Measuring Justuno conversions in Google Analytics

Updated on 2023-02-13

Justuno works alongside Littledata's Shopify to Google Analytics connection, to help you increase conversions, grow your marketing audience, capitalize on paid ads, personalize the on-site experience, and more.

What events does Justuno track?

Justuno tracks the following events:

  • Engagement - Incentivized form - Tracks email sign-ups.
  • Engagement - Unlocked or CTA Click -  Tracks clicks on a CTA layer or an unlocked promo with a clickable layer like the coupon presenter.
  • Targeted Overlay  - Tracks impressions, so the showing of the promotion.
  • Tab click - Captures the first click on a promotion's tab.

All of these are Non-Interaction when passed through to Google Analytics. The above are Actions and the Label is the promotion name.

Where you'll find the JustUno events?

You will find the data in a few sections:

  • First, in the Realtime section:

  • Second, under Behaviors - Events - Top Events - JustUno:

How to create a segment for customers that interacted with the site

Here is how you can create a segment for customers that click on a CTA layer or an unlocked promo with a clickable layer like the coupon presenter:

Event action = Engagement - Unlocked or CTA Click

Applying this to the Ecommerce - Sales Performance report, you will be able to see the transactions pertaining to this segment:

To look at the channels the customers that interacted came from, apply this segment to the Channels report under Acquisition:

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