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Shopify to Meta Conversions API installation guide

In this quick setup guide we will show you how to install the Shopify to Meta Conversions API (CAPI) connection.

note

Our Meta CAPI connection does not work well with server-side Google Tag Manager. We advise disabling sGTM to have optimal tracking.

Quick Install Guide

Step 1. Install Littledata's Shopify app

Install Littledata's Shopify app.

install Littledata's Shopify app

Step 2. Choose the Social bundle

Choose between Flex and Tiered plans, explore our pricing documentation to determine the optimal plan for your business requirements.

Choose your plan and connections

Step 3. Adding the Meta Conversions API connection

In your Littledata Dashboard you will find the Shopify to Meta CAPI connection. Click the label to connect

tip

To avoid double counting of events, we recommend switching off the native Shopify to Meta tracking. Follow our step by step guide here.

Step 4. Select events to track

You have the option to customize your tracking. We recommend you track all events. All of these events can be toggled on/off after the setup is done.

select-events

Step 5. Add your Meta Pixel ID

Fill in your Pixel ID and Access Token

Step 6. Disable duplicate tracking

To ensure Littledata works properly, you must disable any other apps that can also track META API events, otherwise you might get duplicated events.

disable-duplicate-tracking

Step 7. Installation Complete

Generating a Facebook Access Token

In your Facebook Business Manager, go to Events Manager > Data sources

Select the pixel and under the Settings tab you will find the Pixel ID

In the same Settings tab, down the page, you will find the Conversion API section. Below Get Started you will find the button which will generate the Access Token