Littledata's server-side tracking encounters certain constraints because it relies on Measurement Protocol.
Google's Measurement Protocol restricts the tracking of specific data, which directly impacts geographic and demographic reporting, as well as the reporting on device types and operating systems.
This means that purchases cannot be split by country or device category without a workaround.
By using this client-side workaround, you may experience up to 2% missing purchases in Google Analytics due to the nature of the implementation (e.g. the order identifier couldn't be accessed on the thank you page).
To remove this limitation, Littledata is now tracking some conversions from the thank you page (client-side tracking).
Access your Littledata app and go to the Google Analytics 4 connection settings. In the Data customisation tab you will find the Client-side purchase setting. Turn it on and save the settings. 🎉
Let’s consider two scenarios:
Recurring orders, upsells, draft orders, POS orders will always be sent server-side.
Due to the enhancements brought by this feature, you may experience up to 2% missing transactions reported in Google Analytics.