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Meta Conversions API

๐Ÿ“„๏ธ Why is Meta attribution different from GA4

If youโ€™re coming from the GA4 world, you know that the default attribution relies primarily on session context. Session channels are clearly separated from the First-user touchpoints with your website. Together they help you get a more nuanced understanding of how various traffic sources contribute to conversions. Advanced analysts can use GA4โ€™s attribution dimensions to distribute credit for conversions across the entire purchase journey.