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Overview: Shopify to Google Analytics

send shopify data to google analytics

Shopify is one of the best ecommerce platforms, but Shopify Analytics is very limited when building advanced reports, and the platform's standard integration with Google Analytics - via the Google & YouTube Channel app - is unreliable and incomplete.

Littledata's Shopify Google Analytics connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.

You can install the Shopify to Google Analytics connection from Littledata's website or the Shopify app store. These are different points of entry to the same app experience.

Connection benefits

Connection details

Littledata's Google Analytics connection works automatically for detailed ecommerce tracking and marketing attribution in Google Analytics. This chart outlines what you can track with Littledata versus Shopify's Google & Youtube Channel, which is their default GA4 integration.

EssentialsGoogle ChannelLittledata
Basic ecommerce events
Exact revenue in GA
Accurate sales attribution to source of visit✔      
All checkout funnel steps tracked
Subscription & upsell tracking
Support from Google Analytics Experts
Ecommerce Behavior
Custom dimensionsGoogle ChannelLittledata
Store name (for multi-store)
Shopify Customer ID
Last transaction date
Purchase count
Lifetime Revenue
App Name
Affiliation

Read more about user properties and custom dimensions

Recurring orders (from subscription apps like Recharge)Google ChannelLittledata
User attribution
Linking subscription revenue to marketing campaigns
Subscription type differentiation✔      
Can calculate Customer Lifetime Value
Can calculate Subscriber Churn Rate

Free Google Analytics app

Littledata offers a cut-down version of the server-side Shopify to Google Analytics connection, available as the stand alone 'Littledata - Google Analytics' app for stores looking to fix the data without also activating that data in marketing channels.

Here's how this free app compares with the full Google Analytics connection:

FeatureLittledata - Google Analytics (Free)Littledata Customer Tracking (Paid for)
Accurate server-side revenue tracking
Support for web pixels
Recurring orders / subscription purchases
Works with cookie banners that support Consent Mode v2
Server-side checkout stepsDuring Beta testing
Post-purchase upsells, POS orders, Draft ordersDuring Beta testing
Other sales channels (TikTok, Amazon etc)During Beta testing
Custom event parameters and custom dimensions
Order tags and affiliation
Advanced settings (product identifier, order identifier etc)
Source / medium mapping for other sales channels
Filtering orders by sales channel
User data and user ID

How Littledata's Google Ads connection compares to the Google Sales Channel

If you've installed our Google Analytics connection, the next step is to power up your Google Ads data with Littledata's Google Ads connection. Here's a peek at how our Google Ads connection compares to Shopify's native connection:

FeatureLittledataGoogle Channel
Conversion Tracking for Google Ads
Supports checkout extensibility
Tracks 100% of conversions server-side-
Enhanced Conversions-

Learn more

Read more about how to make the most out of Littledata's robust, no-code tracking solution.