Shopify to Google Ads installation guide
In this guide, we'll explain how to connect your Shopify store to the Google Ads destination.
Quick install guide
From the Littledata dashboard, click Add destination.
Look for the Google Ads destination and click Connect.
Log in with your Google account, and select the Ads account you want to connect
Next, enable Enhanced Conversions and accept the terms within your Google Ads account, as instructed in the install screen.
Once this step is completed in Google Ads, return to the install screen; Littledata will automatically detect the changes and move you to the next step.
During setup, you need to enable Enhanced Conversions in your Google Ads account. Please refer to this article for more details.
All done! Keep reading below for more details about the Conversion actions added by Littledata during the install process.
Set Purchase - Littledata as a Primary conversion action
After connecting, Purchase – Littledata will appear as a new conversion in your Google Ads account.
To optimize bidding, set it as your Primary action and change other Purchase conversions to Secondary (observe only).
Primary actions are used for bidding and optimization. Secondary actions are tracked for reporting only.
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In Google Ads, go to Tools & settings → Conversions.
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Open the Purchase – Littledata conversion and click Edit Goal.
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Set Purchase – Littledata to Primary action.
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Switch your other Purchase conversions to Secondary action (observe only).
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Click Save changes.
