources/shopify/headless-shopify/working-with-a-headless-shopify-setup.md) setups

{% hint style="success" %}
The Recharge connection works with the Littledata destinations you already have, so connect those first (e.g. Google Analytics, Segment, Meta Ads). Subscription lifecycle events, such as cancellations and failed charges, are sent to Google Analytics 4 and Segment only.
{% endhint %}

## Connection details

1. **Attribute recurring orders and LTV back to campaigns** The Recharge connection works in tandem with Littledata's connections for [Shopify to Google Analytics](/integrations/shopify-to-google-analytics.md) and [Shopify to Segment](/integrations/shopify-to-segment/how-it-works.md). We use a combination of server-side and client-side tracking for complete data, and ensure recurring orders and customer lifetime value (LTV) can be attributed to marketing campaigns.
2. **Track subscriptions in Meta Ads** Littledata can push recurring orders and subscription events into Meta Conversions API, allowing you to build audiences from your highest value customers.
3. **Custom dimensions** Littledata adds [custom dimensions](/google-analytics/conversions/customer-lifetime-value-google-analytics.md) (also called user properties in GA4) for building cohorts and reporting in Google Analytics and connected data tools. These include:
   * Shopify Customer ID
   * Last Transaction Date
   * Purchase Count
   * Lifetime Revenue
   * App Name

## Learn more

You can install the Recharge connection directly in the Littledata app, or from your Recharge admin.

* See [how the Recharge connection works](/sources/recharge/how-it-works-recharge-to-google-analytics-connection.md)
* Read the Recharge connection [install guide](/sources/recharge/recharge-integration-setup-guide.md)
* Learn about [using custom dimensions in Google Analytics](https://blog.littledata.io/2019/09/19/quick-tips-for-subscription-stores-using-custom-dimensions-in-google-analytics) (blog post)