Using Google Analytics

📄️ How to add a referral exclusion list in GA4

See how to create a referral exclusion list and how to analyse the data.

📄️ GA4 Onboarding - Required Admin Settings

Welcome to the world where ALL your Shopify Purchases are tracked!

📄️ How to create the Subscription Retention Funnel in GA4

The Affiliation custom dimension helps you analyze subscription data and answer specific questions depending on your business needs. The affiliation parameter is exclusive to Littledata and without creating a custom dimension for this parameter, you won't be able to see the values in reports or use them in explorations.

📄️ Are Landing Page Reports in GA4 Still Relevant?

Landing page is a session dimension by nature and as such it occupies a less prominent position in the GA4’s event tracking concept. After switching to the event-based model, GA4 has sort of pushed away Landing pages reporting from the main stage. But does this mean landing page analysis is less important? Not at all, quite contrary!

📄️ Columns In GA4 Explorations

Unlike standard reports, Explorations in Google Analytics 4 (GA4) allow for flexible use of dimensions and metrics. While many users are familiar with the dimensions being table rows and metrics being columns, the actual ‘column’ namespace in GA4 is reserved for something different.

📄️ Funnels In Google Analytics 4

When it comes to understanding user journeys, a funnel in Google Analytics 4 (GA4) is The Report to focus on. Whether you're analyzing purchase paths, repeat buyers, or SaaS trial conversions, funnels can provide actionable insights into how users move through your website.

📄️ How to Measure Shopify Product Conversion Rate in GA4

For every Shopify e-commerce manager, understanding how many visitors see a product before one of them decides to purchase is crucial in order to optimize your product performance. Although there are multiple ways to look at conversion rate in Google Analytics 4 (GA4), product page conversion rate doesn’t work in a straightforward, out-of-the-box manner. Fortunately, with a little customization, you can create a product conversion report that provides actionable insights.

📄️ How To Track Shopify Sales Channels in GA4

Do you feel frustrated whenever you see revenue without any source in GA4?

📄️ Import Data into GA4: External Shopify App Cost Example

Why would you want to import data into Google Analytics 4? We all know that GA4 collects behavior data regardless of the traffic channel that brings visitors to your website. But these traffic channels often cost you money, and if they are not Google advertising, it's not possible to see what you spent to bring that traffic i.e. you can not calculate the profitability of a particular channel.

📄️ Optimize Google Ads Acquisition Campaigns Around 1st Time Buyers

According to Harvard Business Review - acquiring a new customer is at least 5 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources trying to lure a new client. Regardless of the advertising strategy a significant part of every marketing budget goes into convincing people who never bought before to actually buy.

📄️ Segments in Google Analytics 4

Segments in Google Analytics 4 (GA4) allow you to identify and analyze specific subsets of your data.

📄️ Subscription Lifetime Revenue by Channel in Google Analytics 4

Use Littledata Shopify-to-GA4 connection to attribute recurring revenue to marketing channels. Step by step guide how to make reports that will tie recurring orders back to the source/medium/campaign that brought the traffic in the first place.

📄️ Understanding Website Searchers: A Data Analyst's Guide

Do you know how many of your website visitors actually use the site search function? And how do they behave after searching? Are they finding what they need or, more importantly, are they buying?

📄️ Unlocking the Power of Scatter Plots in Google Analytics 4

Google Analytics 4 (GA4) offers a variety of tools to analyze your data, but some features, like the scatter plot (or how Google calls them "scatter chart") often go unnoticed. This powerful visualization tool has the potential to provide actionable insights, yet it remains underused, partly because its purpose isn’t always clear in everyday analytics work.

📄️ How to build a Sales Performance report in GA4

Littledata provides an automatic Google Analytics connection for Shopify.

📄️ How to create a Geolocation report in GA4

What's a geolocation report?

📄️ How to create purchases by device report in GA4

Server-side ecommerce GA4 tracking has many advantages but also a few limitations.

📄️ Shopify reporting in Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing Universal Analytics (UA) - which stopped collecting data in July 2023. With Littledata's server-side tracking, you can send complete sales and marketing data from Shopify to GA4. This article is an overview of the ecommerce reporting you get in GA4. We will keep updating it as more reports become available!

📄️ How to stream data from Google Analytics 4 to BigQuery

Introduction to BigQuery

📄️ Building a Lifetime Value report In GA4

The User Lifetime Value report in Google Analytics 4 lets you understand how valuable each group of users is to your business based on their lifetime performance

📄️ Comparing Universal Analytics with GA4

See a comparison between GA4 and UA.

📄️ Conversion rate in Google Analytics 4

This is a guide on how to find the conversion rate in GA4

📄️ Do Free Trials Drive Sales? A GA4 Guide For Marketers

Ever wondered if your free trials are actually convincing people to buy? You're not alone. For eCommerce managers, turning curious website visitors into paying customers is like solving a complex puzzle. The good news? Google Analytics 4 (GA4) has some powerful tools to help you crack this code!