📄️ How it works: Shopify to Meta Conversions API (CAPI)
Find out what you can track with Littledata's Meta Conversions API connection.
📄️ New and Returning Customer Purchase in Meta Ads
In this post, we'll cover how to use Littledata's New vs Returning customer purchases and use it to boost Meta campaigns.
📄️ FAQ: Meta Conversions API
Frequently asked questions about Littledata's Meta Conversions API (CAPI) connection for Shopify. Find out what CAPI is and how it works.
📄️ Shopify to Meta Conversions API installation guide
In this guide, we'll explain to you how to connect your Shopify store to the Meta destination.
📄️ Meta Pixel vs Meta Conversions API
See a comparison between Meta Pixel and Meta Conversions API
📄️ Turning off Shopify's CAPI integration
We recommend you switch off any duplicate Meta Pixel tracking as part of installing Littledata's Meta Conversions API connection
📄️ Troubleshooting Common Meta Errors
Navigating Meta’s dashboard can sometimes surface confusing errors and warnings. This guide breaks down common alerts - from low EMQ scores and expired fbclid parameters to the impact of switching pixels - explaining what they mean and offering guidance about when you should take action. 
📄️ Connect Meta Ads Account With GA4
Introduction
📄️ Custom metrics in Meta reporting
When you analyze the efficiency of your advertising efforts sometimes out-of-the-box metrics don't tell the whole story. Creating custom metrics in Meta is done directly in the reporting interface (unlike GA4 calculated metrics which get defined in the admin section). Simply when customizing columns, choose the Custom tab:
📄️ Why is Meta attribution different from GA4
If you’re coming from the GA4 world, you know that the default attribution relies primarily on session context. Session channels are clearly separated from the First-user touchpoints with your website. Together they help you get a more nuanced understanding of how various traffic sources contribute to conversions. Advanced analysts can use GA4’s attribution dimensions to distribute credit for conversions across the entire purchase journey.