Shopify to Google Ads installation guide
In this guide, we'll explain to you how to connect your Shopify store to the Google Ads destination.
Quick install guide
From the Littledata dashboard, click the Add destination button in the top right of the page.
Look for the Google Ads destination and click Connect.
Follow the setup wizard to successfully connect your Shopify store to your Google Ads account.
During setup, a required action on your side is needed to enable Enhanced Conversions in your Google Ads account. Please refer to this article for more details.
If you encounter any issues during setup, feel free to contact our customer support team!
Set Purchase - Littledata as a Primary conversion action
After connecting, Purchase – Littledata will appear as a new conversion in your Google Ads account.
To optimize bidding, set it as your Primary action and change other Purchase conversions to Secondary (observe only).
Primary actions are used for bidding and optimization. Secondary actions are tracked for reporting only.
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In Google Ads, go to Tools & settings → Conversions.
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Open the Purchase – Littledata conversion and click Edit Goal.
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Set Purchase – Littledata to Primary action.
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Switch your other Purchase conversions to Secondary action (observe only).
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Click Save changes.
