Create a custom GTM trigger

Google Tag Manager (GTM) has some built-in triggers such as pageviews, but you may wish to trigger tags firing on a custom event - in this example, when an item is clicked in the product list.

1. Create a NEW trigger in GTM

2. Choose a Custom Event trigger type

   

3. Set the 'Event name' as exactly the same as the GTM event name, in this case 'select_content'