Shopify to Meta Conversions API installation guide
In this quick setup guide we will show you how to install the Shopify to Meta Conversions API (CAPI) connection.
Our Meta CAPI connection does not work well with server-side Google Tag Manager. We advise disabling sGTM to have optimal tracking.
Quick Install Guide
Step 1. Install Littledata's Shopify app
Install Littledata's Shopify app.
Step 2. Choose the Social bundle
Choose between Flex and Tiered plans, explore our pricing documentation to determine the optimal plan for your business requirements.
Step 3. Adding the Meta Conversions API connection
In your Littledata Dashboard you will find the Shopify to Meta CAPI connection. Click the label to connect
To avoid double counting of events, we recommend switching off the native Shopify to Meta tracking. Follow our step by step guide here.
Step 4. Select events to track
You have the option to customize your tracking. We recommend you track all events. All of these events can be toggled on/off after the setup is done.
Step 5. Add your Meta Pixel ID
Fill in your Pixel ID and Access Token
Step 6. Disable duplicate tracking
To ensure Littledata works properly, you must disable any other apps that can also track META API events, otherwise you might get duplicated events.
Step 7. Installation Complete
Generating a Facebook Access Token
In your Facebook Business Manager, go to Events Manager > Data sources
Select the pixel and under the Settings tab you will find the Pixel ID
In the same Settings tab, down the page, you will find the Conversion API section. Below Get Started you will find the button which will generate the Access Token
Setup for Shopify Hydrogen & headless stores
If you are using Shopify Hydrogen, or run a headless storefront, you will need to add the Advanced Tracking Script as part of the app setup.
See the Headless Shopify article for more details.